Oriflame Holding AG is a Swedish multinational

multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling th ...

company that sells

beauty Beauty is commonly described as a feature of objects that makes these objects pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, together with art and taste, is the main subject of aesthetics, o ...

and

personal care Personal care or toiletries are consumer products used in personal hygiene, personal grooming or for beautification. Products Personal care includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye lin ...

products directly to consumers online through a network of independent sellers. Oriflame was founded on Jan 1, 1967 in

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

by brothers

Jonas af Jochnick Jonas af Jochnick (21 May 1937 – 16 May 2019) was a Swedish businessman, most notable for co-founding Oriflame Cosmetics with his brother Robert af Jochnick in 1967 in Sweden. In 2003 the brothers shared the International Swede of the Year awar ...

and

Robert af Jochnick Robert af Jochnick (born 1940) is a Swedish businessman, most notable for co-founding Oriflame Cosmetics with his brother Jonas af Jochnick in 1967 in Sweden. In 2003 the brothers shared the International Swede of the Year award. As of 2006, Ro ...

, and their friend Bengt Hellsten. The head office of Oriflame is located in

Schaffhausen Schaffhausen (; gsw, Schafuuse; french: Schaffhouse; it, Sciaffusa; rm, Schaffusa; en, Shaffhouse) is a list of towns in Switzerland, town with historic roots, a municipalities of Switzerland, municipality in northern Switzerland, and the ...

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

, with a registered office in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

, Sweden. Oriflame was traded on the

Nasdaq Stockholm Nasdaq Stockholm, formerly known as the Stockholm Stock Exchange ( sv, Stockholmsbörsen), is a stock exchange located in Frihamnen, Stockholm, Sweden. Founded in 1863, it has become the primary securities exchange of the Nordic countries. As o ...

until being

delisted In corporate finance, a listing refers to the company's shares being on the list (or board) of stock that are officially traded on a stock exchange. Some stock exchanges allow shares of a foreign company to be listed and may allow dual listing, sub ...

on 17 July 2019.

Operations

The company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion

Euro The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...

. As of August 2020, Oriflame operates in more than 60 countries, where its beauty products are marketed by over 3 million Oriflame Brand Partners. Oriflame has two Indian manufacturing plants in

Noida Noida, short for New Okhla Industrial Development Authority, is a planned city located in Gautam Buddha Nagar district of the Indian state of Uttar Pradesh. Noida is a satellite city of Delhi and is a part of the National Capital Region (NCR) o ...

and

Roorkee Roorkee (Rūṛkī) is a city and a municipal corporation in the Haridwar district of the state of Uttarakhand, India. It is from Haridwar city, the district headquarter. It is spread over a flat terrain under Sivalik Hills of Himalayas. The c ...

. It also manufactures products in Russia, Poland, and China.

References

External links

* * {{Authority control Multi-level marketing companies Cosmetics brands Personal care brands Swedish brands Swedish companies established in 1967 Retail companies established in 1967 Companies formerly listed on Nasdaq Stockholm