Outdoor Voices (sometimes just O.V.) is an American clothing company, focused on the design and sale of athletic apparel. The company was founded in 2013 by Tyler Haney in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, and is now headquartered in

Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

. The company's products are sold online and at its stores. On February 25, 2020, Haney tendered her resignation, and Cliff Moskowitz, the president of a fashion-oriented

private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a ty ...

firm, took over as interim CEO.

History

The company's founder, Tyler Haney, was motivated to found Outdoor Voices due to a love of sports and athletics. She founded Outdoor Voices in 2013. In early 2014,

J. Crew J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dr ...

selected the Outdoor Voices line for its stores’ "Brands We Love" sections after the line was featured in a London boutique, Garbstore. The company's first store opened in Austin in October 2014. Its first pop-up shop opened in Manhattan in 2015. The company was known initially for their "kits," which included a collection of tops and bottoms that could be mixed and matched for a bundled price. Over time, Outdoor Voices raised over $9.5 million from investors like General Catalyst Partners. In 2015, Outdoor Voices received $7.5 million in investments to start their active apparel line. In 2016, Haney decided to move the company to Austin, Texas to focus on building a new and a bigger headquarters for the company and hired more employees including some of Haney's friends from high school.

Mickey Drexler Millard "Mickey" S. Drexler (born August 17, 1944) is an American businessman and investor, currently CEO of Alex Mill, and head of Drexler Ventures. He was formerly the CEO and chairman of J.Crew Group, as well as the CEO of Gap Inc. Early lif ...

, the former CEO of

Gap Inc. The Gap, Inc., commonly known as Gap Inc. or Gap (stylized as GAP), is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The c ...

and

Group, Inc., became the company's

chairman of the board The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...

in the summer of 2017. As of March 2018, the company had raised roughly $57 million in funding. Lead investors include GV, General Catalyst Partners, and Forerunner Ventures. On April 24, 2018, Outdoor Voices launched a running collection with

Hoka One One Hoka One One (stylized as HOKA) is an athletic shoe company originating in Annecy, France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximal ...

. They also released a corresponding app called O.V. Trail Shop. The app features the nearest Trail Shops where the new running collection can be found. In 2018, Outdoor Voices launched their first swimwear collection called “H2Ov”. In February 2020, in an effort to restructure the company, Haney stepped down as CEO. Outdoor Voices indicated that there will be an additional 15 layoffs across the company. Outdoor Voices has collaborated with other clothing and exercise-related companies to produce limited run products. Collaborators include the fashion blog '' Man Repeller'',

ClassPass ClassPass Inc. is the largest health club aggregator by number of club partnerships, with over 30,000 health clubs in 28 countries. For a subscription fee, it provides both online and in-person access to different fitness classes such as yoga, st ...

, and French fashion label

A.P.C. ''Atelier de Production et de Création'', or A.P.C.'','' is a French ready-to-wear brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris. History In 1987, Jean Touitou created a clothing line which would later b ...

References

External links

*{{Official, https://www.outdoorvoices.com/ American companies established in 2013 2013 establishments in New York City Companies based in Austin, Texas Clothing brands of the United States Online clothing retailers of the United States Retail companies established in 2013 Clothing companies established in 2013