Osterizer is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

which has been used by Oster Manufacturing for its line of

blender A blender (sometimes called a mixer or liquidiser in British English) is a kitchen appliance, kitchen and laboratory appliance used to mix, crush, purée or emulsion, emulsify food and other substances. A stationary blender consists of a blender ...

s since 1946.

History

It has been claimed to be the first mainstream brand of blender,Young though technically the

Waring Waring is an English surname with two derivation hypotheses: from the Frankish ''Warin'', meaning 'guard,' via Norman French ''Guarin,'' or from the Anglo-Saxon ''Wæring'', meaning 'confederate' or, more literally, 'oath companion.' Both hypothe ...

blender ''brand'' was introduced in 1937. In 1946, Oster acquired the

Stevens Electric Company Sunbeam Products is an American brand that has produced electric home appliances since 1910. Its products have included the Mixmaster mixer, the Sunbeam CG waffle iron, Coffeemaster (1938–1964) and the fully automatic T20 toaster. The comp ...

, which had received a patent on the liquifying blender in 1922. Oster itself was bought by

Sunbeam Corporation Sunbeam Products is an American brand that has produced electric home appliances since 1910. Its products have included the Mixmaster mixer, the Sunbeam CG waffle iron, Coffeemaster (1938–1964) and the fully automatic T20 toaster. The comp ...

in 1960.

The blender

Osterizer blenders tended towards heavy construction and motors. While this raised cost, many early-model Osterizers still function today, and are more powerful than a majority of contemporary consumer blenders.

Popular culture

Oster Platinum Face 60-Minute Timer celebrated the 80th Anniversary in December 2010. There is an Osterizer blender in the kitchen in the film ''

Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only extant group in the tribe Bombini, though a few extinct related gener ...

''. There is an Osterizer blender in the film “ET”.

Sources

* J. Hebey, ''Domestic Aesthetic: Household Art 1920–1970'', 5 Continents Publishing, 2003. . * M. Young, ''World Almanac Book of Records'', World Almanac, 2006. . * B. Huxford, ''Garage Sale & Flea Market Annual'', Collector Books, 2004. .

Notes

External links

Oster Official Site
Home appliance brands Products introduced in 1946 {{product-stub