Paul Rozin (born 1936) is a professor of

psychology Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries betwe ...

at the

University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...

. He teaches two Benjamin Franklin Scholars (BFS) honors courses and graduate level seminars. He is also a faculty member in the Master of Applied Positive Psychology program started by Martin Seligman. He is described as the world's leading expert on

disgust Disgust (Middle French: ''desgouster'', from Latin ''gustus'', "taste") is an emotional response of rejection or revulsion to something potentially contagious or something considered offensive, distasteful, or unpleasant. In ''The Expression o ...

. His work focuses on the psychological,

cultural Culture () is an umbrella term which encompasses the social behavior, institutions, and Social norm, norms found in human Society, societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, and habits of the ...

, and biological determinants of human food choice. Rozin earned a

bachelor's degree A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...

from the

University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park neighborhood. The University of Chicago is consistently ranked among the b ...

in 1956, and

doctoral degree A doctorate (from Latin ''docere'', "to teach"), doctor's degree (from Latin ''doctor'', "teacher"), or doctoral degree is an academic degree awarded by universities and some other educational institutions, derived from the ancient formalism ''li ...

s in biology and psychology from

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...

in 1961. In 1963, he joined the psychology department at the University of Pennsylvania, where in 1997 he was named the Edmund J. and Louise W. Kahn Professor. He also served as co-director of the school's

Solomon Asch Solomon Eliot Asch (September 14, 1907 – February 20, 1996) was a Polish-American Gestalt psychologist and pioneer in social psychology. He created seminal pieces of work in impression formation, prestige suggestion, conformity, and many oth ...

Center for the Study of Ethnopolitical Conflict (which has now moved to Bryn Mawr College). His teaching and research interests include: acquisition of likes and dislikes for foods, nature and development of the magical belief in contagion, cultural evolution of disgust, ambivalence to animal foods, lay conception of risk of infection and toxic effects of foods, interaction of moral and health factors in concerns about

risk In simple terms, risk is the possibility of something bad happening. Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environme ...

s, relation between people's desires to have desires and their actual desires (including the problem of

internalization Internalization ( or internalisation) is the process of making something internal, with more specific meanings in various fields. It is the opposite of externalization. Psychology and sociology In psychology, internalization is the outcome of ...

), acquisition of culture, nature of cuisine and

cultural evolution Cultural evolution is an evolutionary theory of social change. It follows from the definition of culture as "information capable of affecting individuals' behavior that they acquire from other members of their species through teaching, imitation a ...

, and psychological responses to recycled water.

Bibliography

*Rozin, P., Haidt, J., & McCauley, C.R. (1993). ''Disgust''. In M. Lewis and J. Haviland (Eds.), Handbook of Emotions, pp. 575–594. New York: Guilford. *Rozin, P., & Nemeroff, C.J. (1990). ''The laws of sympathetic magic: A psychological analysis of similarity and contagion''. In J. Stigler, G. Herdt & R.A. Shweder (Eds.), Cultural Psychology: Essays on comparative human development (pp. 205–232). Cambridge, England: Cambridge. *Rozin, P., Fischler, C., Imada, S., Sarubin, A., & Wrzesniewski, A. (1999). ''Attitudes to food and the role of food in life: Comparisons of Flemish Belgium, France, Japan and the United States''. Appetite, 33, 163-180. *Rozin, P. (1999).
''Food is fundamental, fun, frightening, and far-reaching''
Social Research, 66, 9-30. *Rozin, P., Lowery, L., Imada, S., & Haidt, J. (1999). ''The CAD triad hypothesis: A mapping between three moral emotions (contempt, anger, disgust) and three moral codes (community, autonomy, divinity)''. Journal of Personality & Social Psychology, 76, 574-586.

References

External links

Paul Rozin's homepage at the University of PennsylvaniaLecture on Food and Culture
A biographical interview with Rozin.
Ad Research Copymetrics.com
Cognitive Science research in Advertising with participation of Rozin {{DEFAULTSORT:Rozin, Paul 1936 births Living people University of Chicago alumni Harvard University alumni University of Pennsylvania faculty American moral psychologists