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Patrick Nally is a British entrepreneur and specialist consultant, widely acknowledged as the 'Founding Father' of modern
sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...
'Founding Father', Chris Britcher, ''SportBusiness International'' (May 2003), p.36-38
'In From The Cold', Kevin Roberts, ''SportBusiness International'' (July 2010), p.26-28
'In From the Cold' (ABRIDGED), Kevin Roberts, ''SportBusiness International Online'' (1 July 2010) and a principal pioneer of today's sports business industry.'The Clarion Call Has Sounded', James Emmett, ''SportsPro Magazine'' (December 2010/January 2011), p.48-52


Early life

Born in 1947 to parents who met while serving in the
Royal Navy The Royal Navy (RN) is the United Kingdom's naval warfare force. Although warships were used by English and Scottish kings from the early medieval period, the first major maritime engagements were fought in the Hundred Years' War against ...
, Nally grew up in
Clapham Clapham () is a suburb in south west London, England, lying mostly within the London Borough of Lambeth, but with some areas (most notably Clapham Common) extending into the neighbouring London Borough of Wandsworth. History Early history ...
, south London, the youngest of three children born in consecutive years. A
chess Chess is a board game for two players, called White and Black, each controlling an army of chess pieces in their color, with the objective to checkmate the opponent's king. It is sometimes called international chess or Western chess to dist ...
champion at Spencer Park School in
Wandsworth Wandsworth Town () is a district of south London, within the London Borough of Wandsworth southwest of Charing Cross. The area is identified in the London Plan as one of 35 major centres in Greater London. Toponymy Wandsworth takes its nam ...
, he gravitated towards his parents' professions of journalism and
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
, beginning his career in business as a messenger boy at Notley Advertising before joining the Erwin, Wasey & Company advertising agency as a junior accounts executive. His mother Margaret Nally, who was the first female chair of the
National Union of Journalists The National Union of Journalists (NUJ) is a trade union for journalists in the United Kingdom and Ireland. It was founded in 1907 and has 38,000 members. It is a member of the International Federation of Journalists (IFJ). Structure There is ...
' Press & P.R. department and the first female President of the Chartered Institute of Public Relations (CIPR), is commemorated each year at a Memorial Lecture given at Britain's
House of Lords The House of Lords, also known as the House of Peers, is the upper house of the Parliament of the United Kingdom. Membership is by appointment, heredity or official function. Like the House of Commons, it meets in the Palace of Westminste ...
.


West Nally

Having been introduced to the journalist,
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
presenter and sports commentator
Peter West Peter Anthony West (12 August 1920 – 2 September 2003) was a BBC presenter and sports commentator best known for his work on the corporation's cricket, tennis and rugby coverage as well as occasionally commentating on hockey. Throughout his te ...
in 1969, Nally founded the West Nally Group the following year as a public relations agency with a specialised sporting events mandate.'Sport on Brink of New Era', Lauren McMullen, ''Marketing'' (14 January 1988), p.22-23
'Obituary: Peter West’, ''The Daily Telegraph'' (4 September 2003)
'After 40 years, Everton's still on the Snooker Scene', Clive Everton, ''Snooker Scene'' (June 2010) With West as chairman, and managing director Nally its driving force, the company would go on to redefine the sports business industry by pioneering the offering to ' Blue chip (stock market), blue chip' companies of exclusive, off-the-shelf packages of
sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...
rights to the world's largest sports tournaments on behalf of the world's leading sports federations. Early successes included securing investment to establish the Masters in snooker,
'The day the Masters was born', ''BBC Sport'' (31 January 2002) the Squash World Open, and an annual one-day cricket competition which would run for three decades in the UK. In 1976, on brokering an agreement to sponsor the
FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...
, the company assured its reputation as a leading innovator within the expanding sports marketing field. Employing over 400 staff in 14 offices across 11 countries in its heyday in the 1980s and 1990s, West Nally has served as partner to, among others, the
International Olympic Committee The International Olympic Committee (IOC; french: link=no, Comité international olympique, ''CIO'') is a non-governmental sports organisation based in Lausanne, Switzerland. It is constituted in the form of an association under the Swiss ...
, the International Federation of Association Football (FIFA),
'Patrick Nally to make rare appearance at Sports Marketing 360', Bernardo Domingues, ''SportBusiness International Online'' (4 August 2010) the UEFA, Union of European Football Associations (UEFA), the Davis Cup and Federation Cup in tennis, the
Hockey World Cup The Men's FIH Hockey World Cup is an international field hockey competition organised by the International Hockey Federation (FIH). The tournament was started in 1971. It is held every four years, bridging the four years between the Summer O ...
, the International Swimming Federation (FINA), the International Rowing Federation (FISA), the International Cycling Union (UCI) UCI Academy: 'Presenters — Patrick Nally' and the
FIS FIS or fis may refer to: Science and technology * '' Fis'', an ''E. Coli'' gene * Fis phenomenon, a phenomenon in linguistics * F♯ (musical note) * Flight information service, an air traffic control service * Frame Information Structure, a Se ...
World Ski Cup. The company helped secure the financial foundations of the first
London Marathon The London Marathon is an annual marathon held in London, United Kingdom, and is the 2nd largest annual road race in the UK, after the Great North Run in Newcastle. Founded by athletes Chris Brasher and John Disley in 1981, it is typically he ...
, held in 1981, before playing an instrumental role in the inception of the
International Association of Athletics Federations World Athletics, formerly known as the International Amateur Athletic Federation (from 1912 to 2001) and International Association of Athletics Federations (from 2001 to 2019, both abbreviated as the IAAF) is the international governing body fo ...
' Track and Field Program and in initiating the
World Athletics Championships The World Athletics Championships (until 2019 known as the World Championships in Athletics) are a biennial athletics competition organized by World Athletics (formerly IAAF, International Association of Athletics Federations). Alongside the Ol ...
, 'Hamdan Bin Mohammed Program for Sports Leadership Development hosts "father of sports marketing" at Blue Ocean Forum', ''AMEinfo'' (10 February 2009) first held in
Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the capital, primate, and most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of Uusimaa in southern Finland, and has a population of . The city ...
in
1983 The year 1983 saw both the official beginning of the Internet and the first mobile cellular telephone call. Events January * January 1 – The migration of the ARPANET to TCP/IP is officially completed (this is considered to be the beginning ...
. For the International Rugby Board (IRB), West Nally helped to commercially package and launch the
Rugby World Cup The Rugby World Cup is a men's rugby union tournament contested every four years between the top international teams. The tournament is administered by World Rugby, the sport's international governing body. The winners are awarded the Webb E ...
, first held in
1987 File:1987 Events Collage.png, From top left, clockwise: The MS Herald of Free Enterprise capsizes after leaving the Port of Zeebrugge in Belgium, killing 193; Northwest Airlines Flight 255 crashes after takeoff from Detroit Metropolitan Airport, ...
in Australia and
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
. Known within the industry as the 'university of sports marketing' on account of its comprehensive training procedures responsible for cultivating a generation of leading sports business executives, the company's founder Patrick Nally was in 1988 described by ''Marketing'' magazine, along with Adidas owner
Horst Dassler Horst Dassler (12 March 1936 – 9 April 1987) was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the w ...
and
IMG img or IMG is an abbreviation for image. img or IMG may also refer to: * IMG (company), global sports and media business headquartered in New York City but with its main offices in Cleveland, originally known as the "International Management Group ...
founder
Mark McCormack Mark Hume McCormack (November 6, 1930 – May 16, 2003) was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG, an international management organization serving sports ...
, as one of the "three godfathers of sport" who at one time, between them, "controlled the commercial destinies of almost every major sports event in the world". Credited with first perceiving and harnessing sport's unique potential as a medium for global brand communication, Nally is today alternatively hailed as "the 'Founding Father' of sports marketing", 'Industry legend to make rare public address at Sports Marketing 360', Luke Upton, ''SportsMarketing360'' (21 July 2010) "the father of modern sports marketing", "the founding father of the sports business industry", "the godfather of sports sponsorship"
'10 things we learnt at Sports Marketing 360', Luke Upton, ''SportBusiness International Online'' (20 September 2010) and the 'Dean' of the 'Sports Marketing University'. In 2009, his pioneer status within the industry was recognised with a nomination in the 'Outstanding Contribution' category at ''SportBusiness Magazines annual Sports Event Management Awards.


Relationship with FIFA

After playing an instrumental role in
João Havelange Jean-Marie Faustin Godefroid "João" de Havelange (, ; 8 May 1916 – 16 August 2016) was a Brazilian lawyer, businessman, athlete and centenarian who served as the seventh president of FIFA from 1974 to 1998. His tenure as president is the ...
's successful 1974 bid for the Presidency of FIFA, Nally set out to fulfil the campaign's election promise to expand the federation's global development programme. Having restructured FIFA's rules and regulations and modernised its commercial structure, Nally conceived and designed the
FIFA World Youth Championship The FIFA U-20 World Cup is the biennial football world championship tournament for FIFA members’ men's national teams with players under the age of 20. The competition has been staged every two years since the inaugural tournament in 1977 wh ...
, first held in
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in
1977 Events January * January 8 – Three bombs explode in Moscow within 37 minutes, killing seven. The bombings are attributed to an Armenian separatist group. * January 10 – Mount Nyiragongo erupts in eastern Zaire (now the Democrat ...
, for which he secured sponsorship from the Coca-Cola Company. The landmark agreement that followed, with which
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
became the primary sponsor of the
1978 World Cup The 1978 FIFA World Cup was the 11th edition of the FIFA World Cup, a quadrennial international football world championship tournament among the men's senior national teams. It was held in Argentina between 1 and 25 June. The Cup was won by t ...
in Argentina, would help set the cast for the future development of soccer globally, as the relationship between the FIFA World Cup and Coca-Cola matured to produce what has been described as "the biggest, most sustained corporate sponsorship programme in the world". Signed by West Nally in 1976, the original agreement is today considered a watershed moment within the evolution of the sports business industry. Nally himself has described it as "the best deal" he ever made.
'Patrick Nally: Godfather to an industry’, James Emmett, ''SportsPro'' (7 January 2011)


The ‘InterSoccer4’ Program

After the 1978 World Cup, West Nally was awarded rights to all FIFA and UEFA competitions, including the UEFA Champions League, European Cup Final, the
European Nations Cup European Nations Cup may refer to: *UEFA European Championship, formerly known as European Nations' Cup * Europcar Cup, a European Tour golf tournament * European Nations Cup (golf), a European Ladies Tour golf tournament * European Nations Cup (fi ...
and the World Champions' Gold Cup, which the agency marketed together in a four-year package called the 'InterSoccer4'. Guaranteeing sponsors category exclusivity, advertising exposure, tickets and VIP access, after its successful implementation in the lead-up to the
1982 World Cup The 1982 FIFA World Cup was the 12th FIFA World Cup, a quadrennial football tournament for men's senior national teams, and was played in Spain between 13 June and 11 July 1982. The tournament was won by Italy, who defeated West Germany 3–1 i ...
in Spain, the 'InterSoccer' model rapidly became the new industry standard by which sponsorship rights to international sporting events were administered. Signalling what has been called "sport's Big Bang Moment", the InterSoccer program's offer of a package of rights to multiple tournaments over several years is still today widely emulated across the sports business industry. According to ''SportBusiness International magazine'', the concept became "the '' lingua franca'' of sports marketing for the next 20 years,", confirming Patrick Nally as "in many respects, the man who made the World Cup what it is today". While the world's largest sports tournament grew to signify a multi-billion dollar sponsorship proposition, Nally oversaw the InterSoccer program's evolution through the
1986 The year 1986 was designated as the International Year of Peace by the United Nations. Events January * January 1 **Aruba gains increased autonomy from the Netherlands by separating from the Netherlands Antilles. **Spain and Portugal enter ...
and
1990 File:1990 Events Collage.png, From left, clockwise: The 1990 FIFA World Cup is played in Italy; The Human Genome Project is launched; Voyager I takes the famous Pale Blue Dot image- speaking on the fragility of humanity on Earth, astrophysicist ...
competitions, held respectively in
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
and Italy, before helping to establish a dedicated company to host the
1994 World Cup The 1994 FIFA World Cup was the 15th FIFA World Cup, the world championship for men's national soccer teams. It was hosted by the United States and took place from June 17 to July 17, 1994, at nine venues across the country. The United States w ...
in the US.


Support for Japan's 2022 World Cup Bid

In 2009, Nally teamed with the organising committee of Japan's 2022 World Cup bid which, on 2 December 2010 in a ceremony in Zurich was finally awarded to
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it ...
. Based around the slogan '208 smiles', the centerpiece of the Japanese offering was a proposal to broadcast the tournament via 360-degree, 3D
free viewpoint television Free viewpoint television (FTV) is a system for viewing natural video, allowing the user to interactively control the viewpoint and generate new views of a dynamic scene from any 3D position. The equivalent system for computer-simulated video is ...
to over 400 fan sites across FIFA's 208 member-nations. In his vocal support for the innovative, technology-driven offering which would have brought the World Cup to Asia for the second time in two decades, Nally openly criticised FIFA for adhering to a development model he had himself been instrumental in originating. "It was almost part of our development programme brief to take it to Asia, as it was to take it to Africa," he told ''SportsPro Magazine'' in the lead-up to the decision: In the same article, Nally further admitted that he views the introduction of
goal-line technology In many outdoor ball sports, a goal line is a line in front of goal post and which a team attempts to advance the ball or puck towards to score a goal or points. In particular, see: * Football pitch A football pitch (also known as soccer fiel ...
to the World Cup as all but "an inevitability".


Involvement with the International Olympic Committee

Having established relationships with the
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...
and
Australian Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal A ...
Olympic Associations in the late 1970s, Nally began working with the International Olympic Committee (IOC) as an advisor to the organising committee of the 1980 Summer Games held in Moscow. Afterwards, he played a key role in laying the commercial foundations of the future of the Olympic Movement by adapting the InterSoccer program he'd devised for FIFA to the
Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a vari ...
. The result was a package combining the rights of the IOC's organising committees and those of the national Olympic committees in one sponsorship deal. Initially rolled out for the 1984 Summer Games in Los Angeles, the concept would culminate the following year in the launch of the IOC's innovative TOP (The Olympic Partners) program.


Foundation of SportAccord

Through his decades-long association with the IOC and its longtime partner, the Japanese advertising and sponsorship agency Dentsu Incorporated, Nally has, over the course of his career, worked with an array of international Olympic and non-Olympic federations, helping them to ensure their commercial viability while also promoting enhanced global co-operation across the sporting world. His involvement with the General Association of International Sports Federations (GAISF) dates from 1976 when he was instrumental in re-establishing the organisation and securing for it a permanent home in
Monte Carlo Monte Carlo (; ; french: Monte-Carlo , or colloquially ''Monte-Carl'' ; lij, Munte Carlu ; ) is officially an administrative area of the Principality of Monaco, specifically the ward of Monte Carlo/Spélugues, where the Monte Carlo Casino is ...
. He later devised the GAISF Calendar to assist international sports federations in avoiding conflicting event schedules.


Campaigns on behalf of new Olympic Sports

Having secured sponsorship for numerous international multi-sports tournaments over the years, including the
1979 Pan American Games The 1979 Pan American Games (Spanish: ''Juegos Panamericanos de 1979''), officially the VIII Pan American Games were a multi-sport event governed by the Panam Sports Organization, and were held in San Juan, Puerto Rico, from July 1 to July 15 ...
held in
San Juan, Puerto Rico San Juan (, , ; Spanish for "Saint John") is the capital city and most populous municipality in the Commonwealth of Puerto Rico, an unincorporated territory of the United States. As of the 2020 census, it is the 57th-largest city under the juri ...
, and the
1986 The year 1986 was designated as the International Year of Peace by the United Nations. Events January * January 1 **Aruba gains increased autonomy from the Netherlands by separating from the Netherlands Antilles. **Spain and Portugal enter ...
and 1990 Commonwealth Games held respectively in
Edinburgh Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian on the southern shore of t ...
and
Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about ...
, West Nally has also served non-Olympic world class sports federations with strategic advice, sponsorship procurement and by expanding their profiles at both single and multi-sports international championships. Of the 23 sports featured at the second quadrennial
World Games The World Games are an international multi-sport event comprising sports and sporting disciplines that are not contested in the Olympic Games. They are usually held every four years, one year after a Summer Olympic Games, over the course of 11 d ...
, which West Nally was instrumental in staging across eight London venues in 1985,
taekwondo ''Taekwondo'', ''Tae Kwon Do'' or ''Taekwon-Do'' (; ko, 태권도/跆拳道 ) is a Korean martial arts, Korean form of martial arts involving punching and kicking techniques, with emphasis on head-height kicks, spinning jump kicks, and fast k ...
would be introduced at the 1988 Summer Games in
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 of ...
,
netball Netball is a ball sport played on a court by two teams of seven players. It is among a rare number of sports which have been created exclusively for female competitors. The sport is played on indoor and outdoor netball courts and is specifical ...
would receive Olympic recognition within a decade and
korfball Korfball ( nl, korfbal) is a ball sport, with similarities to netball and basketball. It is played by two teams of eight players with four female players and four male players in each team. The objective is to throw a ball into a netless baske ...
would twice feature as a demonstration sport at the Summer Olympics. Having served the International Federation of Poker (IFP) since its foundation in
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in April 2009, West Nally helped secure the federation membership within the International Mind Sports Association (IMSA) in April 2010.


Support for Sports Business Education

A respected authority on all aspects of sports marketing and sponsorship, Nally has since 2006 lectured as a Touring Fellow of the
University of Manchester , mottoeng = Knowledge, Wisdom, Humanity , established = 2004 – University of Manchester Predecessor institutions: 1956 – UMIST (as university college; university 1994) 1904 – Victoria University of Manchester 1880 – Victoria Univ ...
's World Academy of Sport and has, since March 2010, written a monthly column advising on sponsorship-related matters for the UK-based, sports business trade publication ''Platform''. An impassioned advocate of the role of education within sport, he has advised
UNESCO The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations (UN) aimed at promoting world peace and security through international cooperation in education, arts, sciences and culture. It ...
on the use of sport as a showcase to attract private sector support for educational and cultural programs, and has long been a vocal proponent of degree-based education tailored specifically to the sports business industry. In 2010 Nally became the Academic Director of
IE Business School IE Business School is a graduate and undergraduate school of business, located in Madrid, Spain, European Union, Europe. It was founded in 1973 under the name Instituto de Empresa and since 2009 is part of IE University. IE Business School runs ...
's Sports Management Master degree course.


Views on the Impact of New Media on the Sports Business Industry

Addressing the fourth annual Sports Marketing 360 conference in London in October 2010, Nally declared: “Conventional advertising is dead and conventional sports sponsorship is dead. The world is digital.” Having, for much of his career, seen the sports business come increasingly to be dominated by large advertising, marketing and talent representation agencies, Nally is outspoken in his anticipation of a future in which new media has replaced conventional controlling interests. “The era of dominant agencies is gone,” he told ''SportBusiness Magazine'' in 2003: As with Japan’s 2022 World Cup bid, Nally is an ardent supporter of non-traditional sponsorship methods that enhance the immediacy of sport as live action experience. “Sport has a tremendous ability to galvanise people. It is instant drama and instant theatre and it makes for the perfect live events,” he has said. “People want to be part of the event, they want instant connectivity and instant access.” As live events play an ever more crucial role in marketing, Nally argues that new media can provide powerful opportunities to revolutionise traditional methods of activating brand-connection within any sport's audience. Recalling his early success in transforming the ways in which sports federations market their product to the world, in a 2003 interview Nally lamented what he saw as the industry’s failure to respond sufficiently to the increasing needs of sponsors within a rapidly evolving media marketplace: “The creation of the product was what fascinated me and it fascinates me that it hasn’t really gone on much further,” he avowed, “but it could.”


Entertainment

Throughout his career, Nally has consulted on a range of aspects pertaining to sport as collective, immediate, live action experience, from stadia environment and venue design to the technological enhancement of audience appreciation systems. He helped popularise magazine-style sports TV programming, alongside pioneering the use of big screen technology within stadia by introducing Mitsubishi 'Diamond Vision' screens to
Wembley Stadium Wembley Stadium (branded as Wembley Stadium connected by EE for sponsorship reasons) is a football stadium in Wembley, London. It opened in 2007 on the site of the original Wembley Stadium, which was demolished from 2002 to 2003. The stadium ...
in 1984. A decade later, he was involved in the planning stages of the watershed redevelopment of England's national stadium which reopened after a four-year reconstruction in March 2007. Alongside his sports marketing activities, Nally has also secured sponsorship for major music events including
The Rolling Stones The Rolling Stones are an English Rock music, rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the album era, rock era. In the early 1960s, the Rolling Stones pioneered the g ...
'
1982 European Tour The 1982 European Tour was the 11th official season of golf tournaments known as the PGA European Tour and organised by the Professional Golfers' Association. It was the first year that the schedule included a tournament outside Europe, visiting ...
, the
David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...
Serious Moonlight Tour The Serious Moonlight Tour was a worldwide concert tour by English musician David Bowie, launched in May 1983 in support of his album '' Let's Dance'' (1983). The tour opened at the Vorst Forest Nationaal, Brussels, on 18 May 1983 and ended in ...
, Duran Duran's 1984 UK Tour, Leonard Bernstein's 1986 series of Anniversary Concerts sponsored by Swiss watchmaker
Ebel Ebel is a Swiss luxury watch company that was founded in 1911 at La Chaux-de-Fonds in the canton of Neuchâtel, Switzerland. History Ebel was established in 1911 by Eugène Blum and his wife, Alice (née Lévy). The brand name originates from th ...
,
The Three Tenors The Three Tenors were an operatic singing trio, active during the 1990s and early 2000s, and termed as a supergroup (a title normally reserved for rock and pop groups) consisting of Italian Luciano Pavarotti and Spaniards Plácido Domingo and ...
' 1990 concert in Rome, and the 2007 Tribute Concert to Maria Callas at the Acropolis. In addition to serving diverse companies in music, leisure and live entertainment, Nally has himself produced several theatrical musicals, notably ''Casper: The Musical'' based on the animated cartoon series
Casper the Friendly Ghost Casper the Friendly Ghost is the protagonist of the Famous Studios theatrical animated cartoon series of the same name. He is a pleasant, personable and translucent ghost, but often criticized by his three wicked uncles, the Ghostly Trio. The ...
, which ran at the Shaftesbury Theatre in London's West End from 1999 to 2000, and ''Theatre of Dreams'', chronicling the history of Manchester United from the emergence of the
Busby Babes The "Busby Babes" were the group of footballers, recruited and trained by Manchester United F.C. chief scout Joe Armstrong and assistant manager Jimmy Murphy, who progressed from the club's youth team into the first team under the management of ...
to the Munich air disaster to the arrival of Alex Ferguson, which premiered in 2001 at
Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...
's Bridgewater Hall and was a financial disaster.
The Independent (18 March 2001)


References


External links

*

''West Nally Group'' *

'Perspective: Patrick Nally’, ''redmandarin: Definining Sponsorship'' *

'Patrick Nally – What's the greatest sports marketing innovation?', Lucie Bartlett, ''Synergy-Sponsorsip'' (2 December 2010) * *

'Sports Marketing 360 – 2010 Highlights', Luke Upton, ''SportsMarketing360'' (6 October 2010) {{DEFAULTSORT:Nally, Patrick Living people 1947 births Sports businesspeople British sports businesspeople