book
A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arr ...
is one with a thick paper or
paperboard
Paperboard is a thick paper-based material. While there is no rigid differentiation between paper and paperboard, paperboard is generally thicker (usually over 0.30 mm, 0.012 in, or 12 Inch#equivalences, points) than paper and has certain ...
cover, and often held together with
glue
Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation.
The use of adhesives offers certain advant ...
hardcover
A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as case-bound) book is one bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other cloth, heavy paper, or occa ...
(hardback) books are bound with cardboard covered with cloth, leather, paper, or plastic.
Inexpensive books bound in paper have existed since at least the 19th century in such forms as
pamphlet
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a ''leaflet'' or it may consist of a ...
dime novel
The dime novel is a form of late 19th-century and early 20th-century U.S. popular fiction issued in series of inexpensive paperbound editions. The term ''dime novel'' has been used as a catchall term for several different but related forms, r ...
s, and
airport novel
The airport novel represents a literary genre that is defined not so much by its plot or cast of stock characters, as by the social function it serves. Designed to meet the demands of a very specific market, airport novels are superficially engag ...
s. Modern paperbacks can be differentiated from one another by size. In the United States, there are "mass-market paperbacks" and larger, more durable "trade paperbacks". In the United Kingdom, there are A-format, B-format, and the largest C-format sizes.
Paperback editions of books are issued when a publisher decides to release a book in a low-cost format. Lower-quality paper, glued (rather than stapled or sewn) bindings, and the lack of a hard cover may contribute to the lower cost of paperbacks. Paperback can be the preferred medium when a book is not expected to be a major seller and where the publisher wishes to release a book without a large investment. Examples include many novels and newer editions or reprintings of older books.
Because paperbacks tend to have smaller
profit margin
Profit margin is a measure of profitability. It is calculated by finding the profit as a percentage of the revenue.
\text = =
There are 3 types of profit margins: gross profit margin, operating profit margin and net profit margin.
* Gross Prof ...
s, many publishers try to balance the profit to be made by selling fewer hardcovers against the potential profit to be made by selling more paperbacks with a smaller profit per unit. First editions of many modern books, especially
genre fiction
Genre fiction, also known as popular fiction, is a term used in the book-trade for fictional works written with the intent of fitting into a specific literary genre, in order to appeal to readers and fans already familiar with that genre.
A num ...
, are issued in paperback. Best-selling books, on the other hand, may maintain sales in hardcover for an extended period to reap the greater profits that the hardcovers provide.
History
The early 19th century saw numerous improvements in the printing, publishing and book-distribution processes, with the introduction of steam-powered printing presses, pulp mills, automatic type setting, and a network of railways. These innovations enabled the likes of
Simms and McIntyre
Simms and McIntyre (commonly referred to as "Simms & McIntyre" and sometimes as "Simms & M'Intyre")Routledge & Sons (founded in 1836) and Ward & Lock (founded in 1854) to mass-produce cheap uniform yellowback or paperback editions of existing works, and distribute and sell them across the
British Isles
The British Isles are a group of islands in the North Atlantic Ocean off the north-western coast of continental Europe, consisting of the islands of Great Britain, Ireland, the Isle of Man, the Inner and Outer Hebrides, the Northern Isles, ...
, principally via the ubiquitous W. H. Smith & Sons newsagent found at most urban British railway stations. These paper bound volumes were offered for sale at a fraction of the historical cost of a book, and were of a smaller format, , aimed at the railway traveller. The Routledge's Railway Library series of paperbacks remained in print until 1898, and offered the traveling public 1,277 unique titles.
The German-language market also supported examples of cheap paper-bound books:
Bernhard
Tauchnitz
Tauchnitz was the name of a family of German printers and publishers. They published English language literature for distribution on the European continent outside Great Britain, including initial serial publications of novels by Charles Dickens. ...
started the Collection of British and American Authors in 1841. These inexpensive, paperbound editions, a direct precursor to mass-market paperbacks, eventually ran to over 5,000 volumes.
Reclam
Reclam Verlag is a German publishing house, established in Leipzig in 1828 by Anton Philipp Reclam (1807–1896).Albatross Books
Albatross Books was a German publishing house based in Hamburg that produced the first modern mass-market paperback books.
Albatross was founded in 1932 by John Holroyd-Reece, Max Christian Wegner and Kurt Enoch. The name was chosen because ' ...
revised the 20th-century mass-market paperback format in 1931, but the approach of
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
cut the experiment short. It proved an immediate financial success in the United Kingdom in 1935 when
Penguin Books
Penguin Books is a British publishing, publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers The Bodley Head, only becoming a separate company the following year.Allen Lane
Sir Allen Lane (born Allen Lane Williams; 21 September 1902 – 7 July 1970) was a British publisher who together with his brothers Richard and John Lane founded Penguin Books in 1935, bringing high-quality paperback fiction and non-fictio ...
invested his own financial capital to launch the Penguin Books imprint in 1935, initiating the paperback revolution in the English-language book market by releasing ten reprint titles. The first released book on Penguin's 1935 list was
André Maurois
André Maurois (; born Émile Salomon Wilhelm Herzog; 26 July 1885 – 9 October 1967) was a French author.
Biography
Maurois was born on 26 July 1885 in Elbeuf and educated at the Lycée Pierre Corneille in Rouen, both in Normandy. A member of ...
' ''Ariel''.
Lane intended to produce inexpensive books. He purchased paperback rights from publishers, ordered large print runs (such as 20,000 copies—large for the time) to keep
unit price
A product's average price is the result of dividing the product's total sales revenue by the total units sold. When one product is sold in variants, such as bottle sizes, managers must define "comparable" units. Average prices can be calculated b ...
s low, and looked to non-traditional book-selling retail locations. Booksellers were initially reluctant to buy his books, but when Woolworths placed a large order, the books sold extremely well. After that initial success, booksellers showed more willingness to stock paperbacks, and the name "Penguin" became closely associated with the word "paperback".
In 1939, Robert de Graaf issued a similar line in the United States, partnering with
Simon & Schuster
Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...
to create the
Pocket Books
Pocket Books is a division of Simon & Schuster that primarily publishes paperback books.
History
Pocket Books produced the first mass-market, pocket-sized paperback books in the United States in early 1939 and revolutionized the publishing in ...
label. The term "pocket book" became synonymous with paperback in English-speaking North America. In French, the term ''livre de poche'' was used and is still in use today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced many runs. His practices contrasted with those of Lane by his adoption of illustrated covers aimed at the North American market. To reach an even broader market than Lane, he used distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences.
Because of its number-one position in what became a very long list of pocket editions, James Hilton's ''
Lost Horizon
''Lost Horizon'' is a 1933 novel by English writer James Hilton. The book was turned into a film, also called ''Lost Horizon'', in 1937 by director Frank Capra. It is best remembered as the origin of Shangri-La, a fictional utopian lamaser ...
'' is often cited as the first American paperback book. However, the first mass-market, pocket-sized, paperback book printed in the U.S. was an edition of
Pearl Buck
Pearl Sydenstricker Buck (June 26, 1892 – March 6, 1973) was an American writer and novelist. She is best known for ''The Good Earth'' a bestselling novel in the United States in 1931 and 1932 and won the Pulitzer Prize in 1932. In 1938, Buck ...
's ''
The Good Earth
''The Good Earth'' is a historical fiction novel by Pearl S. Buck published in 1931 that dramatizes family life in a Chinese village in the early 20th century. It is the first book in her ''House of Earth'' trilogy, continued in ''Sons'' (1932) ...
'', produced by Pocket Books as a proof-of-concept in late 1938, and sold in New York City. In World War II, the U.S. military distributed some 122 million "
Armed Services Editions
Armed Services Editions (ASEs) were small paperback books of fiction and nonfiction that were distributed in the American military during World War II. From 1943 to 1947, some 122 million copies of more than 1,300 ASE titles were distributed to s ...
" paperback novels to the troops, which helped popularize the format after the war.
Through the circulation of the paperback in kiosks and bookstores, scientific and intellectual knowledge was able to reach the masses. This occurred at the same time that the masses were starting to attend university, leading to the student revolts of 1968 prompting open access to knowledge. The paperback book meant that more people were able to openly and easily access knowledge and this led to people wanting more and more of it. This accessibility posed a threat to the wealthy by imposing that it would be turned upside down, as the masses were now able to access almost all of the knowledge the wealthy previously had access to. Treating the paperback as any other book drastically weakened the distinction between high and low culture. The paperback revolution essentially broke this relationship by redefining it through access to knowledge.
Paperback originals
In the United States, many companies entered the paperback publishing field in the years after Pocket Books' inception, including
Ace
An ace is a playing card, die or domino with a single pip. In the standard French deck, an ace has a single suit symbol (a heart, diamond, spade, or club) located in the middle of the card, sometimes large and decorated, especially in the c ...
,
Dell
Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies.
Dell sells personal computers (PCs), servers, data ...
, Bantam, Avon and dozens of other smaller publishers. At first, paperbacks consisted entirely of reprints, but in 1950,
Fawcett Publications
Fawcett Publications was an American publishing company founded in 1919 in Robbinsdale, Minnesota by Wilford Hamilton "Captain Billy" Fawcett (1885–1940).
It kicked off with the publication of the bawdy humor magazine ''Captain Billy's Whiz B ...
'
Gold Medal Books
Gold Medal Books, launched by Fawcett Publications in 1950, was an American book publisher known for introducing paperback originals, a publishing innovation at the time. Fawcett was also an independent newsstand distributor, and in 1949 the c ...
began publishing original works in paperback.
Fawcett was also an independent newsstand distributor, and in 1945, the company negotiated a contract with
New American Library
The New American Library (also known as NAL) is an American publisher based in New York, founded in 1948. Its initial focus was affordable paperback reprints of classics and scholarly works as well as popular and pulp fiction, but it now publishe ...
to distribute their Mentor and Signet titles. That contract prohibited Fawcett from becoming a competitor by publishing their own paperback reprints. Roscoe Kent Fawcett wanted to establish a line of Fawcett paperbacks, and he felt original works would not be a violation of the contract. To challenge the contract, Fawcett published two anthologies—''The Best of
True
True most commonly refers to truth, the state of being in congruence with fact or reality.
True may also refer to:
Places
* True, West Virginia, an unincorporated community in the United States
* True, Wisconsin, a town in the United States
* Tr ...
Magazine'' and ''What Today's Woman Should Know About Marriage and Sex''—reprinting material from Fawcett magazines not previously published in books. When these books were successfully published, he announced Gold Medal Books, a line of paperback originals. Sales soared, prompting Gold Medal editorial director Ralph Daigh to comment, "In the past six months we have produced 9,020,645 books, and people seem to like them very well." However, hardcover publishers resented Roscoe Fawcett's innovation, as evidenced by Doubleday's LeBaron R. Barker, who claimed that paperback originals could "undermine the whole structure of publishing."
Genre categories began to emerge, and mass-market book covers reflected those categories. Mass-market paperbacks influenced slick and
pulp magazines
Pulp magazines (also referred to as "the pulps") were inexpensive fiction magazines that were published from 1896 to the late 1950s. The term "pulp" derives from the cheap wood pulp paper on which the magazines were printed. In contrast, magazine ...
. The market for cheap magazines diminished when buyers began to buy cheap books instead. Authors also found themselves abandoning magazines and writing for the paperback market. The leading paperback publishers often hired experienced pulp magazine cover artists, including
Rudolph Belarski
Rudolph Belarski (May 27, 1900 – December 24, 1983) was an American graphic artist known for his cover art depicting aerial combat for magazines such as ''Wings'', '' Dare Devil Aces'', and ''War Birds''. He also drew science fiction covers for ...
and
Earle K. Bergey
Earle K. Bergey (August 26, 1901 – September 30, 1952) was an American artist and illustrator who painted cover art for thousands of pulp fiction magazines and paperback books. One of the most prolific pulp fiction artists of the 20th century ...
, who helped create the look and feel of paperbacks and set an appealing visual standard that continues to this day. Scores of well-known authors were published in paperback, including
Arthur Miller
Arthur Asher Miller (October 17, 1915 – February 10, 2005) was an American playwright, essayist and screenwriter in the 20th-century American theater. Among his most popular plays are '' All My Sons'' (1947), ''Death of a Salesman'' ( ...
and
John Steinbeck
John Ernst Steinbeck Jr. (; February 27, 1902 – December 20, 1968) was an American writer and the 1962 Nobel Prize in Literature winner "for his realistic and imaginative writings, combining as they do sympathetic humor and keen social ...
.
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
brought both new technology and a wide readership of men and women now in the military or employed as shift workers; paperbacks were cheap, readily available, and easily carried. Furthermore, people found that restrictions on travel gave them time to read more paperbacks.
Four-color printing
The CMYK color model (also known as process color, or four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation ''CMYK'' refers ...
and
lamination
Lamination is the technique/process of manufacturing a material in multiple layers, so that the composite material achieves improved strength, stability, sound insulation, appearance, or other properties from the use of the differing materials ...
developed for military maps made the paperback cover eye catching and kept ink from running as people handled the book. A revolving metal rack, designed to display a wide variety of paperbacks in a small space, found its way into
drugstore
A pharmacy (also called "drugstore" in American English or "community pharmacy" or "chemist" in Commonwealth English, or rarely, apothecary) is a retail shop which provides pharmaceutical drugs, among other products. At the pharmacy, a pharmacis ...
s,
dimestore
A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, automotive parts, dry goods, toys, hardware, home furnishings, and a selection of groceries. It us ...
s, and markets. Soldiers received millions of paperback books in
Armed Services Editions
Armed Services Editions (ASEs) were small paperback books of fiction and nonfiction that were distributed in the American military during World War II. From 1943 to 1947, some 122 million copies of more than 1,300 ASE titles were distributed to s ...
.
U.S. paperbacks quickly entered the Canadian market. Canadian mass-market paperback initiatives in the 1940s included White Circle Books, a subsidiary of Collins (UK.); it was fairly successful but was soon outstripped by the success of
Harlequin
Harlequin (; it, Arlecchino ; lmo, Arlechin, Bergamasque dialect, Bergamasque pronunciation ) is the best-known of the ''zanni'' or comic servant characters from the Italian language, Italian ''commedia dell'arte'', associated with the city o ...
which began in 1949 and, after a few years of publishing undistinguished novels, focused on the romance genre and became one of the world's largest publishers.
McClelland and Stewart
McClelland & Stewart Limited is a Canadian publishing company. It is owned by Random House of Canada, Penguin Random House of Canada, a branch of Penguin Random House, the international book publishing division of German media giant Bertelsmann.
...
entered the Canadian mass-market book trade in the early 1960s, with its "Canadian best seller library" series, at a time when Canadian literary culture was beginning to be popularized, and a call for a Canadian author identity was discussed by the Canadian people.
Types
Mass-market
The mass-market paperback is a small, usually non-illustrated, inexpensive
bookbinding
Bookbinding is the process of physically assembling a book of codex format from an ordered stack of ''signatures'', sheets of paper folded together into sections that are bound, along one edge, with a thick needle and strong thread. Cheaper, b ...
format. This includes the A-format books of , in the United Kingdom, and the "pocketbook" format books of a similar size, in the United States. Mass-Market paperbacks usually are printed on relatively low-quality paper, often acidic. They are commonly released after the
hardback
A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as case-bound) book is one bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other cloth, heavy paper, or occas ...
edition and often sold not only at bookstores, but also where books are not the main business, such as at
airport
An airport is an aerodrome with extended facilities, mostly for commercial air transport. Airports usually consists of a landing area, which comprises an aerially accessible open space including at least one operationally active surface ...
s,
drugstore
A pharmacy (also called "drugstore" in American English or "community pharmacy" or "chemist" in Commonwealth English, or rarely, apothecary) is a retail shop which provides pharmaceutical drugs, among other products. At the pharmacy, a pharmacis ...
s, and supermarkets.
In 1982,
romance novel
A romance novel or romantic novel generally refers to a type of genre fiction novel which places its primary focus on the relationship and romantic love between two people, and usually has an "emotionally satisfying and optimistic ending." Pre ...
s accounted for at least 25% of all paperback sales. In 2013, 51% of paperback sales were romance. Many titles, especially in genre fiction, have their
first edition
The bibliographical definition of an edition includes all copies of a book printed from substantially the same setting of type, including all minor typographical variants.
First edition
According to the definition of ''edition'' above, a b ...
s in paperback and are never published in hardcover; this is particularly true of first novels by new authors.
The mass-market paperbacks sold in airport newsstands have given rise to the vaguely defined literary genre of the "
airport novel
The airport novel represents a literary genre that is defined not so much by its plot or cast of stock characters, as by the social function it serves. Designed to meet the demands of a very specific market, airport novels are superficially engag ...
", bought by travelers to read while they sit and wait. Mass-market paperbacks also have offered collections of comic strips and magazine cartoon series, such as
Ernie Bushmiller
Ernest Paul Bushmiller Jr. (August 23, 1905 – August 15, 1982) was an American cartoonist, best known for creating the daily comic strip ''Nancy (comic strip), Nancy'', which premiered in 1938 and features the title character who has remained ...
Chon Day
Chauncey Addison Day, better known as Chon Day, (April 6, 1907 – Jan 1, 2000) was an American cartoonist whose cartoons appeared in ''The New Yorker'' and other magazines.
Born in Chatham, New Jersey, Day attended Lehigh University in 1926, whe ...
's ''
Brother Sebastian Brother Sebastian was an American pantomime gag cartoon series, created by Chon Day. It ran from 1954 until 1971 in '' Look''. The cartoons center on a spectacled Roman Catholic monk. All cartoons are one-panel and although occasionally signs are u ...
''.
B-format
The term B-format indicates a medium-sized paperback of . This size has been used to distinguish
literary novel
A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. The present English word for a long work of prose fiction derives from the for "new", "news", or "short story of something new", itself ...
s from
genre fiction
Genre fiction, also known as popular fiction, is a term used in the book-trade for fictional works written with the intent of fitting into a specific literary genre, in order to appeal to readers and fans already familiar with that genre.
A num ...
. In the U.S., books of this size are thought of as smaller trade paperbacks (see below).
Trade
A trade paperback (also called ''trade paper edition'' and ''trade'') is a higher-quality paperback book. If it is a softcover edition of a previous hardcover edition and is published by the same house as the hardcover, the text pages are normally identical with those of the hardcover edition, and the book is almost the same size as the hardcover edition. The pagination is the same, so that references to the text will be unchanged: this is particularly important for reviewers and scholars. The only difference is the soft binding; the paper is usually of higher quality than that of a mass-market paperback, often being
acid-free paper
Acid-free paper is paper that, if infused in water, yields a neutral or basic (chemistry), basic pH (7 or slightly greater). It can be made from any cellulose fiber as long as the active acid pulp is eliminated during processing. It is also lign ...
.
In the United States, the term ''trade paperback'' also encompasses the medium-sized paperbacks described as B-format, above. British trade paperbacks are .
Trade comics
Trade paperbacks are often used to reprint several issues of a
comic
a Media (communication), medium used to express ideas with images, often combined with text or other visual information. It typically the form of a sequence of Panel (comics), panels of images. Textual devices such as speech balloons, Glo ...
series in one volume, usually an important storyline or the entire series, and the name ''trade paperback'' has become synonymous with a collection of reprinted material.
Graphic novel
A graphic novel is a long-form, fictional work of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and anthologized work, though this practice is highly contested by comic scholars and industry ...
s may also be printed in trade paperback form. Publishers sometimes release popular collections first in a hardback form, followed by a trade paperback months later. Examples include
Marvel Comics
Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
DC Comics
DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery.
DC Comics is one of the largest and oldest American comic book companies, with thei ...
' ''
Watchmen
''Watchmen'' is an American comic book Limited series (comics), maxiseries by the British creative team of writer Alan Moore, artist Dave Gibbons and colorist John Higgins (comics), John Higgins. It was published monthly by DC Comics in 1986 a ...
''.
Japanese
manga
Manga (Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is u ...
, when they are collected into volumes, are published in the ''
tankōbon
is the Japanese
Japanese may refer to:
* Something from or related to Japan, an island country in East Asia
* Japanese language, spoken mainly in Japan
* Japanese people, the ethnic group that identifies with Japan through ancestry or cultur ...
'' format, approximately the size of a trade-sized book. The most common sizes are Japanese B6 (128 × 182 mm) and ISO A5 (148 × 210 mm).
Major publishers
See also
*
Book size
The size of a book is generally measured by the height against the width of a leaf, or sometimes the height and width of its cover. A series of terms is commonly used by libraries and publishers for the general sizes of modern books, ranging from ...
*
Bunkobon
In Japan, are small-format paperback books, designed to be affordable and space saving.
The great majority of ''bunkobon'' are A6 (105×148mm or 4.1"×5.8") in size. They are sometimes illustrated and like other Japanese paperbacks usually ...
*
George Kelley Paperback and Pulp Fiction Collection
The George Kelley Paperback and Pulp Fiction Collection is a collection of over 25,000 pulp magazine and fiction works that is housed in the ''Special Collections'' unit, in the University at Buffalo Libraries at the State University of New York a ...
*
Hardcover
A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as case-bound) book is one bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other cloth, heavy paper, or occa ...
References
Further reading
* Canja, Jeff (2002). ''Collectible Paperback Books, Second Edition'', East Lansing, MI: Glenmoor Publishing. .
* Davis, Kenneth C. ''Two-Bit Culture: The Paperbacking of America'' (Macmillan, 1984).
* Hancer, Kevin (1990). ''Hancer's Price Guide to Paperback Books, Third Edition'', Radnor, Pennsylvania: Wallace-Homestead Book Company. .
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...