Paul Cherry is an American
author,
professional speaker, and
business trainer, who writes and lectures internationally on
sales effectiveness Sales effectiveness refers to the ability of a company's sales professionals to “win” at each stage of the customer's buying process, and ultimately earn the business on the right terms and in the right timeframe. Improvinsales effectivenessis n ...
,
customer-relationship management, and
sales leadership. His book, Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants, made it to BookAuthority's “Best Sales Books of All Time.” He lives in
Wilmington, Delaware, outside of
Philadelphia.
Cherry is the founder of a company which delivers
B2B sales training and
performance coaching to teams and managers in
corporations
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...
across the US and Canada.. Cherry's
sales presentation methods have been featured in publications such as ''Sales & Marketing Management'' and ''Selling Power''. He has been acknowledged as one of the best proven sales leaders.
Cherry is a graduate of the
University of Delaware where he holds a
BA and
MPA degree. He has been a member of the
National Speakers Association and is a frequent
keynote speaker and presenter at colleges, corporate events, business-to-business publishers and live education webinars.
Publications
Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) was published in 2006. A second edition (HarperCollins Leadership) was released in 2017.
Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Teams’ Performance (Wiley) was published in November 2010 and coauthored by Patrick Connor.
The Ultimate Sales Pro – What The Best Sales People Do Differently (HarperCollins Leadership)
was published in August 2018.
References
{{DEFAULTSORT:Cherry, Paul
American business writers
American male bloggers
American bloggers
Living people
Year of birth missing (living people)
Writers from Wilmington, Delaware
Place of birth missing (living people)
21st-century American non-fiction writers