Parley for the Oceans is a

nonprofit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

environmental organization that focuses on protection of the oceans. It was founded in 2012 by

Cyrill Gutsch Cyrill Gutsch is a German-born designer and brand developer based in New York (state), New York. After working as a designer for companies including Lufthansa, BMW, and Adidas, a 2012 meeting with Paul Watson prompted Gutsch to found Parley for the ...

Background

Before founding Parley for the Oceans,

worked as a designer for companies including

Lufthansa Deutsche Lufthansa AG (), commonly shortened to Lufthansa, is the flag carrier of Germany. When combined with its subsidiaries, it is the second- largest airline in Europe in terms of passengers carried. Lufthansa is one of the five founding m ...

, BMW, and

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

. A meeting with Paul Watson prompted him to start Parley in 2012.

Partnerships

In 2015, Parley for the Oceans began a partnership with Adidas. The two organizations subsequently collaborated to produce products made from upcycled plastic. In December 2020, ''Vogue'' reported that they had manufactured "tens of millions of sneakers made from Parley Ocean Plastic". Parley has additionally partnered with G-Star Raw, ''Porter'' magazine, Stella McCartney, and others. In June 2020, Parley announced a $50 million partnership with the

South Asia Co-operative Environment Programme The South Asia Co-operative Environment Programme, also known as SACEP, is an intergovernmental organization, inter-governmental organisation established in 1982 by the South Asian governments to promote and support the protection, management and e ...

and the World Bank to clean up plastic pollution in

bodies of water A body of water or waterbody (often spelled water body) is any significant accumulation of water on the surface of Earth or another planet. The term most often refers to oceans, seas, and lakes, but it includes smaller pools of water such as p ...

in South Asia. The partnership additionally involved eight countries including Bangladesh, India, and the Maldives. Parley for the Oceans, along with JetBlue Technology Ventures and Toyota Ventures, is among the corporate investors that have invested $40 million in the

Air Company Air Company is an American engineering company, beverage maker, and producer of ethanol products based in Brooklyn, New York. Founded in 2017 by Gregory Constantine and Stafford Sheehan, Air Company's chief product is vodka made from carbon dio ...

, a

carbon negative Carbon dioxide removal (CDR), also known as negative emissions, is a process in which carbon dioxide gas () is removed from the atmosphere and sequestered for long periods of time. Similarly, greenhouse gas removal (GGR) or negative greenho ...

vodka distiller and perfume and

hand sanitizer Hand sanitizer (also known as hand antiseptic, hand disinfectant, hand rub, or handrub) is a liquid, gel or foam generally used to kill many viruses/bacteria/microorganisms on the hands. In most settings, hand washing with soap and water is ge ...

manufacturer that uses heterogeneous catalysis to convert captured carbon into ethanol.

AIR strategy

Parley for the Oceans' "AIR" strategy calls for Avoidance, Interception and Redesigning of the sources of plastic pollution. The AIR pledge led Adidas to end the use of single-use plastic in its offices and ''Porter'' magazine to commit to plastic-free subscriptions by 2019.

Reception

In 2018, Parley for the Oceans received the Special Recognition Award for Innovation at

The Fashion Awards The Fashion Awards, known as the British Fashion Awards until 2016, is an annual ceremony established in the United Kingdom in 1989 to showcase both British and international individuals and businesses who have made the most outstanding contribu ...

References

2012 establishments in New York City Environmental organizations based in New York City

External links

* {{Environmental-org-stub