PIE Channel

PIE (Pinoy Interactive Entertainment), also known on-air as PIE Channel, is a Philippine free-to-air television channel co-owned by ABS-CBN Corporation (operates as its main content provider), Kroma Entertainment and 917Ventures, in partnership with Broadcast Enterprises and Affiliated Media. The name is derived after Pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredients, which consists of different traditional and digital (known as "tradigital") entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any devices, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial through BEAM TV on its flagship station Channel 31, cable and satellite providers, as well as worldwide via online through PIE's YouTube channel, its official website and GCash's GLife (since May 28, 2022), which operates daily from 7:00 a.m. to 12:00 midnight.

Background and history

On April 6, 2022, Ayala Corporation-owned Globe Telecom ventured into media and entertainment industry by launching a multi-platform innovative tradigital entertainment company, Kroma Entertainment (formerly Sphere Entertainment) through 917Ventures Retirement Fund, which primarily owns Anima and Upstream PH. On the same day, Kroma Entertainment announced its co-ownership with ABS-CBN for its new offering Pinoy Interactive Entertainment or PIE, with ABS-CBN served as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership with Broadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users.

It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16–22, and made its official launch on May 23, 2022. Following the implementation of changes in PIE Channel's programming on September 12, 2022, the channel has been made available to international viewers through its YouTube channel.

Programming

Programming blocks

The programming is divided into various programming blocks:

Current

* Barangay PIE Silog (a consolidation of PIE Silog and Barangay PIE) – the channel's lifestyle and public service block. It airs from 10:00 a.m. to 12:00 noon.
* PIE Borito – the channel's anthology, drama, romance and music block. It airs daily from 12:00 noon to 4:00 p.m. with replays from 8:15 to 9:00 p.m. on weekdays.
* PIE Galingan – the channel's unique talent variety block. Since September 12, 2022, it currently airs from 4:00 to 6:00 p.m. on Mondays to Saturdays.
* PIEnalo: Pinoy Games (formerly PIEnalo) – the channel's instant wins and recognition block. Since September 12, 2022, it currently airs from 6:00 to 8:15 p.m. on weekdays and 6:00 to 8:00 p.m. on weekends.
* PIE Night Long – the channel's talk, narrative and music block. Since September 12, 2022, it currently airs from 9:00 p.m. to 11:00 p.m. on weekdays and 8:00 p.m. to 10:00 p.m. on Sundays.

Former

* PIE Silog – the channel's morning lifestyle and music block. It formerly aired from 5:00 a.m. to 11:30am
* Barangay PIE – the channel's off-centered news and human interest block. It formerly aired from 11:30 a.m. to 3:00 p.m.

Current programs

Block-exclusive

=Barangay PIE Silog

=
* ''Dr. Care''
* ''Eto Na Nga''
* ''Life Guro''
* ''Pasok Mga Suki''
* ''Sumpungan HQ''

=PIE Borito

=
* '' On the Wings of Love''
* ''PIE Extra Slice''
* ''The Chosen One Catch-up''
* ''Playlist Natin''

=PIE Galingan

=
* ''BB Gurlz: The Search for the PIEbansang Girl Group''
* ''Ekstra Ordinaryo''

=PIEnalo: Pinoy Games

=
* ''Dagdag Bawas''
* ''Matching Matching''
* ''Pera o Bayong'' (PoB)
** ''PoB: Sana All''
* ''Sino'ng Manok Mo?''

=PIE Night Long

=
* ''Basta Ka-Feeling Ka''
* ''How To Be U?''
* ''Moments''
** ''Connecting Moments''
** ''Hu-Quote Of The Night''
** ''Moment Mo''
** ''PIE Night Out''
** ''Tender, Love & Karen''
* ''PNL Sessions''
* ''Uzi''

Non-block exclusive

* ''The Chosen One''
* ''Pak! Palong Follow''
* ''Playlist''

Former programs

Block-exclusive

=PIE Silog

=
* ''Almusal All G''
* ''G Tayo''
* ''Gscovery''
* ''Stalk''

=Barangay PIE

=
* ''Barangay PIE Clearance''
* ''Barangayan''
* ''Lokal''
* ''Oohlascope''
* ''Oohlat''
* ''Oohlat Weather''
* ''Sumpungan''
* ''Team Slapsoil''
** ''Slapsoil D.I.Y.''
** ''Slapsoil Kusina''
** ''Slaptrip''
* ''Umpukan''
* ''Wanted Tanod''

=PIE Borito

=
* ''Best of Barangay PIE''
* ''Uzi Presents: Iba''

=PIE Galingan

=
* ''Best of Ekstra Ordinaryo''
* ''Bida Body Part''
* ''Ekstra Ordinaryo''
** ''Ekstra Ordinaryo: Next Level''
* ''Galing Reveal''
* ''Nu Ginagawa Mo?''
* ''PIE Exam''
* ''PIE Game''

=PIEnalo

=
* ''Palong Follow''
* ''Pera o Bayong'' (PoB)
** ''PoB Jackpot''
* ''Swerteng Sulpot''

Non-block exclusive

* ''Pera o Bayong'' (PoB)
** ''PoB Bonus''
** ''PoB Pambato''
* ''Swerteng Sulpot Jr.''

Personalities

The following list are well-known celebrities and online influencers that served as the channel hosts in their respective programming blocks, dubbed as "PIE Jocks":

Barangay PIE Silog

* Migs Bustos
* Frances Cabatuando (Mayora)
* Nicole Cordoves
* Gretchen Fullido
* Daisy Lopez (Madam Inutz)
* Omar Punzalan (Mayor TV)
* Tristan Ramirez
* Abby Trinidad

PIE Borito

* Janine Berdin
* Raco Ruiz

PIE Galingan

* Eris Aragoza
* Samantha Bernardo
* Ralph Malibunas
* Anji Salvacion

Pak! Palong Follow

* Vivoree Esclito
* Jeremy Glinoga
* Gello Marquez
* Reign Parani

PIEnalo: Pinoy Games

* Nonong Ballinan
* Inah Evans
* Jackie Gonzaga
* Sela Guia
* Iyah Mina
* Uldario Molina, Jr. (Negi)
* Kevin Montillano
* Nicki Morena
* Ruth Paga
* Eian Rances
* Patsy Reyes
* Kid Yambao

The Chosen One

* Melai Cantiveros
* Jhong Hilario

PIE Night Long

* Karen Bordador
* Reneé Dominique
* Vivoree Esclito
* Elmo Magalona
* Aaron Maniego

Unassigned

* Coco Cordero
* Eryka Lucas
* Jae Miranda
* Ryan Morales Reyes (Ninong Ry)
* Sunshine Teodoro

See also

* CgeTV (a similar interactive channel of ABS-CBN on 2010–2012)
* Myx
* Studio 23

Notes

References

External links

*

{{Television in the Philippines

ABS-CBN Corporation channels
2022 establishments in the Philippines
Filipino-language television stations
Television networks in the Philippines
Television channels and stations established in 2022