Oxford Co., Ltd. ( ko, 옥스포드) is a South Korean toy company, based in
Busan
Busan (), officially known as is South Korea's most populous city after Seoul, with a population of over 3.4 million inhabitants. Formerly romanized as Pusan, it is the economic, cultural and educational center of southeastern South Korea, ...
, that makes interlocking brick toys.
History
The company was first founded in 1961 as Dongjin Ind. Corp.
In 1971, toy sales company Daegoo Lucky toy corp was established.
In 1972, toy sales company Busan Lucky toy corp was established.
In 1984, toy manufacturer PAPA toy Ind. Corp. was established.
In 1992, PAPA was renamed to Oxford co., ltd.
Toy blocks
The company's small sized blocks are compatible with
Lego brand bricks, and the company makes blocks in larger sizes for younger children. Oxford has licenses to make themed sets from
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
,
Hello Kitty
, also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...
,
Robocar Poli
''Robocar Poli'' () is a South Korean animated children's television series created by RoiVisual. The series released its first episode on Educational Broadcasting System (EBS) in 2011, and has aired for five seasons. ''Robocar Poli'' consists of ...
and
Pororo. Oxford manufactures
Kre-O
KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name ''Kre-O'' comes from the Latin word ''creo'', which means ...
bricks on behalf of
Hasbro
Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...
.
Clones
Oxford sets are commonly copied by Chinese toy companies Sluban and Woma, sometimes with slight changes.
Themes
Small blocks
The company produces small block sets in several themes including:
*
Military
A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distinct ...
*
Transport
Transport (in British English), or transportation (in American English), is the intentional movement of humans, animals, and goods from one location to another. Modes of transport include air, land ( rail and road), water, cable, pipelin ...
*
Town
A town is a human settlement. Towns are generally larger than villages and smaller than cities, though the criteria to distinguish between them vary considerably in different parts of the world.
Origin and use
The word "town" shares an ori ...
* Fire
*
Police
The police are a constituted body of persons empowered by a state, with the aim to enforce the law, to ensure the safety, health and possessions of citizens, and to prevent crime and civil disorder. Their lawful powers include arrest and th ...
*
Spy
Espionage, spying, or intelligence gathering is the act of obtaining secret or confidential information (intelligence) from non-disclosed sources or divulging of the same without the permission of the holder of the information for a tangib ...
*
Three Kingdoms
The Three Kingdoms () from 220 to 280 AD was the tripartite division of China among the dynastic states of Cao Wei, Shu Han, and Eastern Wu. The Three Kingdoms period was preceded by the Eastern Han dynasty and was followed by the West ...
historical sets
*
Gwanggaeto the Great historical sets
References
Toy companies of South Korea
Construction toys
Manufacturing companies based in Busan
Manufacturing companies established in 1961
South Korean brands
Toy companies established in 1961
South Korean companies established in 1961
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