Outright Games Ltd. is a British

video game publisher A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer. They often finance the development, sometimes by paying a video game developer ( ...

focused on licensed games, mainly based on family-friendly properties similar to GameMill Entertainment. The company was co-founded in 2016 by Terry Malham as well as his children, Terry Malham-Wallis and Stephanie Malham. It operates offices in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

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and

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...

. In May 2021, the company launched a

mobile gaming A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone (feature phone or smartphone), tablet, PDA to h ...

division.

Company philosophy

In a 2019 gamesindustry.biz interview, Nick Button-Brown, chair of Outright's board of directors, admits that licensed games for children are "a really narrow focus, but the argument is that it's quite a good

niche Niche may refer to: Science *Developmental niche, a concept for understanding the cultural context of child development *Ecological niche, a term describing the relational position of an organism's species *Niche differentiation, in ecology, the ...

. If you deliver a licensed game for a kid, you know it's going to sell a certain amount, and that Walmart are going to stock it. It's a good, solid niche." Brown also claimed they were focused on developing games for traditional consoles as they are a "good, safe experience" compared to

free-to-play Free-to-play (F2P or FtP) video games are games that give players access to a significant portion of their content without paying or do not require paying to continue playing. Free-to-play is distinct from traditional commercial software, which ...

mobile games whose business model has been controversial due to its pervasive use of

microtransactions Microtransactions, often abbreviated as mtx, are a business model where users can purchase virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransact ...

especially on titles marketed towards children, also tapping into the existing install base of consoles, whose previous owners hand down to their children or younger siblings to play on. "At the end of console cycles, licensed games tend to do particularly well."

Games published

References

External links

* {{Official website, http://www.outrightgames.com/ Companies based in London British companies established in 2016 Video game companies established in 2016 Video game publishers Video game companies of the United Kingdom