Patrick Wensink (born 1979) is an American author.
His novel ''Broken Piano for President'' received increased publicity when the
whiskey
Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Various grains (which may be malted) are used for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden cask ...
company
Jack Daniel's Properties (a subsidiary of
Brown–Forman
The Brown–Forman Corporation is an American company, one of the largest in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several well known brands throughout the world, including Jack Daniel's, Old Forester, Woo ...
) sent a politely worded
cease-and-desist
A cease and desist letter is a document sent to an individual or business to stop alleged illegal activity. The phrase "cease and desist" is a legal doublet, made up of two near-synonyms. The letter may warn that, if the recipient does not disc ...
letter to the author asking that he change the design of his book cover, which closely resembled the label on
Jack Daniel's whiskey. However, the whiskey company said it could be done upon the book's next reprinting and it would compensate the author if he chose to comply during the current run.
The controversy propelled ''Broken Piano for President'' to the #6 bestseller position and the #1 positions for satires on
Amazon.com
Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...
. In an article on ''
Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'', Wensink used this experience as a model for how books can gain publicity.
The Secret to Book Publicity
Peter Wensink, ''The Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'', August 1, 2012
His other books include ''Sex Dungeon for Sale!'' and ''Black Hole Blues''.
References
External links
Patrick Wensink Official Website
* Chicago Center for Literacy and Photographybr>Review of ''Broken Piano for PresidentPatrick Wensink celebrates book
The Courier Journal
''The Courier-Journal'',
also known as the
''Louisville Courier Journal''
(and informally ''The C-J'' or ''The Courier''),
is the highest circulation newspaper in Kentucky. It is owned by Gannett and billed as "Part of the ''USA Today'' Ne ...
May 31, 2012
Interview with Patrick WensinkReview of ''Broken Piano for President''
The Fanzine April 5, 2012
{{DEFAULTSORT:Wensink, Patrick
1979 births
Living people
American male writers