An Online panel is a group of selected
research
Research is " creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness ...
participants who have agreed to provide information at specified intervals over an extended period of time.
A panel can be distinguished from a
database
In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases s ...
in the following ways:
*Its members are asked to provide additional information about themselves and their
household
A household consists of two or more persons who live in the same dwelling. It may be of a single family or another type of person group. The household is the basic unit of analysis in many social, microeconomic and government models, and is i ...
, such as
demographics
Demography () is the statistical study of populations, especially human beings.
Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as ed ...
,
ownership and
lifestyle
Lifestyle often refers to:
* Lifestyle (sociology), the way a person lives
* ''Otium'', ancient Roman concept of a lifestyle
* Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality
Lifestyle may also refer to:
Bu ...
information
*an ongoing relationship exists with the panel
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
*there is often a systematic
reward mechanism unique to the panel
* the members do not receive
direct marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...
messages as a result of their membership.
Online panels could be for B2C or B2B. In B2B panels, a selective group of panelists will be involved like "retail owners panel" which would have retail owners as panel members.
See also
*
Computer-assisted telephone interviewing
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the c ...
*
Computer-assisted personal interviewing
Computer-assisted personal interviewing (CAPI) is an interviewing technique in which the respondent or interviewer uses an electronic device to answer the questions. It is similar to computer-assisted telephone interviewing, except that the inte ...
*
Automated computer telephone interviewing
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the co ...
*
Official statistics
*
Bureau of Labor Statistics
*
Questionnaires
A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of ...
*
Questionnaire construction
Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subj ...
*
Paid survey
A paid or incentivized survey is a type of statistical survey where the participants/members are rewarded through an incentive program, generally entry into a sweepstakes program or a small cash reward, for completing one or more surveys.
Detai ...
*
Data Mining
*
NIPO Software
NIPO, previously named NIPO Software, is a long term provider to the professional market research industry for online, CAPI and CATI survey solutions. NIPO is a major worldwide Market Research software provider.
NIPO's main offering is centered ...
*
DIY research DIY Research (DIY Market Research) means marketing, customer or personnel research using online research methods that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, ...
*
SPSS
SPSS Statistics is a statistical software suite developed by IBM for data management, advanced analytics, multivariate analysis, business intelligence, and criminal investigation. Long produced by SPSS Inc., it was acquired by IBM in 2009. C ...
References
Survey methodology