Paul Greenberg (producer)
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Paul Greenberg is a producer and director of commercials and films. Originally from
Liverpool, England Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a populat ...
, he moved to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
in 1991.


Biography

Paul Greenberg's interest in film making began at the age of 13. His involvement in the production of short films and corporate videos gave him an early education in the basics of film production. At 16 he was awarded the Young Filmmaker Award by
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
for his original production about his hometown Liverpool. When he turned 18, Greenberg was selected from over 2000 applicants to fill one of the 16 places at the Prestigious
Manchester Metropolitan University Manchester Metropolitan University is located in the centre of Manchester, England. The university has over 40,000 students and over 4,000 members of staff. It is home to four faculties (Arts and Humanities, Business and Law, Health and Educat ...
Film Program. Greenberg focused on film production and direction, earning Honors in his Bachelor of Arts degree three years later. The day after his graduation he boarded a flight to Los Angeles. Greenberg quickly moved up the ranks, and within three years had already landed his first film directing gig, shooting "It's a Digital World" on the
Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
Backlot. Featuring a cast of hundreds, this
live action Live action (or live-action) is a form of cinematography or videography that uses photography instead of animation. Some works combine live-action with animation to create a live-action animated film. Live-action is used to define film, video ga ...
kids
musical Musical is the adjective of music. Musical may also refer to: * Musical theatre, a performance art that combines songs, spoken dialogue, acting and dance * Musical film and television, a genre of film and television that incorporates into the narr ...
also featured technologically advanced
computer animated Computer animation is the process used for digitally generating animations. The more general term computer-generated imagery (CGI) encompasses both static scenes (still images) and dynamic images (moving images), while computer animation refer ...
characters - a groundbreaking feat for its time. Greenberg's most prescient act as director, was to discover a child actress who went on to achieve international acclaim as a Hollywood leading lady.
Jessica Biel Jessica Claire Timberlake (née Biel ; born March 3, 1982) is an American actress and model. She has received various accolades, including a Young Artist Award, and nominations for a Primetime Emmy Award and two Golden Globe Awards. Biel be ...
was a complete unknown when she arrived in Hollywood at the age of 13. Greenberg is proud to have launched Biel's career by casting her in her first on-screen role. Greenberg also produced the feature "
Angels with Angles ''Angels with Angles'' is a 2005 American comedy film directed by and starring Scott Edmund Lane. Cast *Julie Carmen as Graciella *Frank Gorshin as George Burns / Shelleen *Rodney Dangerfield as God *Scott Edmund Lane as Shoomie *David Proval as ...
" starring
Rodney Dangerfield Rodney Dangerfield (born Jacob Rodney Cohen; November 22, 1921 – October 5, 2004) was an American stand-up comedian, actor, screenwriter, and producer. He was known for his self-deprecating one-liner humor, his catchphrase "I don't get no resp ...
and
Frank Gorshin Frank John Gorshin Jr. (April 5, 1933 – May 17, 2005) was an American actor, comedian and impressionist. He made many guest appearances on ''The Ed Sullivan Show'' and ''Tonight Starring Steve Allen''. As an actor, he played the Riddler on the ...
(playing the roles of God and
George Burns George Burns (born Nathan Birnbaum; January 20, 1896March 9, 1996) was an American comedian, actor, writer, and singer, and one of the few entertainers whose career successfully spanned vaudeville, radio, film and television. His arched eyebr ...
respectively) in what would become the final movie performances of their lives. Greenberg chose to focus his attention on the lucrative
Direct Response Television Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of ...
business for the next decade, achieving unprecedented success. The 35 half-hour TV shows he produced and directed during that time grossed over $3 Billion dollars in sales. Greenberg worked as Vice-President of production at Sylmark (no
IdealLiving
before moving on to serve as Chief Creative Officer for Thane Direct. Greenberg currently runs and operates his own production company Greenberg Direct, Inc. Greenberg recently returned to his movie-making roots and has three screenplays currently in development. He is a voting member of the British Academy of Film and Television Arts (BAFTA) and is a Licensed Private Pilot.


References

{{DEFAULTSORT:Greenberg, Paul Year of birth missing (living people) Living people