Partner was a Macedonian brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s that was owned and manufactured by ''Makedonija Tabak''.

History

The brand was founded after the end of

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

and was manufactured by the company "Makedonija Tabak", in the

Socialist Republic of Macedonia The Socialist Republic of Macedonia ( mk, Социјалистичка Република Македонија, Socijalistička Republika Makedonija), or SR Macedonia, commonly referred to as Socialist Macedonia or Yugoslav Macedonia, was ...

. It was one of the few Yugoslavian brands sold outside of Yugoslavia, in the

Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen national ...

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

and

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

. While Partner wasn't as known or popular as

Drina The Drina ( sr-Cyrl, Дрина, ) is a long Balkans river, which forms a large portion of the border between Bosnia and Herzegovina and Serbia. It is the longest tributary of the Sava River and the longest karst river in the Dinaric Alps whic ...

, Jadran or

Lovćen Lovćen ( cyrl, Ловћен, ) is a mountain and national park in southwestern Montenegro. It is the inspiration behind the names ''Montenegro'' and ''Crna Gora'', both of which mean "Black Mountain" and refer to the appearance of Mount Lov� ...

, it still sold well within socialist Macedonia and, to a lesser extent, socialist Serbia. However, during the

breakup of Yugoslavia The breakup of Yugoslavia occurred as a result of a series of political upheavals and conflicts during the early 1990s. After a period of political and economic crisis in the 1980s, constituent republics of the Socialist Federal Republic of Yu ...

, the company suffered and eventually the brand ceased to exist, several years after Macedonia became its own country. Due to the fact that this brand looked and sounded foreign compared to similar brands sold in Yugoslavia, it was always seen as the "odd" and "foreign" brand on the market.

Packaging

The pack has a white-blue pattern, with two horses holding a

coat of arms A coat of arms is a heraldry, heraldic communication design, visual design on an escutcheon (heraldry), escutcheon (i.e., shield), surcoat, or tabard (the latter two being outer garments). The coat of arms on an escutcheon forms the central ele ...

with two flower-like symbols. Underneath, the words ''"Partner Filter"'' is written in white, surrounded with a red banner. Above and underneath it, the words "king size" and "20 cigarettes" are written in white letters.

Markets

Partner was mainly sold in the Socialist Republic of Macedonia, but also throughout

Socialist Federal Republic of Yugoslavia The Socialist Federal Republic of Yugoslavia, commonly referred to as SFR Yugoslavia or simply as Yugoslavia, was a country in Central and Southeast Europe. It emerged in 1945, following World War II, and lasted until 1992, with the breakup of Yug ...

(and after the breakup of Yugoslavia, it was sold for several years in

Republic of Macedonia North Macedonia, ; sq, Maqedonia e Veriut, (Macedonia before February 2019), officially the Republic of North Macedonia,, is a country in Southeast Europe. It gained independence in 1991 as one of the successor states of Yugoslavia. It ...

Serbia Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...

and

Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...

), as well as in

Hungary Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia a ...

Latvia Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...

Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...

Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...

References

Cigarette brands {{product-stub

History

Packaging

Markets

See also

References