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Osian's-Connoisseurs of Art Private Limited was a
fund Fund may refer to: * Funding is the act of providing resources, usually in form of money, or other values such as effort or time, for a project, a person, a business, or any other private or public institution ** The process of soliciting and gathe ...
started in Mumbai in 2007 by
Neville Tuli Neville Tuli (born 24 April 1964) is the Founder Chairman of the "Osian’s" Group of companies. The Group includes the Parent Company, "Osian’s Connoisseurs of Art Pvt. Ltd." (Estd. 2000, closed in 2010) and its two Subsidiary Companies, ...
. It was closed down in 2010 upon orders from the Securities and Exchange Board of India,
SEBI The Securities and Exchange Board of India (SEBI) is the regulatory body for securities and commodity market in India under the ownership of Ministry of Finance within the Government of India. It was established on 12 April 1988 as an executive ...
name="forbes">


Founding

Osian's art fund was India's first arts based fund. It was established in 2007 in
Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
by
Neville Tuli Neville Tuli (born 24 April 1964) is the Founder Chairman of the "Osian’s" Group of companies. The Group includes the Parent Company, "Osian’s Connoisseurs of Art Pvt. Ltd." (Estd. 2000, closed in 2010) and its two Subsidiary Companies, ...
, an Indian who had reportedly spent eight years gambling in the UK (mostly on horses at
Ladbrokes Ladbrokes Coral is a British gambling company founded in 1886. Its product offering includes sports betting, online casino, online poker, and online bingo. The business is split into two divisions, UK and International. UK operations are c ...
)and had returned to India in the early 2000s. The fund consisted of numerous schemes, which allowed people to invest a minimum of Rs 10 lakh and in multiples of Rs 5 lakh thereafter, promising annual returns of 10 percent. The fund in turn invested in art by Indian painters. The fund was not registered with SEBI. A similar fund floated by another company called "Yatra Art fund" also used a similar modus operandi. It too was finally closed down by SEBI in 2015.


Modus Operandi

The fund invested funds in art, including paintings, and had a functioning art auction house. As per Forbes and Moneylife India, Tuli built up a clientele in the nascent art scene in India, by attending socialite parties and get togethers, portraying himself to be an expert on art, writing books and subsequently floating an art fund that would invest in art. Investments in this art fund were sold through a tie up with the Indian division of
ABN Amro ABN or abn may refer to: Companies * ABN AMRO Group, a Dutch bank group * ABN AMRO, sometimes referred to as "ABN" in shorthand, is a Dutch state-owned bank * Algemene Bank Nederland, a now-defunct Dutch bank Radio, news and television organizat ...
, a
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bank A bank is a financial institution that accepts deposits from the public and creates a demand deposit while simultaneously making loans. Lending activities can be directly performed by the bank or indirectly through capital markets. Because ...
. A high entry load was charged to all investors, and this was used for a while to pay them back. Subsequently, the fund ran out of money and after complaints were lodged by customers, it was investigated by the enforcement directorate in India. Osian's most popular fund offered was the "Osian’s Art Fund – Scheme Contemporary 1", a three-year scheme which matured in July 2009 and had 656 unit holders. Returns of up to 40 percent were promised to investors. The company in turn purchased art by Indian artists including
MF Husain Maqbool Fida Husain (17 September 1915 – 9 June 2011) was an Indian artist known for executing bold, vibrantly coloured narrative paintings in a modified Cubist style. He was one of the most celebrated and internationally recognised Ind ...
and FN Souza, but was only able to sell them at a loss, thus leaving its investors with their initial investments eroded. As per an investigation co0nducted by SEBI, the scheme had thus collected 102.4 crore rupees. A fund management fee of 3% was charged for purchasing units of Rs. 100 each, with an agreement to share the profits of sales with customers on a 30:70 basis and a promised hurdle rate of 15 percent.


Closure

Following complaints of non payment, the SAT (Securities Appellate Tribunal) ordered an investigation into the schemes floated by Osian. After hearing the case for over five years, it finally decided in April 2013 that the schemes floated by Osian were illegal 'Collective Investment Schemes', all carried out under the umbrella of "Osian's Connoisseurs", a sponsor and asset management company for Osian Art Fund. Thus they came under the gambit of SEBI and needed to be both registered as well as needed to comply with SEBI guidelines. Connosiers of Art pvt. ltd., the holding company of Osian's art fund was finally ordered to be closed in 2013 by the Securities and exchange board of India. Most of its customers did not receive their principal back. Its outstandings were to the tune of Rs. 40 crores in 2014. No charges were levied against the founder Tuli who continues to operate Osian from New Delhi under a revised banner. In 2014, Tuli appealed to a tribunal to allow Osian to continue, while he tried to pay back at least some of its customers. In April 2017, the art fund was formally closed down, though Osian continues to work in other fields including wildlife. Meanwhile,
Abraaj Capital The Abraaj Group was a private equity firm operating in six continents that is currently in liquidation due to accusations of fraud. The firm was founded by Pakistani businessman Arif Naqvi and was based in Dubai, United Arab Emirates. History ...
, a Dubai-based investment company filed a suit in London's commercial court against Osian to recover the $23.7 million it gave Bregawn Jersey, one of Tuli's many offshore companies, to seed an international venture called the India Asia Arab Art Fund. Osian's most ambitious project, Osianama, an art conservatory and pop culture museum, is yet to rise from the land in Central Mumbai where the famed Minerva theatre once stood. As per Forbes, the list of people who invested in Osian's art funds including the "Connoisseurs of Art" fund includes Sanjeev Khandelwal (Khandelwal Laboratories), industrialist
Gautam Thapar Gautam Thapar (born 7 December 1960) is an Indian businessman who is the chairman of Avantha Group and is part of the Thapar family. Early life Gautam Thapar belongs to the third generation of the business family founded by his grandfather ...
,
Pramit Jhaveri Pramit Jhaveri is an Indian banker and ex-CEO of Citi. He served as Citi’s India CEO from 2010 to 2019 and is the longest-serving India chief of the bank. Prior to his role as CEO, Pramit set up Citi’s investment banking business in India. I ...
(
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), Sheshasayee Properties (
Kumar Mangalam Birla Kumar Mangalam Birla (born 14 June 1967) is an Indian billionaire industrialist, philanthropist, Chartered Accountant and the chairman of the Aditya Birla Group, one of the largest global conglomerates in India. He is also the chancellor of t ...
),
Priya Paul Priya Paul (born 1967) is an Indian businesswoman, the chairperson of Apeejay Surrendra Park Hotels, a subsidiary of the Apeejay Surrendra Group, which operates The Park Hotels chain of hotels. Career She joined the company after finishing her ...
( Apeejay Surendra Group), HCL Corporation Ltd.,
Roshni Nadar Roshni Nadar Malhotra (born 1980/81) is an Indian billionaire businesswoman and the chairperson of HCL Technologies and the first woman to lead a listed IT company in India. She is the only child of HCL founder and billionaire industrialist Sh ...
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Ashok Alexander Ashok Alexander is the Founder-Director of The Antara Foundation, a non-profit focused on public health. Prior to establishing Antara Foundation in 2013, Ashok headed the India operations of the Bill & Melinda Gates Foundation. He led the creat ...
(
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), celebrity cook
Tarla Dalal Tarla Dalal (3 June 1936 – 6 November 2013) was an Indian food writer, chef, cookbook author and host of cooking shows. Her first cook book, ''The Pleasures of Vegetarian Cooking'', was published in 1974. Since then, she wrote over 100 books a ...
, Jaithirth (Jerry) Rao (the founder of MphasiS),
Kamal Morarka Kamal Morarka (18 June 1946 – 15 January 2021) was an Indian union minister and businessman. He was a National president of the Samajwadi Janata Party (Rashtriya). Political career When Janata Dal was formed in 1988, he was made treasurer o ...
(Gannon Dunkerly) and Sangita Kathiwada.


References

{{Reflist Investment companies of India