Patari (

Urdu Urdu (;"Urdu"
''

music streaming A music streaming service is a type of streaming media service that focuses primarily on music, and sometimes other forms of digital audio content such as podcasts. These services are usually subscription-based services allowing users to stream d ...

service founded in February 2015 by Khalid Bajwa, Faisal Sherjan, Iqbal Talaat Bhatti and Humayun Haroon. The site provides

Pakistani music The Music of Pakistan ( ur, , lit=pákistáni mosíqi) includes diverse elements ranging from music from various parts of South Asia as well as Central Asian, Middle Eastern, and modern-day Western popular music influences. With these multiple ...

and is known as the largest music streaming service in

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...

History

Background

According to the chief creative officer of Patari, the initial plan was to create an online Pakistani drama serial portal. However, when this did not succeed, the

Jang Group Jang Media Group (), also known as Geo Group, is a Pakistani media conglomerate and a subsidiary of Dubai-based company Independent Media Corporation. Its headquarters is in Printing House, Karachi, Pakistan. It is Pakistan's largest group of new ...

’s Chief Strategy Officer Faisal Sherjan, encouraged Patari's founders to focus on music instead.

Launch

Patari was launched in February 2015 in beta version with a collection of 20,000 songs and 600 artists and was accessible only through invites and later by registration, which led to an increase in access across

. “We honestly just kept our heads down and kept working on it. Just another day in the life of a start-up we thought, and the next thing we knew, it was everywhere. People were sharing screenshots, making memes, trading tips on how to get invites and reaching out to us to tell us how much they love Pakistani music and Patari” said Khalid Bajwa. Patari was opened to public browsing on 4 September 2015.

Apps

Patari launched apps for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and Android in August 2015. It is planning to launch a Windows OS

Windows Mobile Windows Mobile is a discontinued family of mobile operating systems developed by Microsoft for smartphones and personal digital assistants. Its origin dated back to Windows CE in 1996, though Windows Mobile itself first appeared in 2000 as Pock ...

app in the near future.

Funding

On 30 December 2016, Patari received a total amount of US$200,000 in seed funding from the investment firm ''Sarmayacar''.

Weekly singles chart

''Patari Haftanama'' is a Pakistani top 20

singles chart A record chart, in the music industry, also called a music chart, is a ranking of recorded music according to certain criteria during a given period. Many different criteria are used in worldwide charts, often in combination. These include rec ...

that is presented every Thursday at

Patari.pk Patari (Urdu: ) is a Pakistani Comparison of on-demand streaming music services, music streaming service founded in February 2015 by Khalid Bajwa, Faisal Sherjan, Iqbal Talaat Bhatti and Humayun Haroon. The site provides Pakistani music and is kn ...

Legal issues

In June 2015,

EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 201 ...

Pakistan requested Patari to remove all its content from the website as it held the licenses for over 60,000 Pakistani artists and controlled almost 70% of the total music of Pakistan. Zeeshan Chaudhry, General Manager of EMI Pakistan said: “I am not against Patari. I am against any portal or platform that provides illegal music.” Patari and EMI have since resolved their differences and signed an agreement that places EMI on the Patari platform.

References

External links

* {{DEFAULTSORT:Patari Music streaming services Internet properties established in 2015 Android (operating system) software IOS software Online music database clients Online music stores of Pakistan Symbian software 2015 establishments in Pakistan Companies based in Lahore