Pakistan Institute of Fashion and Design, also referred as PIFD, is a
public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkei ...
design institution primarily located in
Lahore
Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest city. ...
,
Punjab
Punjab (; Punjabi: پنجاب ; ਪੰਜਾਬ ; ; also romanised as ''Panjāb'' or ''Panj-Āb'') is a geopolitical, cultural, and historical region in South Asia, specifically in the northern part of the Indian subcontinent, comprising ...
,
Pakistan
Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...
. It was established in 1994 as the Pakistan School of Fashion Design (PSF) by the
Trade Development Authority of Pakistan
The Trade Development Authority of Pakistan (TDAP) ( ur, ), is a department within the Ministry of Commerce and Textile Industry of the Government of Pakistan. It facilitates and promotes international trade of Pakistan.
Background
The depar ...
, a department within the
Ministry of Federal Education and Professional Training
The Ministry of Federal Education and Professional Training ( ur, ) is a federal ministry of the Government of Pakistan. The ministry's political head is known as thMinister for Education (Pakistan) , Minister of Pakistanand the ministry's ...
. The close collaboration between the
textile industry
The textile industry is primarily concerned with the design, production and distribution of yarn, cloth and clothing. The raw material may be natural, or synthetic using products of the chemical industry.
Industry process
Cotton manufacturi ...
, Erasmus+, Commonwealth Association, business and arts communities is intended to foster multi-disciplinary education and research.
The Pakistan government, in May 2011, set out to grant the institute a degree-awarding charter enabling to provide degrees recognized by the
Higher Education Commission of Pakistan
The Higher Education Commission (colloquially known as HEC) is a statutory body formed by the Government of Pakistan which was established in 2002 under the Chairmanship of Atta-ur-Rahman. Its main functions are funding, overseeing, regulating ...
.
The institute seeks to produce graduates who are able to combine design capability with manufacturing dexterity to create products that are innovative and aesthetically beautiful. PIFD trains students with the necessary management and marketing tools in order to promote these products in markets around the world. PIFD endeavors to create a new generation of designers, entrepreneurs, and highly skilled youth to cope with the demand of the new millennium through its full-time bachelor's and master's degree programs. It has consistently been ranked among the best educational institutions in Pakistan for art and design education.
The institute has 1000+ students, making it Pakistan's only design institute. PIFD is a member of the
Cumulus Association, a global network of universities and colleges teaching art, design, and media.
History
With the growth of Pakistani textiles, there was a shortage of trained professionals to develop the industry. In 1994 the
Trade Development Authority of Pakistan
The Trade Development Authority of Pakistan (TDAP) ( ur, ), is a department within the Ministry of Commerce and Textile Industry of the Government of Pakistan. It facilitates and promotes international trade of Pakistan.
Background
The depar ...
(formerly EPB) with guidance from the government of Pakistan came together with Olivier Lapidus to establish the Pakistan School of Fashion Design in rented premises at Sunder Das Road, Lahore. The Pakistan School of Fashion and Design was named "Pakistan Institute of Fashion and Design" and incorporated under Section 42 of Companies Ordinance 1984, in 2008 under the sponsorship o
Ministry of Commerce the government of Pakistan. The
No Objection Certificate
No Objection Certificate, popularly abbreviated as NOC, is a type of legal certificate issued by any agency, organisation, institute or, in certain cases, an individual. It does not object to the covenants of the certificate. The certification is ...
was issued from the
Higher Education Commission (Pakistan)
The Higher Education Commission (colloquially known as HEC) is a statutory body formed by the Government of Pakistan which was established in 2002 under the Chairmanship of Atta-ur-Rahman. Its main functions are funding, overseeing, regulatin ...
(HEC) for degree-awarding status in 2007.
The institute was granted the 'charter for degree-awarding status' by the National Assembly in November 2010. This is a significant milestone in the endeavor to acquire Charter status which will enable the Institute to provide an
HEC recognised degree.
Schools
The institute comprises a four-year B. Des/BS. degree programme, divided into four schools:
* Faculty/School of Fashion Design
* Faculty/School of Fashion Marketing and Promotions
* Faculty/School of Textile Design
* Faculty/School of Accessories and Products
** Department of Gems and Jewellery
** Department of Furniture Design and Manufacturing
** Department of Leather Accessories and Footwear
** Department of Ceramics and Glassware
Programme
The Foundation Year programme is a base for students before opting to pursue their major in any of the four schools (six disciplines). Students go abroad on exchange programmes and attend training and workshops in Paris; in Borås, Sweden; and at the Asian Institute of Gemological Sciences in Thailand.
The faculty portfolio consists of teachers, trained at
L’Ecole Superieur Chamber Syndical de la Couture, Paris, and at affiliated schools.
Students from Punjab, Sindh, Khyber Pakhtoonkhwa, Balochistan, Azad Jammu and Kashmir, FATA and Gilgit Baltistan, and from outside of Pakistan are enrolled at PIFD. Financial assistance is available: Rs. 3.8 million were given to 91 students in 2008–2009, and in 2009–2010, Rs. 8 million in financial aid was given to 161 students.
Affiliations
The institute is affiliated with the
Ecole de la Chambre Syndicale de la Couture Parisienne for Fashion Design, with the
Mod' Spe' Paris for Fashion Marketing and Promotions, with the Swedish College of Textile & Sciences in
Borås
Borås ( , , ) is a city (officially, a locality) and the seat of Borås Municipality, Västra Götaland County, Sweden. It had 66,273 inhabitants in 2010.
Geography
Borås is located at the point of two crossing railways, among them th ...
, Sweden since 2007 for student exchange and curriculum development; and with the
Asian Institute of Gemological Sciences
The Asian Institute of Gemological Sciences (AIGS) is a private gemological school and gemological laboratory based in Bangkok, Thailand.
History
The AIGS was founded in 1978 and was Thailand's first educational facility devoted to the study o ...
, Thailand for the Gems and Jewellery programme.
Local partnerships include Ministry of Commerce, Ministry of Industries, Ministry of Textile
SMEDA PIDC
AHAN Pakistan Gems & Jewellery Development Company (PGJDC), Pakistan Fashion Design Council (PFDC), Fashion Pakistan, Footwear Association, Furniture Pakistan, Pakistan Leather Garment Manufacturers and Exporters Association (PLGMEA), Pakistan Gloves Manufacturing Association, Ready Made Garment Association, USAID
and Pakistan Council of Scientific and Industrial Research
PCSIR.
PIFD's collaboration with international universities and institutions:
*L'Ecole de la Chambre Syndicale de la Couture, Paris, France
*Mod'Spe Institute, Paris, France
*Milano Fashion Institute, Milan, Italy
*Moda Pelle Academy, Milan, Italy
*ARS SUTORIA, Milan, Italy
*Asian Institute of Gemological Sciences, Bangkok, Thailand
*University College of Boras, Sweden
*Aalto University, Finland
*Konstfack University, Sweden
*Fashion Institute of Technology, New York
*London College of Fashion, UK
*Embassy of Republic of Indonesia, Islamabad
*Institute of Industrial Design Co. Ltd., Poland
PIFD has been granted full membership of the Association of CUMULUS as decided by the General Assembly on 30 April 2016 in Nottingham, UK and became pioneer to have this membership in Pakistan.
PIFD's collaboration with national universities and institutions:
*University of Engineering and Technology, Peshawar
*Government of Punjab, PSDF Short Course Program
*Lahore Chamber of Commerce and Industry (LCCI)
*Pakistan Leather Competitiveness Improvement Program (PLCIP)
*The Punjab Educational Endowment Fund (PEEF)
*Fashion Central Media Group
*
Hum TV Network
*Pakistan Fashion Design Council (PFDC)
Alumni
PIFD graduates are the highest paid graduates in the country and have a 100% employment ratio. They teach at Dubai, Shanghai, and Cairo fashion schools and are working in the industry as creative directors, designers, pattern makers, merchandisers, and managers. PIFD alumni serve as faculty in seven fashion schools of Pakistan.
Notable alumni
Among its notable alumni are the designers
Hassan Sheheryar Yasin
Hassan Sheheryar Yasin, often referred to by his initials, HSY, (born 26 October 1976) is a Pakistani fashion designer and television host.
Born to a Arain family who were active in politics. His father, Mian Hamid Yasin, was a chief whip in Z ...
,
Maria B
Maria B is a Pakistani clothing brand which was founded by Maria Butt. It is based in Lahore, Pakistan. The clothing includes ready-to-wear, unstitched, and haute couture.
Maria B has worked with Pakistani celebrities Ayeza Khan, Alizeh Shah, ...
,
Kamiar Rokni
Kamiar 'Kami’ Rokni () is a Pakistani fashion designer and media personality. He is the founder of his eponymous label The House of Kamiar Rokni.
Early life
Kamiar was born in Bahawalpur on October 15, 1976, of Pakistani and Persian desce ...
,
Nomi Ansari Nomi may refer to:
People
* Nomi (name), list of people with the name
Places
* Nōmi, Hiroshima, a town in Hiroshima Prefecture, Japan
* Nomi, Ishikawa, a city in Ishikawa Prefecture in Japan
* Nomi, Trentino, a municipality in Trentino, Italy
* ...
,
Saira Shakira
Saira may refer to:
People
* Nikolas Saira (born 1999), Finnish footballer
*Saira Banu (born 1944), Indian film actress
* Saira Elizabeth Luiza Shah (1900–1960), Scottish writer who wrote under the pen name Morag Murray Abdullah
*Saira Shah ( ...
,
Ali Xeeshan
ʿAlī ibn Abī Ṭālib ( ar, عَلِيّ بْن أَبِي طَالِب; 600 – 661 common era, CE) was the last of four Rashidun, Rightly Guided Caliphs to rule Islam (r. 656 – 661) immediately after the death of Muhammad, and he was ...
, Mohsin Ali,
Akif Mahmood
Akif, Akef or Aqif ( ar, عاكف) is an Arabic masculine given name, meaning "focused, attached, intent, devoted"
Given name
* Akif Šeremet, Bosnian communist
* Akif Pirinçci, German writer of Turkish origin
Surname
* Mohammed Mahdi Akef, E ...
,
Sara Rohale Asghar
Sara may refer to:
Arts, media and entertainment Film and television
* ''Sara'' (1992 film), 1992 Iranian film by Dariush Merhjui
* ''Sara'' (1997 film), 1997 Polish film starring Bogusław Linda
* ''Sara'' (2010 film), 2010 Sri Lankan Sinhal ...
and
Humza Bokhari Hamza ( ar, همزة, ') () is a letter in the Arabic alphabet, representing the glottal stop although it is not one of the 28 "full" letters of Arabic.
Hamza ( ar, همزة) and Ḥamza ( ar, حمزة) may refer to:
People
:''Refer to Hamza (n ...
.
Network
An initiative has been taken to establish six affiliated colleges, in six cities of the country, in 2011. This project is being rolled out with collaboration from th
Trade Development Authority of Pakistan
* Islamabad College offers Fashion Design, and Gems and Jewellery studies
* Faisalabad College offers Fashion Design and Textile Design
* Peshawar College offers Gems and Jewellery, and Furniture
* Multan College offers Textile Design and Ceramics
* Quetta College offers Gems and Jewellery, and Furniture Design
* Hala College offers Ceramics
References
External links
PIFD website
{{Coord missing, Lahore
Universities and colleges in Lahore
Fashion schools in Pakistan
2006 establishments in Pakistan
Educational institutions established in 2006
Ministry of Commerce (Pakistan)