PC Mobile is a licensed

white label A white label record is a vinyl record with white labels attached. There are several variations each with a different purpose. Variations include test pressings, white label promos, and plain white labels. Test pressings Test pressings, usua ...

prepaid wireless service operated in Canada. Its mobile telephone products and services operate on the network infrastructure operated by

Bell Mobility Bell Mobility Inc. is a Canadian mobile network operator, wireless network operator and the division of Bell Canada which offers wireless services across Canada. It operates networks using LTE (telecommunication), LTE and Evolved HSPA, HSPA+ on i ...

and formerly

Telus Mobility Telus Mobility (normally typeset as TELUS Mobility) is a Canadian wireless network operator and a division of Telus Communications which sells wireless services in Canada on its numerous networks. It operates 5G, LTE and HSPA+ on its mainstre ...

(the two companies managed one of the service types each with Telus discontinuing the postpaid service in October 2018), but licensed the proprietary branding and payment media with the

President's Choice President's Choice ( French: Le choix du Président) or PC are a line of grocery products or services offered by a Canada based company, Loblaw Companies Ltd. The various products are available at the companies retail locations. History Pr ...

supermarket

store brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

owned by

Loblaws Loblaws Inc. is a Canadian supermarket chain with stores located in the provinces of Alberta, British Columbia, Manitoba, Ontario, Quebec and Saskatchewan. Headquartered in Brampton, Ontario, Loblaws is a subsidiary of Loblaw Companies Limited, C ...

Inc. It also operates mobile phone kiosks in Loblaws banner stores under the name The Mobile Shop. The postpaid wireless service was owned and operated by Telus while the prepaid service continues to be owned and operated by Bell Mobility.

History

PC Mobile started in mid-2005 as another President's Choice product of

Inc., although the domain name PCmobile.ca was registered on January 17, 2005. It offered prepaid products and services as a licensed white label of

services in Canada. There are also PC long distance cards sold with competitive international rates. The company originally only sold CDMA feature phones. Various HSPA+ feature phones, Android smartphones and

SIM card file:SIM-Karte von Telefónica O2 Europe - Standard und Micro.jpg, A typical SIM card (mini-SIM with micro-SIM cutout) file:Sim card.png, A smart card taken from a Global System for Mobile Communications, GSM mobile phone file:Simkarte NFC SecureE ...

s were added throughout the early 2010s, as CDMA handset models have been gradually discontinued. In 2013, PC Mobile announced the sale of postpaid phones and monthly services at its full-service The Mobile Shop kiosks. The postpaid service was discontinued on October 2, 2018 however.

Closure of postpaid division

On May 24, 2018, PC Mobile decided to cease its postpaid operation. Although still operating as The Mobile Shop across the country, customers were moved from the PC brand to

Koodo Mobile Koodo Mobile is a Canadian mobile flanker brand started by Telus in 2008 and mostly oriented toward younger customers. Koodo differs from its parent Telus by not requiring a fixed term contract. Koodo currently provides postpaid, prepaid, and w ...

. The venture between

Telus Telus Communications Inc. (TCI) is the wholly owned principal subsidiary of Telus Corporation, a Canadian national telecommunications company that provides a wide range of telecommunications products and services including internet access, voi ...

still remains for the foreseeable future as well, and it continues to operate and offer postpaid services via all three national carriers and respective

flanker brands In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional ...

at its Mobile Shop locations. PC Mobile's exit did not have any effect on its existing plans to expand its own wireless presence. PC Mobile moved existing customers to Koodo on October 2, 2018. This did not affect the prepaid service offered by PC Mobile operated by

however.https://mobilesyrup.com/2018/05/24/pc-mobile-loblaws-exiting-postpaid-wireless-plans/ retrieved, May 24, 2018.

References

{{George Weston Limited Mobile phone companies of Canada Loblaw Companies

Mobile Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ( ...