Parachute is a

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

for a range of coconut-based oil manufactured by

Marico Marico Limited is an Indian multinational consumer goods company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Af ...

History

Parachute is the flagship brand of

. Before the 1992

economic liberalisation in India The economic liberalisation in India refers to the opening of the country's economy to the world with the goal of making the economy more market and service-oriented, thus expanding the role of private and foreign investment. Indian economi ...

, the government classified

vegetable oils Vegetable oils, or vegetable fats, are oils extracted from seeds or from other parts of fruits. Like animal fats, vegetable fats are ''mixtures'' of triglycerides. Soybean oil, grape seed oil, and cocoa butter are examples of seed oils, or f ...

as an essential commodity. In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in

Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...

. Parachute's market share rose to 70% within ten years.

Products

Marico makes two kinds of coconut oil, Parachute edible grade hair oil, and Parachute Advanced Hair oil. Parachute edible oil contains 100% coconut oil, whereas Advanced hair oil contains coconut oil along with fragrance and Vitamin E.

References

External links

Official Parachute website Official Parachute Gold website
*{{cite web, title=How did Parachute become one of India’s favourite hair oil brands? Ask the rats, url=https://qz.com/1117024/how-did-parachute-become-one-of-indias-favourite-hair-oil-brands-ask-the-rats/, website=Quartz, date=2017-11-01, author=Sonu Bhasin Cosmetics brands Indian brands