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Odeo was a directory and search destination website for
RSS RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many d ...
-syndicated audio and video. It employed tools that enabled users to create, record, and share podcasts with a simple
Adobe Flash Adobe Flash (formerly Macromedia Flash and FutureSplash) is a multimedia Computing platform, software platform used for production of Flash animation, animations, rich web applications, application software, desktop applications, mobile apps, mo ...
-based interface. Odeo was originally developed in 2004 by founders
Noah Glass Noah Glass is an American technology entrepreneur, whose early work included launching Twitter and Odeo, a podcasting company that closed in 2017. Glass is credited for coining the name "Twitter", which began as "Twttr". Biography Glass grew up ...
and Evan Williams, who were the founders of Audioblog and
Pyra Labs Pyra Labs is a subsidiary of Google (Alphabet) that created the Blogger service in 1999. Google acquired Pyra Labs in 2003. History Pyra was co-founded by Evan Williams and Meg Hourihan. The company's first product, also named "Pyra", was a web ...
, respectively, and received funding from
Charles River Ventures Charles River Ventures (CRV) is a venture capital firm focused on early-stage investments in technology. The firm was founded in 1970 to commercialize research that came out of MIT. Its name comes from the Charles River. History The firm has ra ...
. Subsequently, Williams bought out Charles River's interest in the company, as well as that of several other investors, and re‑formed the organization under a new company,
Obvious Corporation Twitter, Inc. is an American social media company based in San Francisco, California. The company operates the social networking service Twitter. It previously operated the Vine short video app and Periscope livestreaming service. Twitter ...
, which planned to develop new products, including
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, an ...
.


History

On February 19, 2007, Williams wrote in his blog that Odeo was for sale. It was acquired soon afterwards by New York-based Sonic Mountain. On September 14, 2007, Sonic Mountain announced that it had acquired the technology assets of FireAnt, an RSS video-aggregation website and desktop media player, and that it planned to incorporate FireAnt's technology into Odeo. On March 18, 2008, Sonic Mountain announced that it had acquired Blogdigger, a
search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...
for blogs and RSS content, with plans to incorporate the technology into Odeo. In June 2008, Odeo was relaunched by Sonic Mountain with a completely redesigned site and an expanded focus on search and discovery for syndicated audio and video. In March 2009, Odeo began its transition to a fee-based service for large corporations looking to manage their video libraries. Targeting companies that needed to organize and track video usage, Odeo released its “Enterprise Video Management” platform as a
Software as a Service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...
(SaaS) solution. Their first customers included such notables as American Express and eGA. In August 2010, Odeo suspended its support of the consumer site odeo.com to focus its attention on enterprise video. As of 2017, Odeo's domain has expired and sold.


See also

*
Video aggregator A video aggregator is a website that collects and organizes online videos from other sources. Video aggregation is done for different purposes, and websites take different approaches to achieve their purpose. Some sites try to collect videos of hig ...


References

{{reflist


External links


"Web 2.0 Winners and Losers" - ''Wired'' article
Internet properties established in 2004 Podcasting companies