Palazzo Carminati ("Carminati Palace") is the palace facing the

Milan Cathedral Milan Cathedral ( it, Duomo di Milano ; lmo, Domm de Milan ), or Metropolitan Cathedral-Basilica of the Nativity of Saint Mary ( it, Basilica cattedrale metropolitana di Santa Maria Nascente, links=no), is the cathedral church of Milan, Lombard ...

(i.e., the "Duomo") on the West side of Piazza del Duomo, the central plaza of

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

. The palace is named after a famous Cafè, the Carminati. It was built in the late 1860s as private home of a well known Milanese silver manufacturer, Giacomo Cesati. Milano piazza Duomo manifestazione

In the twentieth century, the palace became a landmark of Milan (and a symbol of the city's economic growth) because of the large neon advertising signs that were affixed to its façade, with an overall visual effect that has been compared to that of

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and

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's Piccadilly Circus.Bertelli: riaccendete le insegne di Palazzo Carminati
/ref> Advertising signs first appeared on the façade of the palace in the 1920s, but they were especially rich and colorful in the 1960s and 1970s. Besides being known to the Milanese, the façade of the palace became familiar to everyone in Italy through a number of appearances in films and television, including a spot for the

Cynar Cynar () is an Italian bitter apéritif of the amaro variety. It is made from 13 herbs and plants, predominant among which is the artichoke (''Cynara scolymus''), from which the drink derives its name. Cynar is dark brown, has a bittersweet fl ...

liquor. The signs were eventually removed by Milan's major

Gabriele Albertini Gabriele Albertini (born 6 July 1950 in Milan) is an Italian politician. Biography In 1974 he Graduated in Law from the University of Milan. He was the Manager of ''Albertini Cesare Spa'', a company working in the aluminium pressure die casting ...

in 1999, as a consequence of a campaign aimed at promoting the plaza's "dignity", although this decision has since been frequently criticized.Piazza Duomo: tornino i neon di Palazzo Carminati
/ref>

Footnotes

{{Milan landmarks Carminati Tourist attractions in Milan