Parimatch is an international

sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basket ...

company in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

with headquarters in

Limassol Limassol (; el, Λεμεσός, Lemesós ; tr, Limasol or ) is a city on the southern coast of Cyprus and capital of the district with the same name. Limassol is the second largest urban area in Cyprus after Nicosia, with an urban population ...

Cyprus Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is ge ...

, founded in 1994.

History

Parimatch was established in 1994 in

Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the seventh-most populous city in Europe. Kyi ...

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

. The company entered the Russian market in 1998. The online betting website was launched in 2000 and was one the first among bookmakers in the CIS region. In September 2015, Parimatch entered the

Kazakhstan Kazakhstan, officially the Republic of Kazakhstan, is a transcontinental country located mainly in Central Asia and partly in Eastern Europe. It borders Russia to the north and west, China to the east, Kyrgyzstan to the southeast, Uzbeki ...

market and began cooperation with Federbet to prevent match fixing. In 2018, the company began operations in Tanzania and Cyprus. In December 2018, Parimatch's CEO, Sergey Portnov won 'Leader of the year award' at the SBC Awards held in London. In February 2020, the company joined the

Esports Integrity Commission The Esports Integrity Commission (ESIC), formerly the Esports Integrity Coalition, is a non-profit members' association established in 2016 to promote and facilitate competitive integrity in esports. History The organization was founded by Ia ...

to assist with battling cheating and fraud in esports. In June 2021, Parimatch expanded operations across India. In March 2021, Parimatch became the first betting company in Ukraine to buy a license after a new law regulation was adopted by the local parliament. In December 2021, Parimatch acquired the performance marketing organisation Mr Fish in addition to online poker room PokerMatch. In March 2022, Parimatch withdrawn the franchise from Russia due to the full-scale military invasion into Ukraine. Following this, in May, Parimatch announced they had organised the Parimatch Foundation and had allocated €510,000 to support the people of Ukraine. The foundation while originally set up for educational and sports projects has re-allocated its resources toward helping Ukrainian woman and children during the humanitarian crisis. In April 2022, Parimatch announced a restructure to their management, appointing Maksym Liashko as the new CEO of the organisation as Roman Syrotian (former CEO) stepped into a supervisory role. In May 2022, Parimatch continued with the companies plan for international expansion via opening a new European hub in

Prague Prague ( ; cs, Praha ; german: Prag, ; la, Praga) is the capital and List of cities in the Czech Republic, largest city in the Czech Republic, and the historical capital of Bohemia. On the Vltava river, Prague is home to about 1.3 milli ...

. Additionally, the new office gave the opportunity to provide a working environment for the company employees from the Ukraine. The previous company R&D centre was in Kyiv but has been relocated for safety reasons due to military activity around the capital.

License

Parimatch operates under local licenses issued by the regulatory authorities of each country in

Tajikistan Tajikistan (, ; tg, Тоҷикистон, Tojikiston; russian: Таджикистан, Tadzhikistan), officially the Republic of Tajikistan ( tg, Ҷумҳурии Тоҷикистон, Jumhurii Tojikiston), is a landlocked country in Centr ...

and Tanzania. Parimatch brand was represented in

Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...

and Belarus, but in 2022 the brand announced withdrawal the local franchises due to the full-scale military invasion into Ukraine. The company also carries out its activity under the international license of self-governing territory Curaçao ( eGaming). On October 1, 2020, Parimatch launched into the UK market with their website being run by BV Gaming Limited.

References

{{Reflist Bookmakers Companies based in Limassol Companies established in 1994