Outset Media Corporation is a Canadian company which develops and distributes family entertainment products, specializing in
board games,
party games,
card games, and
jigsaw puzzles. In addition to developing its own games, Outset Media also distributes games and puzzles in Canada for United States-based companies.
History
The company was founded in 1996 by 23-year-old university student David Manga, originally with the sole purpose of publishing and distributing a single board game called All Canadian Trivia. Development of the product was 16 months. The original edition of All Canadian Trivia was released in May 1997. While the Original edition went on to become a Canadian bestseller - breaking 100,000 copies sold in Canada, the French edition was a flop and sold less than 3,000 copies.
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A limited print-run Millennium Edition of All Canadian Trivia was released in 1999. The game's creator embarked on a two-month
guerilla marketing campaign across Canada to promote the game. David Manga was selected as one of a hundred young Canadians to watch in the new millennium by
Maclean's magazine.
In 2002, Outset Media nearly closed its doors after its largest customer, Stewart House Publishing, a former gift division of book publisher
McClelland & Stewart, ran into financial difficulties and went into bankruptcy. With nearly 50% of its annual revenue in bad debt and unrecoverable, Outset Media was bailed out with angel investments from family members and financing from the
Royal Bank of Canada
Royal Bank of Canada (RBC; french: Banque royale du Canada) is a Canadian multinational financial services company and the largest bank in Canada by market capitalization. The bank serves over 17 million clients and has more than 89,000& ...
. Later that year, Outset Media added a new division, distributing other companies' games in Canada, when it began to distribute the line of "opoly" games from US-based
Late for the Sky.
In 2003, Outset Media made its first appearance on the Profit magazine's annual ranking of Canada's Fastest-Growing Companies. The company would appear on the Profit 100 list for six consecutive years from 2003 to 2008.
Professor Noggin's
Outset Media's most recognized brand is the Professor Noggin's series of educational card games. First published in 2002, the series now includes 39 different titles, and has garnered 14 international toy awards to date. Over 1,000,000 copies have been sold worldwide, and the series has been translated into French as "Professeur Caboche".
Cobble Hill Puzzles
Cobble Hill Puzzle Co. is the sister company of Outset Media. The Cobble Hill brand is exclusively distributed by Outset Media in North America and has a worldwide distribution in 14 international markets. Cobble Hill big box puzzles are wholly made in the