Paramount Dining Car Company
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Paramount Dining Car Company was a manufacturer of stainless steel modular diners that was one of several such manufactures based in New Jersey. The company, founded by Arthur E. Sieber, was originally based in
Haledon, New Jersey Haledon ( ) is a borough in Passaic County, in the U.S. state of New Jersey. As of the 2020 United States census, the borough's population was 9,052, an increase of 734 (+8.8%) from the 2010 census count of 8,318, which in turn reflected an in ...
, and later relocated its facilities to
Oakland, New Jersey Oakland is a borough in Bergen County, New Jersey, United States and a suburb of New York City. As of the 2010 United States census, the borough's population was 12,754,United States Patent Office on July 1, 1941, for his design of a portable diner that could be built in parts and assembled at a separate location.


Description

Diners built by the company include
White Manna White Manna and White Mana are the names of two fast food diners in the U.S. state of New Jersey, named after manna, the Biblical food. The restaurants were ranked on America's best burgers list along with White Rose Hamburgers, another New Jerse ...
in
Hackensack, New Jersey Hackensack is a city in and the county seat of Bergen County, New Jersey, United States.New Jers ...
and
Jersey City, New Jersey Jersey City is the second-most populous city in the U.S. state of New Jersey, after Newark.1939 New York World's Fair The 1939–40 New York World's Fair was a world's fair held at Flushing Meadows–Corona Park in Queens, New York, United States. It was the second-most expensive American world's fair of all time, exceeded only by St. Louis's Louisiana Purchas ...
and was then relocated to its site on Tonnelle Avenue ( U.S. Route 1/9) after the fair was over. The Jersey City White Mana, an "N" was lost on the sign and the name left with one "N" rather than two, was designated by the city as a local landmark in 1997 to ensure its preservation.The White Mana Diner
New Jersey City University Jersey City Past and Present. Accessed January 29, 2024. "The futuristic Art Deco-style White Mana Diner was made by Paramount Diners of Oakland, NJ, as was the White Manna Diner in Hackensack. Its founder Arthur E. Sieber began Paramount in Haledon, NJ, during the Depression.... On March 24, 1997, the Jersey City Historic Preservation Committee declared the diner a local landmark. The decision helps secure the preservation of the White Mana Diner and its signage from future developers and demolition."
Rosie's Diner Rosie's Diner is located in Rockford, Michigan. The dining car originally opened during the 1940s in Little Ferry, New Jersey, as the Silver Dollar Diner. After multiple commercials were filmed in the diner for Bounty paper towels with a fictional ...
is located in Rockford, Michigan, and was previously located at its original site on U.S. Route 46 in
Little Ferry, New Jersey Little Ferry is a borough in Bergen County, New Jersey, United States. As of the 2010 United States Census, the borough's population was 10,626,Bounty Bounty or bounties commonly refers to: * Bounty (reward), an amount of money or other reward offered by an organization for a specific task done with a person or thing Bounty or bounties may also refer to: Geography * Bounty, Saskatchewan, a gh ...
paper towels A paper towel is an absorbent, disposable towel made from paper. In Britain, paper towels for kitchen use are also known as kitchen rolls, kitchen paper, or kitchen towels. For home use, paper towels are usually sold in a roll of perforated shee ...
with a fictional character named "Rosie the Waitress" played by actress Nancy Walker pitching the product as "the quicker picker-upper".Burrow, Megan
"Rosie's Diner of Little Ferry won fame in '70s TV ads. How did it become a Michigan eyesore?"
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The Record The Record may refer to: Music * ''The Record'' (album), a 1982 studio album by the hardcore-punk band Fear * The Records, an English power pop band * '' Their Greatest Hits: The Record'', a 2001 greatest-hits album by the pop-music group Bee Ge ...
'', July 12, 2022. Accessed January 29, 2024. "Rosie’s Diner, once a gleaming, chrome-plated Little Ferry landmark made famous in paper towel commercials, now sits closed and decaying along a Michigan roadside. The diner, built in the 1940s by Paramount Diner Co. of Oakland, was a favorite stop among truckers and locals looking for a cup of coffee, a plate of goulash or a late-night cheeseburger. But it gained national fame when Procter & Gamble Co. chose it as the setting for its long-running Bounty commercials.... When Ralph 'Tex' Corrado opened Rosie's as the Silver Dollar Diner at the Route 46 Little Ferry traffic circle in 1945, it was one of many such eateries dotting the North Jersey landscape."
Aetna Diner, located in the Asylum Hill neighborhood of
Hartford, Connecticut Hartford is the capital city of the U.S. state of Connecticut. It was the seat of Hartford County until Connecticut disbanded county government in 1960. It is the core city in the Greater Hartford metropolitan area. Census estimates since the ...
, was built in 1947 by Paramount Diners and assembled on site in 1948, after the diner was shipped as three prefabricated stainless steel sections that were assembled on site. The diner was added to the National Register of Historic Places in 2021.Registration Form" Aetna Diner
National Register of Historic Places. Accessed January 29, 2024. "The Aetna Diner is a prefabricated, stainless-steel diner located on its original site at the corner of Farmington Avenue and Laurel Street in the Asylum Hill neighborhood of Hartford, Connecticut. Paramount Dining Cars, Inc. manufactured this custom diner in their Haledon, New Jersey factory in 1947. Paramount utilized their patented prefabrication technique to manufacture the diner in three longitudinal sections known as cells, which were individually transported to Hartford in 1948."


References

{{Reflist Companies based in Passaic County, New Jersey Haledon, New Jersey