Path (social Network)
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Path was a
social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
-enabled
photo sharing Image sharing, or photo sharing, is the publishing or transfer of digital photos online. Image sharing websites offer services such as uploading, hosting, managing and sharing of photos (publicly or privately). This function is provided through ...
and messaging service for mobile devices that was launched in 14 November 2010. The service allows users to share up to a total of 50 contacts with their close friends and family. Based in
San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, the company was founded by
Shawn Fanning Shawn Fanning (born November 22, 1980) is an American computer programmer, entrepreneur, and angel investor. He developed Napster, one of the first popular peer-to-peer ("P2P") file sharing platforms, in 1999. The popularity of Napster was widespr ...
and former
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
executive
Dave Morin Dave Morin (born 14 October 1980) is an American entrepreneur and angel investor. He is best known for founding Slow Ventures and the social network Path. A former manager at Facebook, he co-created the Facebook Platform and Facebook Connect. ...
. In 2011, Morin rejected a $100 million offer for the company from
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
.Arrington, Mike
"Google Tried To Buy ''Path'' For $100+ Million. Path Said No."
''
Techcrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...
'', February 2, 2011. Retrieved 2011-02-15.
On May 28, 2015, Path announced it had been acquired for an undisclosed amount by
Kakao Kakao ( ko, 카카오) is a South Korean internet company that was established in 2010. It formed as a result of a merger between Daum (web portal), Daum Communications and the original Kakao Inc. In 2014, the company was renamed Daum Kakao. Th ...
. On September 17, 2018, Path announced its termination of the service. From October 18, 2018, existing users are no longer able to access the Path service.


Service

Users update their stream on Path by posting photos and adding tags for people, places, and things. Path initially limited each user's social network to 50 friends in order to encourage greater sharing of personal information by keeping it private to a person's inner circle of social contacts. Later, Path raised its friend limit to 150 and then removed it entirely. The site was intended as a companion to Facebook and other social network platforms, as opposed to a destination website.


History

Original
angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...
funding for Path was secured in November 2010, from "facebook alumni" including
Marc Bodnick Marc Adam Bodnick (born May 17, 1969) is an American entrepreneur and venture capitalist, best known as a co-founder of Elevation Partners. Education Bodnick earned a bachelor's degree in government at Harvard University and a master's degree in ...
who cited personal belief in
Dave Morin Dave Morin (born 14 October 1980) is an American entrepreneur and angel investor. He is best known for founding Slow Ventures and the social network Path. A former manager at Facebook, he co-created the Facebook Platform and Facebook Connect. ...
as his reason for investing. Path's initial $2.5 million
funding round A securities offering (or funding round or investment round) is a discrete round of investment, by which a business or other enterprise raises money to fund operations, expansion, a capital project, an acquisition, or some other business purpose. ...
included
Ron Conway Ronald Crawford Conway (born March 9, 1951) is an American venture capitalist and philanthropist. He has been described as one of Silicon Valley's "super angels". Early career Conway graduated from San Jose State University with a bachelor's de ...
,
Index Ventures Index Ventures is a European venture capital firm with dual headquarters in San Francisco and London, investing in technology-enabled companies with a focus on e-commerce, fintech, mobility, gaming, infrastructure/ AI, and security. Since its f ...
,
First Round Capital First Round is a venture capital firm that specializes in providing seed-stage funding to technology companies. Founded by Josh Kopelman Joshua Kopelman is an American entrepreneur, venture capitalist, and philanthropist. Kopelman is best ...
,
Ashton Kutcher Christopher Ashton Kutcher (; born February 7, 1978) is an American actor, producer, entrepreneur, and former model. He is the recipient of various accolades, including a People's Choice Award, and nominations for two Young Artist Awards, a S ...
,
Kevin Rose Kevin Rose is an American Internet entrepreneur who co-founded Revision3, Digg, Pownce, and Milk. He also served as production assistant and co-host at TechTV's ''The Screen Savers''. From 2012 to 2015, he was a venture partner at GV. Earl ...
,
Marc Benioff Marc Russell Benioff (born September 25, 1964) is an American internet entrepreneur and philanthropist. He is the co-founder, chairman and CEO of Salesforce, an enterprise cloud computing company. In September 2018, Benioff acquired ''Time (mag ...
, Chris Kelly, and others. In February 2011, the company raised a second round of $8.5 million in venture capital from
Kleiner Perkins Caufield & Byers Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...
and
Index Ventures Index Ventures is a European venture capital firm with dual headquarters in San Francisco and London, investing in technology-enabled companies with a focus on e-commerce, fintech, mobility, gaming, infrastructure/ AI, and security. Since its f ...
along with Digital Garage of Japan. Path also turned down a $100 M acquisition offer from Google in February 2011. In November 2011, Path relaunched with more features. By December 2011, it had grown from 30,000 to over 300,000 members in less than a month. Path subsequently raised $30 million in
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
from
Redpoint Ventures Redpoint Ventures is an American venture capital firm focused on investments in seed, early and growth-stage companies. History The firm was founded in 1999 and is headquartered in Menlo Park, California, with offices in San Francisco, Los Ange ...
. On January 11, 2014, the company announced it had raised another $25 million in venture funding from Indonesian
Bakrie Group The Bakrie Group is an Indonesian conglomerate founded by Achmad Bakrie in 1942. It has interests across various industries including mining, oil and gas, property development, infrastructure, plantations, media and telecommunications. The g ...
,
Kleiner Perkins Caufield & Byers Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...
,
Index Ventures Index Ventures is a European venture capital firm with dual headquarters in San Francisco and London, investing in technology-enabled companies with a focus on e-commerce, fintech, mobility, gaming, infrastructure/ AI, and security. Since its f ...
,
Greylock Partners Greylock Partners is one of the oldest venture capital firms, founded in 1965, with committed capital of over $3.5 billion under management. The firm focuses on early-stage companies in the consumer, enterprise software and infrastructure as wel ...
,
Insight Venture Partners Insight Partners (previously Insight Venture Partners) is an American venture capital and private equity firm based in New York City. The firm invests in growth-stage technology, software and Internet businesses. History Insight Partners was fo ...
, Redpoint Ventures, and
First Round Capital First Round is a venture capital firm that specializes in providing seed-stage funding to technology companies. Founded by Josh Kopelman Joshua Kopelman is an American entrepreneur, venture capitalist, and philanthropist. Kopelman is best ...
.
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
was the world's largest Path userbase with more than 4 million users.


Controversy

In February 2012, the company was widely criticized after concerns of accessing and storing user phone contacts without knowledge or permission. In a blog post by the CEO, the company apologized and changed its practices. Soon thereafter, in March 2012, the company received a request for information from Reps.
Henry A. Waxman Henry Arnold Waxman (born September 12, 1939) is an American politician who served as a United States House of Representatives, U.S. representative from California from 1975 to 2015. He is a member of the Democratic Party (United States), Democrat ...
(D-California) and G. K. Butterfield (D-North Carolina) along with 33 other app developers asking them to detail what information they collect from users and how they use it. In February 2013, the company was fined $800,000 by the FTC for storing data from underage users. The company would be required to have its privacy policies assessed every two years for the next twenty years. Along with the civil penalty, FTC has prohibited Path from making any misrepresentations about the extent it maintains confidentiality of its users' personal data. In April 2013, a user alleged that Path sent spam SMS invitations to his phone contacts.
TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...
then speculated that Facebook blocked Path's "Find Friends" access due to this occurrence; however, neither Facebook nor Path confirmed or denied such reports. Even so, Path users can still share their posts to Facebook. Facebook also cut off "Find Friends" access to other apps such as
MessageMe MessageMe was a messaging app and platform for the iPhone and Android. It launched in March 2013 and grew to 5 million users within 3 months. The app allowed users to send and receive videos, photos, stickers, and voice messages in addition to t ...
and
Voxer Voxer is a Dallas-based mobile app development company best known for its free Voxer Walkie Talkie app for smartphones. Founded by Tom Katis and Matt Ranney, Voxer Walkie Talkie is both a live "push-to-talk" system and a voice messaging system. ...
, which were formally cited as competitors to Facebook, programmers such as Montana Mendy contended this notion. The company was named in a ''
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...
'' report on
Internet privacy Internet privacy involves the right or mandate of personal privacy concerning the storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via Internet. Internet privacy is a subset of data privacy. Pr ...
and data brokers.


References


External links

* {{Social network American social networking websites Social media companies of the United States Defunct social networking services Internet properties established in 2010 Internet properties disestablished in 2018 Image-sharing websites Social information processing IOS software Android (operating system) software American photography websites 2015 mergers and acquisitions Kakao Companies based in San Francisco Products and services discontinued in 2018