Parse.ly is a technology company that provides
web analytics and content optimization software for
online publishers. Parse.ly built three products, the Parse.ly Reader, the Parse.ly Publisher Platform, and the latest Parse.ly Dash, an analytics tool for large publishers.
Overview
Parse.ly is a content optimization platform for online publishers. Parse.ly's product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher's site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers. The technology it uses to do this is
natural language processing
Natural language processing (NLP) is an interdisciplinary subfield of linguistics, computer science, and artificial intelligence concerned with the interactions between computers and human language, in particular how to program computers to pro ...
, and has extracted over 350,000 unique topics from the URLs it has crawled. In addition to providing site analytics, Dash can show users what topics are resonating with people across the web through their webwide trends interface.
Parse.ly was founded by Sachin Kamdar and Andrew Montalenti out of DreamIt Ventures, an early stage startup accelerator program in
Philadelphia and launched its first product, Parse.ly Reader, in September 2009.
Funding
In May 2009, Parse.ly received $20k in
seed funding from DreamIt Ventures. In December 2010, Parse.ly received $1.8M in
Series A funding from
Blumberg Capital,
ff Venture Capital
ff Venture Capital is a venture capital firm that specializes in providing seed-stage and early-stage funding to technology companies. Headquartered in New York City, ff Venture Capital was founded by John Frankel and Alex Katz in 2008, who a ...
, Scott Becker (cofounder of
Invite Media), Don Hutchison, Jonathan Axelrod, and Jeffrey Greenblatt.
In February 2021, Parse.ly was acquired by
Automattic. The financial terms of the acquisition were not disclosed.
References
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External links
DreamIt Ventures*
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Poynter , Parse.ly Dash Offers News Sites Analytics by Author TopicVentureBeat , Parse.ly launches predictive analytics dashboard for publishersTNW , Dash is analytics built specifically for publishersBetaBeat , Parse.ly Launches Dash, Analytics with a ScalpelSiliconAngle , Smart Data Makes Smarter Editors: Parse.ly Launches Dash to the WorldProgrammableWeb , Dashing Analytics for Publishers Shows Value of APIsSiliconFilter , Parse.ly Launches a Smarter Analytics Platform for Publishers
* Revolutionizing web publishing with big databr>BetaKit , Publishers Looking to Leverage Big Data to Understand Readers
CMSWire , Dash Analytics from Parse.ly Help Publishers Get Smart
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Online companies of the United States
Web analytics
Technology companies established in 2009
2021 mergers and acquisitions
2009 establishments in New York City