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''Parenting'' was a
magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
for families and it was published in
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
between 1987 and 2013. Its final headquarters was in
Winter Park, Florida Winter Park is a city in Orange County, Florida, United States. The population was 30,183 according to the 2022 census population estimate. It is part of the Orlando–Kissimmee–Sanford, Florida Metropolitan Statistical Area. Winter Park was fo ...
.


History and profile

''Parenting'' was launched in 1987 by Robin Wolaner in a joint venture funded by
Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...
, which became the sole owner in 1990. In February 2009, the magazine became two separate, age-targeted editions: Parenting Early Years, for moms of infants, toddlers and preschoolers, and Parenting School Years, for moms with kids in kindergarten through age 12.
Meredith Corporation Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and radio stations. Its publications had a readership of more than 120 million and paid circulation of more ...
, which owns ''
Parents A parent is a caregiver of the offspring in their own species. In humans, a parent is the caretaker of a child (where "child" refers to offspring, not necessarily age). A ''biological parent'' is a person whose gamete resulted in a child, a male t ...
'', the magazine's biggest competitor, bought ''Parenting'' in May 2013 and shuttered the title in July 2013. Parenting.com, its companion website, lives on. With a total average circulation of 2,200,000 and an audience of more than 9 million, ''Parenting'' was the flagship of the Parenting Group family, which includes the monthly ''
Babytalk Baby talk is a type of speech associated with an older person speaking to a child or infant. It is also called caretaker speech, infant-directed speech (IDS), child-directed speech (CDS), child-directed language (CDL), caregiver register, parent ...
'' magazine; ''Working Mother'' magazine; ''Conceive''; the Parenting.com website; MomConnection, an online research network; and a custom content unit. Its website, Parenting.com, reproduces many features that were in the magazine. The site also features a
pregnancy Pregnancy is the time during which one or more offspring develops ( gestates) inside a woman's uterus (womb). A multiple pregnancy involves more than one offspring, such as with twins. Pregnancy usually occurs by sexual intercourse, but ca ...
planner with
fetal A fetus or foetus (; plural fetuses, feti, foetuses, or foeti) is the unborn offspring that develops from an animal embryo. Following embryonic development the fetal stage of development takes place. In human prenatal development, fetal develo ...
development photos, pregnancy info synchronized to a mother's due date with customized newsletters, a baby naming tool with thousands of name descriptions, a
fertility Fertility is the capability to produce offspring through reproduction following the onset of sexual maturity. The fertility rate is the average number of children born by a female during her lifetime and is quantified demographically. Fertili ...
calculator, buying guides and blogs, and with resources for health, safety and
child development Child development involves the Human development (biology), biological, developmental psychology, psychological and emotional changes that occur in human beings between birth and the conclusion of adolescence. Childhood is divided into 3 stages o ...
. In January 1997, The Parenting Group relocated from
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
to
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, where Janet Chan was named
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...
of ''Parenting'' and editorial director of The Parenting Group. In 2003, ''Parenting'' was awarded the industry's highest honor – a
National Magazine Award The National Magazine Awards, also known as the Ellie Awards, honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy enterprise and imaginative design. Or ...
for General Excellence in the 2 million+ category – "the best of the biggest." ''Parenting'' followed up its National Magazine Award-winning year by taking over parenting category ad page leadership from long-time competitor ''Parents'' in 2004. That multi-year growth story won ''Parenting'' placement on ''
Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...
'' magazine's 2005 "Hot List," which acknowledges the ten best performers in the magazine industry. In May 2004,
Zagat Survey The ''Zagat Survey'', commonly referred to as Zagat (stylized in all caps; , ) and established by Tim and Nina Zagat in 1979, is an organization which collects and correlates the ratings of restaurants by diners. For their first guide, covering ...
teamed up with ''Parenting'' magazine to release its first ''U.S. Family Travel Guide''. Developed by
families Family (from la, familia) is a group of people related either by consanguinity (by recognized birth) or affinity (by marriage or other relationship). The purpose of the family is to maintain the well-being of its members and of society. Ideall ...
for families, the guide offers travel advice with family-oriented ratings and reviews for more than 1000 sites and attractions, including
amusement parks An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
,
ballparks A ballpark, or baseball park, is a type of sports venue where baseball is played. The playing field is divided into the infield, an area whose dimensions are rigidly defined, and the outfield, where dimensions can vary widely from place to pla ...
,
historic site A historic site or heritage site is an official location where pieces of political, military, cultural, or social history have been preserved due to their cultural heritage value. Historic sites are usually protected by law, and many have been rec ...
s &
monuments A monument is a type of structure that was explicitly created to commemorate a person or event, or which has become relevant to a social group as a part of their remembrance of historic times or cultural heritage, due to its artistic, hist ...
,
national parks A national park is a natural park in use for conservation purposes, created and protected by national governments. Often it is a reserve of natural, semi-natural, or developed land that a sovereign state declares or owns. Although individual ...
,
zoos A zoo (short for zoological garden; also called an animal park or menagerie) is a facility in which animals are kept within enclosures for public exhibition and often bred for conservation purposes. The term ''zoological garden'' refers to zool ...
and more. The guide also covers family-friendly hotels and restaurants. ''
Live with Regis and Kelly ''Live with Kelly and Ryan'' (or simply ''Live'') is an American syndicated morning talk show hosted by Kelly Ripa and Ryan Seacrest. Executive produced by Michael Gelman, the ''Live with...'' show formula has aired under various hosts since ...
'' partnered with ''Parenting'' on their Beautiful Baby Search for several years. The winner of the contest received a $125,000 prize and appeared on the cover of an upcoming issue of ''Parenting''. In March 2007,
Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...
sold 18 of its magazines to the Sweden-based
Bonnier Group Bonnier AB (), also the Bonnier Group, is a privately held Swedish media group of 175 companies operating in 15 countries. It is controlled by the Bonnier family. Background The company was founded in 1804 by Gerhard Bonnier in Copenhagen, Denm ...
, including ''Parenting'' magazine. Time Inc.'s Parenting Group and Time4 Media titles have combined with Bonnier's U.S. magazine partner, World Publications, to form a new company called Bonnier Corporation. Greg Schumann was named vice president, group publisher of The Parenting Group in October 2007. Under his leadership, the magazine experienced significant advertising and circulation growth, leading to Parenting being named to Advertising Age's Magazine 2010 A-List, taking the #6 spot in recognition of its "versioning strategy." In March 2009, ''Parenting'' introduced a prosocial initiative to connect and celebrate parents advocating for better schools, the Mom Congress on Education and Learning The magazine hosted 51 outstanding mom education advocates from across the country at Georgetown University in May 2010, and met with education leaders including U.S. Secretary of Education Arne Duncan about the importance of family engagement in education.http://www.ed.gov/blog/2010/05/secretary-arne-duncan-addresses-parenting-magazine%E2%80%99s-mom-congress-on-education-and-learning/
/ref> Ana Connery was named The Parenting Group's director of print content strategy and design in September 2010. The final issue of the publication was the July 2013 issue, but it will continue to publish an international edition in
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
.


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References

{{Reflist


External links


Official website

MomConnection website
Bonnier Group Defunct magazines published in the United States Magazines established in 1987 Magazines disestablished in 2013 Magazines published in Florida Parenting magazines