''Paste'' is a monthly
music
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...
and
entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...
digital
magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
, headquartered in
Atlanta, Georgia
Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
,
with studios in Atlanta and
Manhattan, and owned by Paste Media Group. The magazine began as a website in 1998. It ran as a print publication from 2002 to 2010 before converting to online-only.
History
The magazine was founded as a quarterly in July 2002 and was owned by Josh Jackson, Nick Purdy, and Tim Regan-Porter.
In October 2007, the magazine tried the "
Radiohead
Radiohead are an English rock band formed in Abingdon, Oxfordshire, in 1985. The band consists of Thom Yorke (vocals, guitar, piano, keyboards); brothers Jonny Greenwood (lead guitar, keyboards, other instruments) and Colin Greenwood (bass) ...
"
experiment, offering new and current
subscribers the ability to pay what they wanted for a one-year subscription to ''Paste''.
The subscriber base increased by 28,000, but ''Paste'' president Tim Regan-Porter noted the model was not sustainable; he hoped the new subscribers would renew the following year at the current rates and the increase in web traffic would attract additional subscribers and
advertisers.
Amidst an economic downturn, ''Paste'' began to suffer from lagging
ad revenue
Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S ...
, as did other magazine publishers in 2008 and 2009.
On May 14, 2009, ''Paste'' editors announced a plan to save the magazine, by pleading to its readers, musicians and celebrities for contributions. Cost-cutting by the magazine did not stem the losses. The crux cited for the financial troubles was the lack of advertiser spending.
In 2009, ''Paste'' launched an hour-long TV pilot for
Halogen TV
Halogen TV was an American digital cable and satellite television channel that aired feature-length films, documentaries, short films, and original reality programs that centered on making positive social changes and making the world a better pla ...
called ''Pop Goes the Culture''.
On August 31, 2010, ''Paste'' suspended the print magazine, but continues publication as the online PasteMagazine.com.
Content
Its tagline is "Signs of Life in Music,
Film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
and
Culture". ''Paste''s initial focus was music, covering a variety of genres with an emphasis on
adult album alternative,
Americana and
indie rock, along with
independent film
An independent film, independent movie, indie film, or indie movie is a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies (or, i ...
and
books. Each issue originally included a
CD music sampler but was dropped in favor of digital downloading as a
Going-Green initiative. Featured artists included
Paul McCartney,
Ryan Adams,
Blackalicious,
Regina Spektor,
The Whigs,
Fiona Apple
Fiona Apple McAfee-Maggart (born September 13, 1977) is an American singer-songwriter. She has released five albums from 1996 to 2020, which have all reached the top 20 on the U.S. ''Billboard'' 200 chart. Apple has received numerous awards an ...
,
The Decemberists,
Mark Heard,
Woven Hand
Wovenhand (also stylized Woven Hand) is an American rock band from Denver, Colorado, United States, led by former 16 Horsepower frontman David Eugene Edwards.
Wovenhand's songs are known for their strong and unsettling Biblical references, infl ...
, Milton and the Devils Party,
Liam Finn,
The Trolleyvox
The Trolleyvox is an American Indie pop band from Philadelphia, Pennsylvania. It was formed in 1996 by Andrew Chalfen and Beth Filla.
The band's style drew comparisons to The New Pornographers, while a YouTube video for "Just You Wait" turned i ...
, and
Thom Yorke. Many of these artists also contributed to the Campaign to Save ''Paste''.
References
Further reading
*
External links
*
{{Authority control
2002 establishments in Georgia (U.S. state)
2010 disestablishments in Georgia (U.S. state)
Entertainment magazines published in the United States
Defunct magazines published in the United States
Magazines established in 2002
Magazines disestablished in 2010
Magazines published in Atlanta
Online magazines with defunct print editions
Online music magazines published in the United States
Quarterly magazines published in the United States