Ong's Hat
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Ong's Hat is one of the earliest Internet-based secret history
conspiracy theories A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable.Additional sources: * * * * The term has a nega ...
. It was created as a piece of
collaborative fiction Collaborative fiction is a form of writing by a group of authors who share creative control of a story. Collaborative fiction can occur for commercial gain, as part of education, or recreationally – many collaboratively written works have bee ...
by four core individuals, dating back to the 1980s, although the membership propagating the tale changed over time. Ong's Hat is often cited as the first ARG on many lists of alternate reality games. The characters were largely based in the
ghost town Ghost Town(s) or Ghosttown may refer to: * Ghost town, a town that has been abandoned Film and television * Ghost Town (1936 film), ''Ghost Town'' (1936 film), an American Western film by Harry L. Fraser * Ghost Town (1956 film), ''Ghost Town'' ...
of
Ong's Hat, New Jersey Ong's Hat (also Ong) is a ghost town in Pemberton Township, Burlington County, New Jersey, United States. It is located on Magnolia Road ( County Route 644) west of the Four Mile Circle, where New Jersey Route 72 intersects with New Jersey Rou ...
, hence the name of the project.


History

The threads of the story can be traced back as far as the 1980s on
bulletin board system A bulletin board system (BBS), also called computer bulletin board service (CBBS), is a computer server running software that allows users to connect to the system using a terminal program. Once logged in, the user can perform functions such as ...
s, old
xerox Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (ha ...
mail art Mail art, also known as postal art and correspondence art, is an artistic movement centered on sending small-scale works through the postal service. It initially developed out of what eventually became Ray Johnson's New York Correspondence Scho ...
networks and early
zine A zine ( ; short for '' magazine'' or '' fanzine'') is a small-circulation self-published Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to writ ...
s. The aim was to create a fictional story line, and embed it in various media cultures to establish backstory. It may have started as an in-joke, or the first
alternate reality game An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions. The form is defined by inten ...
(ARG), a work of
transmedia storytelling Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a producti ...
or as a
memetic Memetics is a study of information and culture. While memetics originated as an analogy with Darwinian evolution, digital communication, media, and sociology scholars have also adopted the term "memetics" to describe an established empirical study ...
experiment, to see how far the meme could spread or a combination of all of the above. The story eventually used print, radio, television and digital mediums (
CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data. Computers can read—but not write or erase—CD-ROMs. Some CDs, called enhanced CDs, hold both comput ...
,
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
,
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
,
BBS BBS may refer to: Ammunition * BBs, BB gun metal bullets * BBs, airsoft gun plastic pellets Computing and gaming * Bulletin board system, a computer server users dial into via dial-up or telnet; precursor to the Internet * BIOS Boot Specificat ...
) in its dissemination. The initial ground rules acknowledged the possibility that such an experiment could end up going down darker paths, and they specifically ruled out Ong's Hat being used for cult-like activity. Even though it is a fiction, the tale may be based on earlier works. Joseph Matheny eventually concluded the project. '' GamesTM'' magazine wrote that "Ong’s Hat was more of an experiment in transmedia storytelling than what we would now consider to be an ARG but its DNA – the concept of telling a story across various platforms and new media – is evident in every alternate reality game that came after." In 2002,
Lego Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlocking ...
created an ARG for their line of toys for Canadian children's TV series ''
Galidor ''Galidor: Defenders of the Outer Dimension'', sometimes shortened as ''Galidor'', is a 2002 television series that ran on YTV in Canada and Fox Kids in the United States in 2002 with a total of 26 half-hour episodes. The series was created by ...
'' that featured some elements of the Ong's Hat story.


Plot

The Ong's Hat narrative is told in the form of
conspiracy theories A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable.Additional sources: * * * * The term has a nega ...
surrounding a group of renegade Princeton professors who had conducted
quantum physics Quantum mechanics is a fundamental theory in physics that provides a description of the physical properties of nature at the scale of atoms and subatomic particles. It is the foundation of all quantum physics including quantum chemistry, qua ...
and
chaos theory Chaos theory is an interdisciplinary area of scientific study and branch of mathematics focused on underlying patterns and deterministic laws of dynamical systems that are highly sensitive to initial conditions, and were once thought to have co ...
experiments to discover a new theory for dimensional travel using a device called "the egg", and were camped out in a parallel world. Their story is introduced through two documents, ''Incunabula: A Catalog of Rare Books, Manuscripts & Curiosa, Conspiracy Theory, Frontier Science & Alternative Worlds'' and ''Ong's Hat: Gateway to the Dimensions''. The story is said to begin in 1978 when a man named Wali Ford bought over 200 acres of forested land and set up an
ashram An ashram ( sa, आश्रम, ) is a spiritual hermitage or a monastery A monastery is a building or complex of buildings comprising the domestic quarters and workplaces of monastics, monks or nuns, whether living in communities or a ...
. This ashram was built for seekers of spirituality, politics, tantra, and psychopharmacology. The ashram was a place for Princeton physicists, among other accredited scientists, to perform experiments involving interdimensional travel. It was rumored that they were trying to train the human mind to manipulate quantum physics and reality itself. A device called The Egg was developed in the late 1980s by these scientists and physicists. This device was created as a variation of a sensory deprivation chamber, and it was used to help them determine when a wave becomes a particle. However, during a test one day, something unexpected happened: it disappeared. A young man who was inside the Egg when it disappeared explained that in the seven minutes the Egg was gone, he had traveled to another alternate dimension of the Earth. This other Earth was exactly the same as our Earth, however, it did not contain human life. Throughout the years, they continued their experiments. However, when military efforts threatened the research being done by these physicists and scientists, they had to move their site somewhere else. Piece by piece, they moved their ashram to the other Earth. They left behind only the house where the gateway between worlds is held. The only time the people who live in the ashram return is when they need to restock supplies.


See also

*
Creepypasta Creepypastas are horror-related legends that have been shared around the Internet. Creepypasta has since become a catch-all term for any horror content posted onto the Internet. These Internet entries are often brief, user-generated, paranormal ...
* ''
The Blair Witch Project ''The Blair Witch Project'' is a 1999 American supernatural horror film written, directed and edited by Daniel Myrick and Eduardo Sánchez. It is a fictional story of three student filmmakers—Heather Donahue, Michael C. Williams, and Josh ...
'' *
Church of the SubGenius The Church of the SubGenius is a parody religion that satirizes better-known belief systems. It teaches a complex philosophy that focuses on J. R. "Bob" Dobbs, purportedly a salesman from the 1950s, who is revered as a prophet by the Church. SubG ...
* ''
lonelygirl15 ''Lonelygirl15'' is an American science fiction thriller web series created by Miles Beckett, Mesh Flinders, Greg Goodfried, and Amanda Goodfried. It was independently released on YouTube from June 16, 2006 to August 1, 2008, and was also briefl ...
'' *
Fakelore Invented traditions are cultural practices that are presented or perceived as traditional, arising from the people starting in the distant past, but which in fact are relatively recent and often even consciously invented by identifiable historical ...
* SCP Foundation * The Slender Man


Notes


Further reading

* * * * *{{cite journal , last=McMahon , first=Chris , title=The Rise of the ARG: games™ investigates alternate reality games and what the future has in store for the curious experiment. , journal=GamesTM , volume=135 , date=May 2013 , page=88, url=https://jmatheny.files.wordpress.com/2013/05/games-arg1.pdf


External links


Ong's Hat: The Beginning
a range of materials to download including the original book as well as graphic novels and CDs.
Gizmodo- Ong's Hat: The Early Internet Conspiracy Game That Got Too Real


Slate podcast feature about the origins of the Ong's Hat Project
The Surprising Online Life of Legends

GAMES™ INVESTIGATES ALTERNATE REALITY GAMES AND WHAT THE FUTURE HAS IN STORE FOR THE CURIOUS EXPERIMENT


Includes references to an earlier Ong's Hat story Transmedia storytelling Alternate reality games Internet hoaxes