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140 New Montgomery Street, originally known as The Pacific Telephone & Telegraph Company Building, and, after 1984, as The Pacific Bell Building or The PacBell Building, in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
's South of Market district, is an
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
mixed-use Mixed-use is a kind of urban development, urban design, urban planning and/or a zoning type that blends multiple uses, such as residential, commercial, cultural, institutional, or entertainment, into one space, where those functions are to some ...
office tower located close to the St. Regis Museum Tower and the
San Francisco Museum of Modern Art The San Francisco Museum of Modern Art (SFMOMA) is a modern and contemporary art museum located in San Francisco, California. A nonprofit organization, SFMOMA holds an internationally recognized collection of modern and contemporary art, and was ...
. The 26-
floor A floor is the bottom surface of a room or vehicle. Floors vary from simple dirt in a cave to many layered surfaces made with modern technology. Floors may be stone, wood, bamboo, metal or any other material that can support the expected load ...
building was designed to consolidate numerous smaller buildings and outdated offices into a modern headquarters for The Pacific Telephone & Telegraph Co., and as a result, was designated as the Pacific Telephone & Telegraph Co. Coast Division Offices by the company, though referred to colloquially as ''The Telephone Building''. When it opened on May 30, 1925, The Pacific Telephone Building was San Francisco's first significant
skyscraper A skyscraper is a tall continuously habitable building having multiple floors. Modern sources currently define skyscrapers as being at least or in height, though there is no universally accepted definition. Skyscrapers are very tall high-ris ...
development, and was the tallest building in San Francisco, until the
Russ Building __NOTOC__ The Russ Building is a Neo-Gothic office tower located in the Financial District of San Francisco, California. It was designed by architect George W. Kelham, who was responsible for many of San Francisco's other prominent high-rise buil ...
matched its height in 1927 at the time of its completion. The building was the first high-rise south of Market Street, and along with the Russ Building, remained the city's tallest until it was overtaken by
650 California Street 650 California Street, also known as the Hartford Building, is a 34-story, 142 m (466 feet) office tower on the northwestern edge of San Francisco's Financial District. The tower is located on California Street on the edge of Chinatown, and no ...
in 1964. It was the first high rise located on the
west coast West Coast or west coast may refer to: Geography Australia * Western Australia *Regions of South Australia#Weather forecasting, West Coast of South Australia * West Coast, Tasmania **West Coast Range, mountain range in the region Canada * Britis ...
to be occupied solely by a single tenant.
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...
sold the building in 2007, and as of 2013,
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
company
Yelp Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publish crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San Fra ...
is the main tenant.


Construction and original tenant

At the time of its construction, it housed The Pacific Telephone & Telegraph Co., a member of the
Bell System The Bell System was a system of telecommunication companies, led by the Bell Telephone Company and later by the American Telephone and Telegraph Company (AT&T), that dominated the telephone services industry in North America for over one hundr ...
. The building once had a bell motif in many places on its
façade A façade () (also written facade) is generally the front part or exterior of a building. It is a Loanword, loan word from the French language, French (), which means 'frontage' or 'face'. In architecture, the façade of a building is often t ...
, most notably surrounding the arch over the main entrance doors on
New Montgomery Street New Montgomery Street, formerly Montgomery Street South, begins at Market Street and terminates at Howard Street in the SOMA district of San Francisco, California. History Before New Montgomery Street was created, an inner street called ''Jane Str ...
. After the
breakup of the Bell System The breakup of the Bell System was mandated on January 8, 1982, by an agreed consent decree providing that AT&T Corporation would, as had been initially proposed by AT&T, relinquish control of the Bell Operating Companies, which had provided loc ...
(AT&T) in 1984, and the formation the
Regional Bell Operating Companies The Regional Bell Operating Companies (RBOC) are the result of '' United States v. AT&T'', the U.S. Department of Justice antitrust suit against the former American Telephone & Telegraph Company (later known as AT&T Corp.). On January 8, 198 ...
, also known as the Baby Bells, Pacific Telephone changed its name to
Pacific Bell The Pacific Bell Telephone Company (Pacific Bell or Pac Bell) is a telephone company that provides telephone service in California. The company is owned by AT&T through AT&T Teleholdings, and, though separate, is now marketed as “AT&T”. The ...
. Statues of eight eagles (each in height) perch atop the tower's crown. The building has an ''L''—shaped floor plan, and the architecture decoratively incorporates spotlights to show the exterior's terra cotta ornamentation day and night. In 1929, Sir
Winston Churchill Sir Winston Leonard Spencer Churchill (30 November 187424 January 1965) was a British statesman, soldier, and writer who served as Prime Minister of the United Kingdom twice, from 1940 to 1945 Winston Churchill in the Second World War, dur ...
visited the building and made his first transatlantic telephone call, phoning his
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
home. For 44 years until 1978, the top of the roof was used to convey official storm warnings to sailors at the direction of the United States
National Weather Service The National Weather Service (NWS) is an Government agency, agency of the Federal government of the United States, United States federal government that is tasked with providing weather forecasts, warnings of hazardous weather, and other weathe ...
, in the form of a long triangular red flag by day, and a red light at night.


In the 21st century

In 2007, the PacBell Building was sold by AT&T to
Stockbridge Capital Group Stockbridge Capital Group is a private-equity real estate investment company based in San Francisco, led by Terry Fancher and Sol Raso. In 2020 the company had over $16 billion in assets under management. The company owns the Hollywood Park Casi ...
and Wilson Meany Sullivan for . In 2008, the new owners filed plans to convert the tower into 118 luxury condominiums. However, those plans were put on hold during the
2008 financial crisis 8 (eight) is the natural number following 7 and preceding 9. In mathematics 8 is: * a composite number, its proper divisors being , , and . It is twice 4 or four times 2. * a power of two, being 2 (two cubed), and is the first number of t ...
, and the building sat empty for nearly six years. Following a surge in office demand in 2010–2011, Wilson Meany Sullivan changed the plans back to office space. Major renovation work began in February 2012, to improve the building's seismic performance, install all–new mechanical, electric, plumbing and fire sprinkler systems, and preserve and restore the building's historic lobby, at an estimated cost of . In 2012, Yelp announced it had signed a lease on the building's of office space through 2020. After two expansions, the company held a total of almost on 13 floors in the fall 2015. In April 2016, Pembroke Real Estate Inc., a
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
–based
REIT A real estate investment trust (REIT) is a company that owns, and in most cases operates, income-producing real estate. REITs own many types of commercial real estate, including office and apartment buildings, warehouses, hospitals, shopping ce ...
, acquired 140 New Montgomery as part of its portfolio — its second acquisition in San Francisco. According to property records, Pembroke paid for the property, at around per square foot.


See also

*
South of Market, San Francisco South of Market (SoMa) is a neighborhood in San Francisco, California, situated just south of Market Street. It contains several sub-neighborhoods including South Beach, Yerba Buena, and Rincon Hill. SoMa is home to many of the city's museums ...
(SOMA) *
Eliel Saarinen's Tribune Tower design Eliel Saarinen's Tribune Tower design or the Saarinen tower are terms used to describe the unnamed and unbuilt design for a modernist skyscraper, created by Finnish architect Eliel Saarinen and submitted in 1922 for the ''Chicago Tribune''s arch ...
*
Russ Building __NOTOC__ The Russ Building is a Neo-Gothic office tower located in the Financial District of San Francisco, California. It was designed by architect George W. Kelham, who was responsible for many of San Francisco's other prominent high-rise buil ...
*
List of tallest buildings in San Francisco San Francisco, California, in the United States, has at least 482 high-rises, 58 of which are at least tall. The tallest building is Salesforce Tower, which rises and is the 17th-tallest building in the United States. The city's second-tal ...


External links

* *
140 New Montgomery Street
at the
Council on Tall Buildings and Urban Habitat The Council on Tall Buildings and Urban Habitat (CTBUH) is an international body in the field of tall buildings and sustainable urban design. A non-profit organization based at the Monroe Building in the city of Chicago, Illinois, United States ...
's ''The Skyscraper Center'' * *
''Pacific Telephone & Telegraph Co. Building''
by James R. Miller, 1924, architectural drawing, charcoal and graphite on paper, at the
San Francisco Museum of Modern Art The San Francisco Museum of Modern Art (SFMOMA) is a modern and contemporary art museum located in San Francisco, California. A nonprofit organization, SFMOMA holds an internationally recognized collection of modern and contemporary art, and was ...
*
Pacific Telephone & Telegraph Company Building photographs
for multiple San Francisco locations at the
San Francisco Public Library The San Francisco Public Library is the public library system of the city and county of San Francisco. The Main Library is located at Civic Center, at 100 Larkin Street. The library system has won several awards, such as ''Library Journals L ...
*


References

{{Buildings in San Francisco Buildings and structures completed in 1925 Art Deco architecture in California Historic American Buildings Survey in California Skyscraper office buildings in San Francisco South of Market, San Francisco