PartyCasino is an online casino first launched in 1997 under the name Starluck Casino before relaunching again in 2006 as a fully integrated platform. The casino offers over 500 games ranging from casino classics like
Blackjack
Blackjack (formerly Black Jack and Vingt-Un) is a casino banking game. The most widely played casino banking game in the world, it uses decks of 52 cards and descends from a global family of casino banking games known as Twenty-One. This fami ...
and
Roulette
Roulette is a casino game named after the French word meaning ''little wheel'' which was likely developed from the Italian game Biribi''.'' In the game, a player may choose to place a bet on a single number, various groupings of numbers, the ...
to a wide variety of
online slots.
Following the 2011 merger of Party Gaming PLC and bwin Interactive Entertainment AG, PartyCasino became one of Gaming VC Holdings PLC’s (
GVC) leading casino brands. The company has four main product verticals, sports, casino, poker and bingo, as well as other core brands such as, CasinoClub, Betboo, Sportingbet,
Bwin
bwin Interactive Entertainment AG, formerly known as betandwin, is an Austrian online betting brand acquired by Entain PLC. The group operated under international and regional licences in countries like Gibraltar, the Amerindian reserve of Kah ...
,
partypoker,
Foxy Bingo and Gioco Digitale.
History
PartyCasino was originally launched as Starluck Casino by Ruth Parasol under iGlobal Media PartyCasino, it went on to become one of the first successful online casinos. Its initial success prompted the launch of PartyPoker (2001) and PartyBingo (2003), by 2005 PartyGaming was listed on the London Stock Exchange market valued at £4.64 billion enough to earn itself a spot on the FTSE100 Index.
In 2011, bwin Interactive Entertainment and PartyGaming completed their merger, creating the world’s largest listed online gaming company.
On the 1st of February 2016 GVC acquired bwin.party digital entertainment plc, the group is headquartered in the Isle of Man and has licenses in
Austria,
Belgium,
Bulgaria,
France,
Italy,
Denmark, Germany (
Schleswig-Holstein),
Spain,
Malta,
Denmark,
UK,
South Africa, and the
Dutch Caribbean.
In June 2017, PartyCasino relaunched to players with an all-new look and feel. The updated design – which was the result of an ongoing collaboration between PartyCasino employees and Leeds-based advertising agency, Home – did away with the site’s previous cartoon style in favour of a more sophisticated approach, with photo-realistic imagery and lens flare lighting effects featuring prominently. As part of the rebrand, the PartyCasino logo was also updated – with the previously used lowercase font and dice graphic being ditched in favour of a more contemporary two-colour design.
In 2021,
McLaren Racing announced a new multi-year partnership with
Entain
Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral, Ladbrokes, PartyPoker, and Spo ...
brands, PartyCasino and PartyPoker. The partnership was officially launched at the
2021 Monaco Grand Prix
The 2021 Monaco Grand Prix (officially known as the Formula 1 Grand Prix de Monaco 2021) was a Formula One motor race held on 23 May 2021 at the Circuit de Monaco, a street circuit that runs through the Principality of Monaco. It was the fifth ...
on May 23.
[{{Cite web, date=18 May 2021, title=Entain's PartyCasino and PartyPoker Brands Partner with McLaren Racing, url=https://entaingroup.com/newsrelease/entains-partycasino-and-partypoker-brands-partner-with-mclaren-racing/, url-status=live, access-date=3 June 2021, website=Entain]
References
External links
Party Casino
Entain
Online casinos