Parisienne (''Parisiennes'' in

Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...

)- is a

Swiss Swiss may refer to: * the adjectival form of Switzerland * Swiss people Places * Swiss, Missouri * Swiss, North Carolina *Swiss, West Virginia * Swiss, Wisconsin Other uses *Swiss-system tournament, in various games and sports *Swiss Internation ...

brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s, currently owned by

British American Tobacco British American Tobacco plc (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company, established in 1902, is headquartered in London, England. As of 2019, it is the large ...

and manufactured in the city of Boncourt to the tune of 6-7 billion sticks per year.

History

Parisienne was launched in 1887 by François-Joseph Burrus and the first filtered cigarettes were produced in 1947.

Rothmans Rothmans may refer to: * Rothmans, Benson & Hedges, a Canadian tobacco company * Rothmans International, a former British tobacco manufacturer, founded by Louis Rothman See also * Rothman, a surname * Rothmans 12 hours, a series of sports car ra ...

buys the brand and factory in 1996, before merging with British American Tobacco in 1999. Parisienne is one of the most popular cigarette brands in

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

. Despite its level of popularity, both domestically and internationally, the brand is sold very rarely outside Switzerland. It had a market share of 13.7% in 2003 and was thus the best-selling cigarette brand in Switzerland after

Marlboro Marlboro (, ) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Marl ...

. In the past, the brand was also distributed in Switzerland under the name Parisiennes. Today, Parisiennes Filtres are made by

Altadis Altadis is a Spanish-French multinational purveyor and manufacturer of cigarettes, tobacco and cigars. It was formed via a 1999 merger between Tabacalera, the former Spanish tobacco monopoly and , the former French tobacco monopoly. Through its i ...

in Argentina. Though Parisienne Jaune is the most widely bought kind, the cigarettes come in the following varieties of increasing strength: Ciel, Orange, Bleue, Verte, Jaune, Noire, Super. The brand is also sold as

rolling tobacco Shag, also known as rolling tobacco or loose tobacco is fine-cut tobacco, used to make self-made cigarettes by hand rolling the tobacco into rolling paper or injecting it into filter tubes. It got its name from the finely cut strands appearing li ...

Parisienne People

The brand was originally called Parisienne People. In the late 1990s, a number of internationally renowned film directors, including

Jean-Luc Godard Jean-Luc Godard ( , ; ; 3 December 193013 September 2022) was a French-Swiss film director, screenwriter, and film critic. He rose to prominence as a pioneer of the French New Wave film movement of the 1960s, alongside such filmmakers as Fran� ...

David Lynch David Keith Lynch (born January 20, 1946) is an American filmmaker, visual artist and actor. A recipient of an Academy Honorary Award in 2019, Lynch has received three Academy Award nominations for Best Director, and the César Award for Be ...

Emir Kusturica Emir Kusturica ( sr-cyrl, Емир Кустурица; born 24 November 1954) is a Serbian film director, screenwriter, actor, producer and musician. He also has French citizenship.http://www.serbia.com/emir-kusturica-artist-builder-and-anti-glo ...

and the

Coen Brothers Joel Daniel Coen (born November 29, 1954) and Ethan Jesse Coen (born September 21, 1957),State of Minnesota. ''Minnesota Birth Index, 1935–2002''. Minnesota Department of Health. collectively known as the Coen brothers (), are American film ...

, created advertisements for the brand under the old name. These shorts were shown in cinemas across Switzerland before the film trailers. The directors were given free rein with the adverts and the directorial style of each can clearly be distinguished in their respective shorts.

Markets

Parisienne cigarettes are mainly sold in

(about half its volumes), but also are or were sold in

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

and

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

. The brand is also sold in

, where it's known as ''"Parisiennes"''.

References

External links

{{British American Tobacco British American Tobacco brands