Parsons Xtreme Golf (abbreviated PXG) is a global sports equipment manufacturing company that designs, markets, and sells a line of custom fitted golf equipment products and accessories, mainly clubs. The company is based in Scottsdale, Arizona and was established in 2014 by

Bob Parsons Robert Ralph Parsons (born November 27, 1950) is an American entrepreneur, billionaire, and philanthropist. In 1997, he founded the GoDaddy group of companies, including domain name registrar GoDaddy.com, reseller registrar Wild West Domains, a ...

, founder of web hosting service GoDaddy.

History

Parsons Xtreme Golf was founded in 2014 by

, an American entrepreneur,

billionaire A billionaire is a person with a net worth of at least one billion (1,000,000,000, i.e., a thousand million) units of a given currency, usually of a major currency such as the United States dollar, euro, or pound sterling. The American busin ...

, and

philanthropist Philanthropy is a form of altruism that consists of "private initiatives, for the Public good (economics), public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private goo ...

. He is an avid golfer who made his money in the technology industry and now invests in ventures that support his passions. Unsatisfied with many golf clubs on the market, he decided to launch his own golf equipment company. Parsons claims to have spent $350,000 annually searching for the right equipment. He stated that he decided to enter the golf club manufacturing business in an attempt to build a better golf club. The company hired Mike Nicolette, a PGA Tour professional in the 1970s and '80s, who served as senior product designer for PING prior to joining PXG. PXG also hired Brad Schweigert, formerly PING’s director of engineering, to assume the role of

Chief Product Officer A chief product officer (CPO), sometimes known as head of product, is a corporate title referring to an executive responsible for various product-related activities in an organization. The CPO is to the business's product what the CTO is to techno ...

. Given no time or budget constraints, Schweigert and Nicolette worked on designing the first iteration of what would become the PXG 0311 forged iron. According to Parsons, PXG’s breakthrough came when its engineers identified the material to fill the hollow-bodied club head. A thermoplastic elastomer was injection molded into the club’s hidden cavity adding cushioning to the club’s thin face, improving performance and feel. In January 2015, Ryan Moore announced that he would be using a set of PXG prototype irons and wedges in the PGA Tour that year. Currently, the company offers a full line of equipment including drivers, woods, hybrids,

wedges A wedge is a triangular shaped tool, and is a portable inclined plane, and one of the six simple machines. It can be used to separate two objects or portions of an object, lift up an object, or hold an object in place. It functions by conv ...

, irons, and putters. As of December 2016, the company had grown to seventy employees.

Products

Parsons is a former United States Marine who served in Vietnam War. PXG’s club numbering convention (0211, 0311, 0317, 0341, and 0811) is inspired by the United States military occupational code, as a tribute to the Marine Corps. PXG sells its products through its Scottsdale headquarters, club-fitters, golf and country clubs, and other international distributors.

Sponsorships

PXG has maintained sponsorship deals with professional golfers who play on the

PGA PGA is an acronym or initialism that may stand for: Aviation * IATA code for Page Municipal Airport, Coconino County, Arizona * ICAO designator for Portugália, regional airline based in Lisbon, Portugal * Abbreviation for Prince George Airport ...

and

LPGA The Ladies Professional Golf Association (LPGA) is an American organization for female golfers. The organization is headquartered at the LPGA International in Daytona Beach, Florida, and is best known for running the LPGA Tour, a series of weekl ...

tours. PXG's professional staff includes Zach Johnson,

Eric Cole Major-General Eric Stuart Cole (10 February 1906 – 19 December 1992) was a senior British Army officer and telecommunications expert. He saw active service in the Second World War, with his most important contribution being the planning of ...

, Luke List, David Lipsky,

Joel Dahmen Joel Isaac Dahmen (born November 11, 1987) is an American professional golfer. Amateur career Born and raised in Clarkston, Washington, Dahmen was a two-time Washington Interscholastic Activities Association 3A state golf champion at Clarkst ...

and LPGA players Christina Kim and Celine Boutier.https://www.pxg.com/en-us/pros.html

References

External links

* {{Sports equipment brands Companies based in Scottsdale, Arizona Manufacturing companies based in Arizona Golf equipment manufacturers