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Panama Blue is rainforest
spring water A spring is a point of exit at which groundwater from an aquifer flows out on top of Earth's crust (pedosphere) and becomes surface water. It is a component of the hydrosphere. Springs have long been important for humans as a source of fresh w ...
and a product of Panama Springs S.A. Panama Blue is a brand of luxury rainforest spring water. Panama Blue is the number one premium bottled water brand of
Panama Panama ( , ; es, link=no, Panamá ), officially the Republic of Panama ( es, República de Panamá), is a transcontinental country spanning the southern part of North America and the northern part of South America. It is bordered by Cos ...
. The brand ambassadors are boxer
Roberto Durán Roberto Durán Samaniego (born June 16, 1951) is a Panamanian former professional boxer who competed from 1968 to 2001. He held world championships in four weight classes: lightweight, welterweight, light middleweight and middleweight, as wel ...
and
Carolina Dementiev Carolina Dementiev Justavino (born 1 February 1989) is a Russian-Panamanian model, tv host, ironman and beauty pageant titleholder who winner of the Miss Panama 2008 pageant. She also represented Panama in the 57th Miss Universe 2008, held at the ...
, a Panamanian model and triathlete.


Location of the springs

Panama Blue is bottled at the source in the mountains of Cerro Azul, surrounded by the
Chagres National Park The Chagres National Park is a nature park and protected area created in 1986 located between the Province of Panama and Colon, in the Eastern sector of the Panama Canal with a total surface area of . The park contains tropical rain forests a ...
in the Panamanian
rainforest Rainforests are characterized by a closed and continuous tree canopy, moisture-dependent vegetation, the presence of epiphytes and lianas and the absence of wildfire. Rainforest can be classified as tropical rainforest or temperate rainfores ...
. The spring is located about 800m above sea level. Because of the
soil Soil, also commonly referred to as earth or dirt, is a mixture of organic matter, minerals, gases, liquids, and organisms that together support life. Some scientific definitions distinguish ''dirt'' from ''soil'' by restricting the former te ...
, the
volcanic rocks Volcanic rock (often shortened to volcanics in scientific contexts) is a Rock (geology), rock formed from lava erupted from a volcano. In other words, it differs from other igneous rock by being of Volcano, volcanic origin. Like all rock types, ...
and the
ecosystem An ecosystem (or ecological system) consists of all the organisms and the physical environment with which they interact. These biotic and abiotic components are linked together through nutrient cycles and energy flows. Energy enters the syste ...
people say that Panama Blue is one of the purest waters in the world.


Rainfall in Panama

The annual precipitation in the mountains of Panama can reach up to 3000mm. This rain gets collected in a natural
aquifer An aquifer is an underground layer of water-bearing, permeable rock, rock fractures, or unconsolidated materials (gravel, sand, or silt). Groundwater from aquifers can be extracted using a water well. Aquifers vary greatly in their characterist ...
. There the water gathers minerals.


Water quality

The bottling plant uses a
clean room A cleanroom or clean room is an engineered space, which maintains a very low concentration of airborne particulates. It is well isolated, well-controlled from contamination, and actively cleansed. Such rooms are commonly needed for scientif ...
system. This system protects the water from air. According to the company, Panama Blue has its first contact with air whenever the bottle gets opened its first time by the customer. The company says that Panama Blue is 100% natural, it contains no chemical or pharmaceutical residues. The website of the company proclaims that the water is regularly tested in Germany. The bottling plant of Panama Springs S.A. is the only plant in
Panama Panama ( , ; es, link=no, Panamá ), officially the Republic of Panama ( es, República de Panamá), is a transcontinental country spanning the southern part of North America and the northern part of South America. It is bordered by Cos ...
and
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
certified with both
ISO 14001 ISO 14000 is a family of standards related to environmental management that exists to help organizations (a) minimize how their operations (processes, etc.) negatively affect the environment (i.e. cause adverse changes to air, water, or land); (b ...
and
ISO 9001 The ISO 9000 family is a set of five quality management systems (QMS) standards that help organizations ensure they meet customer and other stakeholder needs within statutory and regulatory requirements related to a product or service. ISO 90 ...
.


Bottle design

Panama Blue won a gold medal at the ''2008 Water Innovation Awards'' in
Wiesbaden Wiesbaden () is a city in central western Germany and the capital of the state of Hesse. , it had 290,955 inhabitants, plus approximately 21,000 United States citizens (mostly associated with the United States Army). The Wiesbaden urban area ...
, Germany, for its bottle design. The Flower shown on the bottle is called ''Pico de Loro'' and is a common flower within the area of the source of Panama Blue. The word
Panama Panama ( , ; es, link=no, Panamá ), officially the Republic of Panama ( es, República de Panamá), is a transcontinental country spanning the southern part of North America and the northern part of South America. It is bordered by Cos ...
in the logo refers to the water's origin. The word ''Blue'' refers to the Cerro Azul area, which means ''Blue Hills''.


Myth

Today's
Chagres National Park The Chagres National Park is a nature park and protected area created in 1986 located between the Province of Panama and Colon, in the Eastern sector of the Panama Canal with a total surface area of . The park contains tropical rain forests a ...
covers the Camino Real, the primitive road the Spanish conquerors used to transport gold from Panama City to the Caribbean harbor city of Portobelo. For marketing reasons the company uses the myth of
Christopher Columbus Christopher Columbus * lij, Cristoffa C(or)ombo * es, link=no, Cristóbal Colón * pt, Cristóvão Colombo * ca, Cristòfor (or ) * la, Christophorus Columbus. (; born between 25 August and 31 October 1451, died 20 May 1506) was a ...
exploring the Panama Blue springs.


Company


Owner

According to official records Panama Springs S.A. is owned by
Ulrich Schwark Ulrich (), is a German given name, derived from Old High German ''Uodalrich'', ''Odalric''. It is composed of the elements '' uodal-'' meaning "(noble) heritage" and ''-rich'' meaning "rich, powerful". Attested from the 8th century as the name of Al ...
a former commercial banker. He is the biggest German employer in Panama. Panama Springs S.A. is a subsidiary of the
Two Oceans Group 2 (two) is a number, numeral and digit. It is the natural number following 1 and preceding 3. It is the smallest and only even prime number. Because it forms the basis of a duality, it has religious and spiritual significance in many culture ...
.


Overseas

Panama Springs S.A. was the first water brand of Panama exporting to the United States. Today Panama Blue is only sold in Panama. To reach a higher publicity overseas, Panama Springs S.A. sponsored the International Tourism Fair (ITB) at the famous
Hotel Adlon The Hotel Adlon Kempinski Berlin is a luxury hotel in Berlin, Germany. It is on Unter den Linden, the main boulevard in the central Mitte district, at the corner with Pariser Platz, directly opposite the Brandenburg Gate. The original Hotel Adlon ...
Kempinski Berlin in 2014.


Future

According to the company, Panama Springs S.A. is now in its tenth year of existence and in the process of expansion into foreign markets. Also the company is in the process of building a bigger bottling plant.


References


External links

*{{Official website, http://www.panamabluewater.com/ Bottled water brands