Pams (previously Pam's) is a

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...

, owned by

Foodstuffs Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ing ...

, which also owns the

New World The term ''New World'' is often used to mean the majority of Earth's Western Hemisphere, specifically the Americas."America." ''The Oxford Companion to the English Language'' (). McArthur, Tom, ed., 1992. New York: Oxford University Press, p. 3 ...

Pak'n Save PAK'nSAVE (stylised PAK'nSAVE, originally PAK 'N SAVE) is a New Zealand discount food warehouse chain owned by the Foodstuffs cooperative. It is one of the three main supermarket chains, alongside Countdown and New World. There are 56 store ...

and

Four Square Four square is a team sport played among two teams with two players each on a square court divided into four quadrants: A, B, C, and D (usually numbers 3, 4, 2, and 1, respectively, depending on the court.) The square that a player gets to befo ...

supermarket chains. Pams sources and brands a wide range of supermarket goods as a

house brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

History

Pams was launched through Four Square in 1937. Its first goods were baking powder and custard powder. It was originally going to be named "Pep" or "Presto", but both names were rejected. The name "Pep" was rejected as it was already taken by

Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaste ...

. In 2000,

celebrity chef A celebrity chef is a kitchen chef who has become a celebrity. Today, chefs often become celebrities by presenting cookery advice and demonstrations, usually through the media of television and radio, or in printed publications. While television ...

Jamie Oliver James Trevor Oliver MBE OSI (born 27 May 1975) is an English chef, restaurateur and cookbook author. He is known for his casual approach to cuisine, which has led him to front numerous television shows and open many restaurants. Oliver reache ...

signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show ''

Oliver's Twist ''Olivers Twist'' is a 2002 television series featuring chef Jamie Oliver. The name of the program is a play on the title of Charles Dickens' novel ''Oliver Twist''. Following the popularity of his first TV series, ''The Naked Chef'', Oliver be ...

''. In 2017, Foodstuffs silently released a new brand called "Pams Finest".

References

External links

Official website
Food and drink companies of New Zealand Food and drink companies established in 1937 Store brands New Zealand brands New Zealand companies established in 1937 {{food-company-stub