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Overselling or overbooking is sale of a volatile good or service in excess of actual supply. Overselling is a common practice in the travel and hospitality sectors, in which it is expected that some people will cancel. The practice occurs as an intentional business strategy where sellers expect that some buyers will not consume all of the resources they are entitled to, or that some buyers will cancel. The practice of overselling aims to ensure that 100% of available supply will be used, resulting in the maximum
return on investment Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably ...
. However, if most customers do wish to purchase or use the sold commodity, it may leave some customers lacking a service they expected to receive. Overbooking is regulated (though rarely prohibited) in many countries and industries, and companies that do practice it are often required or forced by market competition to offer large amounts of compensation to customers as an incentive for them to not take up their purchase. An alternative to overbooking is discouraging consumers from buying services they do not actually intend to use. This can be done by making reservations non-refundable, a common practice among
low-cost carrier A low-cost carrier or low-cost airline (occasionally referred to as '' no-frills'', ''budget'' or '' discount carrier'' or ''airline'', and abbreviated as ''LCC'') is an airline that is operated with an especially high emphasis on minimizing op ...
s and railways, or requiring customers wishing to cancel their right to a service to pay a
termination fee {{About, fees for breaking terms of agreements or long-term contracts, Interconnect fees in (telephone) networks, Termination rates An early termination fee is a charge levied when a party wants to break the term of an agreement or long-term contra ...
.


Tourism industry

An
airline An airline is a company that provides civil aviation, air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines for ...
, rail or shipping company may book more customers onto a vehicle than can actually be accommodated by an
aircraft An aircraft is a vehicle that is able to fly by gaining support from the air. It counters the force of gravity by using either static lift or by using the dynamic lift of an airfoil, or in a few cases the downward thrust from jet engines ...
,
train In rail transport, a train (from Old French , from Latin , "to pull, to draw") is a series of connected vehicles that run along a railway track and Passenger train, transport people or Rail freight transport, freight. Trains are typically pul ...
or
cruise ship Cruise ships are large passenger ships used mainly for vacationing. Unlike ocean liners, which are used for transport, cruise ships typically embark on round-trip voyages to various ports-of-call, where passengers may go on tours known as "s ...
. This allows them to have a (nearly) full vehicle on most runs, even if some customers miss the trip or don't show up (tickets are often rebookable afterwards). Such customers are called '' no-show''s. If everyone shows up, at least in the case of airlines, the overbooking will cause an ''oversale''.


Airlines

When a flight is oversold, the airline prevents some passengers from boarding, even though they have purchased a ticket. This is called "bumping". Airlines may ask for volunteers to give away their seats, or refuse boarding to certain passengers, in exchange for compensation that may include cash, an additional free ticket and/or an upgrade on a later flight. They can do this and still make more money than if they booked only to the plane's capacity and had it take off with empty seats. , 351,904 passengers of the 17 major U.S. airlines were bumped annually, among them 10,938 involuntarily. (direct link to PDF fil

archiv

* p1: cited source for oversales data i
U.S. Bureau of Transportation Statistics">Bureau of Transportation Statistics, U.S. Bureau of Transportation Statistics
– Passengers Denied Confirmed Space Report* p40: Oversales introduction * p44: Annual oversales, collated by reporting airlines
This figure covers only flights originating in the U.S., including both domestic and international destinations. Overbooking is one of the tactics used by airlines to reduce their loss caused by no-shows; other tactics include requiring all passengers to reconfirm, or charging no-show penalty fees. A few airline
frequent flyer A frequent-flyer program (American English) or frequent-flyer programme (British English) is a loyalty program offered by an airline. Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program ...
programs actually allow a customer the privilege of flying an already overbooked flight; another customer will be asked to leave. Often, only economy class is overbooked while higher classes are not, allowing the airline to upgrade some passengers to otherwise unused seats while providing assurance to higher paying customers. In the EU since 2005, ,
Regulation 261/2004 The Flight Compensation Regulation 2004''(EC) No 261/2004is a regulation in EU law establishing common rules on compensation and assistance to passengers in the event of denied boarding, flight cancellations, or long delays of flights. It require ...
requires airlines to first appeal for passengers to voluntarily release their seat, maybe by giving an offer of compensation but its amount is not regulated. If volunteers are insufficient, airlines will then refuse some passengers the right to board, in which case Regulation 261/2004 sets out compensation requirements for airlines that deny boarding to passengers due to overbooking. Regulation 261/2004 does not mention the fate of passengers who failed to reconfirm and have been denied boarding. In the U.S. since 1978, , CFR Title 14 Part 250 requires airlines to first appeal for passengers to voluntarily release their seat. * * * The amount of compensation is not regulated. If volunteers are insufficient, airlines will then refuse some passengers the right to board. In such case, since 1968, Part 250 defines minimum compensation that must be paid. However, passengers who failed to reconfirm do not receive this compensation.


Specific cases

In 2007,
Air Deccan Air Deccan is an Indian regional airline currently operating from Ahmedabad, Gujarat. It flies to a total of four destinations using Beech 1900D aircraft, as of November 2019. As of October 2021, the airline has temporarily suspended operatio ...
, the Indian low-cost airline was found by Directorate General of Civil Aviation to overbook even when they weren't permitted to do so. They were accused of cheating passengers by tagging the confirmed tickets as no show for compensating the additional seats. The airline pocketed all the money made by overbooking, minus airport tax, without offering a later flight for overbooked customers. The passengers that arrive last, either on time or even a minute late, become the target. In 2011,
Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the List of airlines by foundation date, world's oldest airlines in operation, Delta is headquartered in Atla ...
began a practice in which they overbook some flights, using
algorithm In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algorithms are used as specificat ...
s to determine how many seats to overbook based on historical data, and allow passengers checking in for the overbooked flight to state the value of travel vouchers they would be willing to accept in exchange for taking a later flight. The airline then selects the passengers who will be bumped to a later flight based on the lowest bids. According to the airline, the biggest cost saving from the practice is that it improves on-time flight departures, since gate attendants are not burdened with negotiating with passengers that are considering being bumped from the flight. Among the three major U.S. carriers, Delta had the highest rate of ''total'' bumped passengers (96 per 100,000 passengers vs. 95 on
United Airlines United Airlines, Inc. (commonly referred to as United), is a major American airline headquartered at the Willis Tower in Chicago, Illinois.
and 50 on
American Airlines American Airlines is a major airlines of the United States, major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the Largest airlines in the world, largest airline in the world when measured ...
), but the lowest rate of ''involuntarily'' bumped passengers (3 per 100,000 vs. 5 on American and 11 on United). In the past some airlines, like JetBlue Airways, did not overbook as a policy that provides incentive and avoids customer disappointment. They were able to do this and remain profitable as the majority of their customers are tourists, instead of business fliers, and their tickets are non-refundable, thereby lowering the chances of passengers missing their flights. However, since 2017 JetBlue again began overbooking flights. In early April 2017, severe weather on the
East Coast East Coast may refer to: Entertainment * East Coast hip hop, a subgenre of hip hop * East Coast (ASAP Ferg song), "East Coast" (ASAP Ferg song), 2017 * East Coast (Saves the Day song), "East Coast" (Saves the Day song), 2004 * East Coast FM, a ra ...
of the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
caused many flight cancellations, with Delta having more than 3,200 cancellations in a five-day period. Due to the large number of stranded passengers trying to board flights, many were far overbooked, resulting in Delta paying out unusually high-priced vouchers, with one group of three passengers being paid over $11,000 over a weekend of delays as a result of the overbooking.


Involuntary deboarding

On April 9, 2017, the continued problems from overbooking received media coverage when a man was forcibly removed by law enforcement officers from an overbooked
United Airlines flight United may refer to: Places * United, Pennsylvania, an unincorporated community * United, West Virginia, an unincorporated community Arts and entertainment Films * ''United'' (2003 film), a Norwegian film * ''United'' (2011 film), a BBC Two fi ...
. After the plane fully boarded, according to reports, the airline asked for four passengers to volunteer their seats in exchange for $800 vouchers so four United crew members could board. After no passengers on the flight voluntarily stepped forward, the airline announced that they would select four passengers at random to be removed from the overbooked flight. One of the men selected to be removed refused, telling the United crew member that he was a doctor who needed to see patients the following morning, prompting the airline to call security. As seen in videos filmed by other passengers, the man was forcefully pulled from his seat, knocked unconscious and had his bloodied, limp body dragged down the aisle to the exit. On April 11, United said that Flight 3411 was not overbooked, but rather sold outcontrary to their earlier statement, and a definition which differs from IATA's. (link can be found on the right bar under "Related Links" o
IATA Passenger Standards Conference (PSC)
* If shipped crew are "passengers", then the sum of regular passengers and these crew passengers were over capacity, so it was "overbooking". * If shipped crew are not "passengers", then seats necessary for these crew are not part of "seats allowable for sale", so it was "overbooking".


Rail

Rail networks often do not overbook reserved seats. With many networks, including the UK and French systems, a contrast is offered between advance-purchase tickets, which do guarantee a (specific) seat and are therefore often non-refundable, and "walk-on" tickets purchased on the day of travel, which do not; these passengers may be forced to stand or take a
tip-up seat A folding seat is a seat that folds away so as to occupy less space. When installed on a transit bus, it makes room for a wheelchair or two. When installed on a passenger car, it provides extra seating. In churches, it may have a projection cal ...
in a vestibule. Rail networks face less pressure in this than airlines, which cannot allow passengers to stand. Rail networks accordingly often do not have a centralised booking system; as passengers can stand, tickets can be sold from automated machines and clerks with no knowledge of how many people intend to board a train. In addition, rail networks have to deal with the unpredictable nature of season ticket holders, who have purchased a right to make unlimited use of a route; these passengers may often be allowed to join any train but not guaranteed a seat. In some situations over-booking is actively encouraged by rail companies in order to inflate sales and therefore the importance/prominence of a particular line in government statistics. For example, a single journey from the Glasgow neighbourhood of Queen's Park, to Glasgow Central station in the city centre is £2.10 while an off-peak return is £1.90. Ticket staff will therefore routinely issue return tickets even when passengers state they do not intend to return that day. As another example, advance-fare tickets from Aberdeen to or from Glasgow and Edinburgh can be purchased for as little as £5 while a walk-on ticket can be as much as £90. There are 16 services a day meaning it is £10 cheaper for a firm to buy an advance-purchase ticket, with an assigned seat, on every service than to buy a single walk-on service at the point it is required. This tactic is often employed by firms in the oil and gas industry and subsequently trains to/from Aberdeen often have many assigned seats which are not claimed initially, resulting in standing passengers occupying them as soon as the train leaves and it is established they are in fact empty.


Hotels

During times of high demand,
hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a ref ...
operations also practice overbooking and apply similar procedures to that of the airline industry in which an equal or greater service of that of which was booked must be provided to the customer, in the case of a hotel, most states have laws requiring accommodations to be provided at an alternate hotel referred to as a "walk" in hotel terminology. In the event that a hotel is overbooked resulting in no rooms remaining available, hotel management will often "walk" the customer to a neighboring hotel at an equal or complementary rate depending on the situation, hotels often maintain partnerships or agreements with neighboring or competitor hotels to utilize as alternate arrangements for overbooked customers during walk situations. Some hotel chains have specific company policies which determine which customers will be walked in order of priority, often customers who belong to the highest tier level of the hotel's loyalty program or are considered a VIP guest will likely not be walked or would be the last to be walked in an extreme situation. Customers with third-party reservations that were not made directly with the hotel or first time customers with a discounted rate may be at a higher risk of being walked.


Manufacturing


Aircraft manufacturers

Both
Airbus Airbus SE (; ; ; ) is a European Multinational corporation, multinational aerospace corporation. Airbus designs, manufactures and sells civil and military aerospace manufacturer, aerospace products worldwide and manufactures aircraft througho ...
and
Boeing The Boeing Company () is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, telecommunications equipment, and missiles worldwide. The company also provides leasing and product ...
are known to overbook their backlog of aircraft orders, and both use internal algorithms to estimate how many airlines will defer or cancel their aircraft orders, so as to maintain a steady production rate.


Telecommunications


Telephone networks

A
telephone company A telephone company, also known as a telco, telephone service provider, or telecommunications operator, is a kind of communications service provider (CSP), more precisely a telecommunications service provider (TSP), that provides telecommunicat ...
can experience problems when large numbers of callers attempt to use the system at the same time. This generally only happens in exceptional circumstances such as a disaster or national emergency, but can result in some calls not going through at all. The United States has the
Government Emergency Telecommunications Service The Government Emergency Telecommunications Service (GETS) is a White House-directed emergency telephone service provided by a division of the Department of Homeland Security. GETS uses enhancements based on existing commercial technology Pur ...
and
Nationwide Wireless Priority Service The Nationwide Wireless Priority Service (WPS) is a system in the United States that allows high-priority emergency telephone calls to avoid congestion on wireless telephone networks. This complements the Government Emergency Telecommunications ...
, and the United Kingdom(UK) has the
Government Telephone Preference Scheme The Government Telephone Preference Scheme (GTPS) was a British system for limiting outgoing calls from landlines if the network was overloaded during an emergency. Numbers registered under the GTPS were still be able to make outgoing calls if th ...
and
ACCOLC ACCOLC (Access Overload Control) was a procedure in the United Kingdom for restricting mobile telephone usage in the event of emergencies. It is similar to the GTPS (Government Telephone Preference Scheme) for landlines. This scheme allowed the ...
to allow official calls to go through reliably in emergencies. Building for typical rather than peak demand is considerably less expensive.


Communications access networks (last-mile)

In a communications system in which multiple users share a common resource, oversubscription refers to the ratio of the allocated bandwidth per user to the guaranteed bandwidth per user. Underlying the oversubscription model is the fact that statistically few users will attempt to utilize their allocated bandwidth simultaneously. Calculation and management of oversubscription ratios is common in the CATV industry.Victor Blake,''Chasing Verizon FiOS'

Accessed 10/3/2009
In a cable network utilizing DOCSIS, DOCSIS 1.1, for example, the full 38 Mbit/s download bandwidth is typically shared by some 500 subscribers, each of which may be allocated 7 Mbit/s. Calculating the guaranteed bandwidth per subscriber in this case is accomplished by dividing the maximum total bandwidth of 38 Mbit/s by 500, the maximum number of simultaneous users. The advertised peak bandwidth per user of 7 Mbit/s is 92 times the guaranteed bandwidth per user of 0.076 Mbit/s. In this example, the download oversubscription ratio is 92:1. A similar calculation can be performed using upstream bandwidths. Typically, advertised upload rates are 1/4 the download rates however the available upload bandwidth using DOCSIS 1.1 or 2.0 is also lower. If 100 users allocated 1.75 Mbit/s of upload bandwidth share a single DOCSIS 1.1 upstream, the upload oversubscription ratio is 17:1. One article found a typical DOCSIS download oversubscription ratio to be 28.125:1, while a best case oversubscription may be 12:1. Oversubscription is not the same as overselling, provided that the oversubscription ratio, for a given number of subscribers traffic, which is multiplexed over time, does not significantly impact performance. A significant impact to performance might be one in which the performance of the oversubscribed portion of the network is less than that of the end to end service that the subscriber is using. In other words, oversubscription works because not everyone uses it at the same time. Oversubscription is the basis for all non-dedicated telecommunications services. Even if a subscriber had a dedicated access network, that network is still oversubscribed against many others with respect to Internet access for example. The same is true in telephony and in wireless. It is not economically practical, environmentally reasonable, or technically feasible to provide dedicated access for every service to every customer. A well-engineered oversubscribed service appears to function as a dedicated service to a subscriber. Another way of saying this is that a good engineer designs the oversubscription in a way that makes the service appear to be a dedicated service for that customer. That means no dropped calls on your cell phone, no busy signals when dialing, and no failed downloads on the Internet (for example). G-PON and XG-PON access networks are typically oversubscribed, with typical load-factors of approaching 256:1, due its point-to-multipoint architecture.


Internet

ISPs regularly sell more bandwidth or connectivity than they have. When Internet bandwidth becomes overused, all customers' service tends to be degraded without necessarily failing completely.


Web hosting

In the web hosting industry, the term is used to describe a situation in which a company provides hosting plans that are unsustainable if every one of its customers uses the full extent of services advertised. The term is usually referred to the web space and bandwidth transfer allowance. A hosting company may offer unlimited space and unlimited bandwidth, however, they put other restrictions in place such as CPU usage or
inode The inode (index node) is a data structure in a Unix-style file system that describes a file-system object such as a file or a directory. Each inode stores the attributes and disk block locations of the object's data. File-system object attribute ...
limit. They may have onerous restrictions and one-sided contracts that lets them cancel the hosting of anybody that puts a strain on their system or fully uses their claimed allotments. This practice usually incurs little ill-effect since most customers do not use any significant portion of their allocated share. If a customer has a small, low-traffic site serving static
HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScri ...
pages, few resources will be used. If a customer wishes to run a high-traffic, professional, or business website an oversold hosting account can be detrimental. In these cases, a
shared hosting A shared web hosting service is a web hosting service where many websites reside on one web server connected to the Internet. The overall cost of server maintenance is spread over many customers. By using shared hosting, the website will share a ...
provider that does not oversell, a virtual private server or
dedicated server A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone else. This is more flexible than shared hosting, as organizations have f ...
is a preferred option.


Solutions

In the transportation area, a company can increase the number of flights on routes, add more cars or consists to a train, move to a larger ship or add ships or containers to a cargo transport. In the telecommunications industry a
common carrier A common carrier in common law countries (corresponding to a public carrier in some civil law systems,Encyclopædia Britannica CD 2000 "Civil-law public carrier" from "carriage of goods" usually called simply a ''carrier'') is a person or compan ...
may be able to solve an overbooking problem by adding bandwidth—either by adding lines to an existing system, reconfiguring existing lines, upgrading existing lines to a higher speed line or greater number of time-multiplexed lines, or some other scheme to add bandwidth. In the hotel industry, while revenue management teams commonly practice overbooking, they also work to ensure that hotels are not excessively overbooked resulting in negative brand perception and loss in profit.


See also

*
Breach of contract Breach of contract is a legal cause of action and a type of civil wrong, in which a binding agreement or bargained-for exchange is not honored by one or more of the parties to the contract by non-performance or interference with the other party ...
, a more general term for where one party to a contract reneges on their agreement.


References


External links

* * * Laws and explanations *
Oversales
United States Department of Transportation The United States Department of Transportation (USDOT or DOT) is one of the executive departments of the U.S. federal government. It is headed by the secretary of transportation, who reports directly to the President of the United States and ...
(USDOT) * Data ** U.S. **
Air Travel Consumer Report
– USDOT **
Passengers Denied Confirmed Space Report
U.S. Bureau of Transportation Statistics {{WebManTools Web hosting Website management Telecommunications economics Civil aviation Ethically disputed business practices