Organic, Inc.
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Organic, Inc. is a digitally-led
advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
that is a member of DAS Group of Companies, a division of Omnicom Group Inc. It is headquartered in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
with additional offices in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
and
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
. It was one of the original digital agencies, and was founded in 1993 by Jonathan Nelson,
Brian Behlendorf Brian Behlendorf (born March 30, 1973) is an American technologist, executive, computer programmer and leading figure in the open-source software movement. He was a primary developer of the Apache Web server, the most popular web server software ...
, Cliff Skolnick and Matthew Nelson.Bayers, Chip
"The Original Internet Adman"
''
AdWeek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...
'', 2011-07-12. Retrieved on 1-17-12.
The firm completed an
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
in February 2000 under the ticker OGNC,Koffey, Nicole
"Organic (OGNC) to Open Strong"
''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'', 2000-02-02. Retrieved on 2009-07-03.
. Due to the economic effects of the
Dot-com bubble The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compo ...
, Organic was re-privatized in 2001, and became a subsidiary of Omnicom in 2003.Mack, Ann M
"Omnicom Confirms Organic Purchase"
''
AdWeek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...
'', 2003-03-03. Retrieved on 2009-07-03.


References


External links


Company Website
{{DEFAULTSORT:Organic, Inc. Digital marketing companies of the United States Companies based in San Francisco Marketing companies established in 1993