"Orasaadha" () is a 2018 song composed and performed by Vivek–Mervin (a duo of Vivek Siva and

Mervin Solomon Mervin may refer to: __NOTOC__ People * Mervin (given name), a list of people with this name * Barbara Mervin (born 1982), Canadian rugby union player * Edmund Mervin, Anglican Archdeacon of Surrey from 1556 to 1559 Places * Rural Municipality of ...

) and lyrics written by Ku. Karthik for the platform 7up Madras Gig. Released on 7 June 2018, the song received viral response from the audiences and listeners and became one of the non-film hit songs in 2018.

Background

"Orasaadha" was the maiden independent song for Vivek and Mervin after working as music engineer and programmer for

Anirudh Ravichander Anirudh Ravichander (born 16 October 1990), also known Mononymous person, mononymously as Anirudh, is an Indian film scorer music composer music producer singer and instrumentalist who primarily works in Tamil films. He is the son of actor Ra ...

and their foray in films with '' Vadacurry'', ''

Pugazh ''Pugazh'' () is a 2016 Indian Tamil language, Tamil-language action thriller film written and directed by Manimaran and co-produced by Varun Manian. The film stars Jai (actor), Jai and Surbhi, while Karunas, RJ Balaji, G. Marimuthu, and Pirais ...

'', '' Dora'' and ''

Gulaebaghavali ''Gulaebaghavali'' () is a 2018 Indian Tamil-language heist action comedy film written and directed by Kalyaan and produced by KJR Studios. The film stars Prabhu Deva and Hansika Motwani, with Revathi, Ramdoss, Anandaraj, and Yogi Babu in suppor ...

''. In an interview with Srinivasa Ramanujam of ''

The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...

'', the duo stated that the song is about a youngster's first love, which falls in the new-age

electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...

genre, which was a challenging attempt since Vivek and Mervin were belonging to different musical backgrounds - the former is about

Carnatic music Carnatic music, known as or in the Dravidian languages, South Indian languages, is a system of music commonly associated with South India, including the modern Indian states of Karnataka, Andhra Pradesh, Telangana, Kerala and Tamil Nadu, an ...

and the latter's revolve around

Gospel Gospel originally meant the Christian message ("the gospel"), but in the 2nd century it came to be used also for the books in which the message was set out. In this sense a gospel can be defined as a loose-knit, episodic narrative of the words an ...

and

Western classical Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" also ...

tracks, and there were different musical influences when they collaborate together.

Music video

The music video for this song was shot at Knack Studios' special arena Studio Gigs, where the creative team allowed to shoot most of the songs for the online platform. Amith Krishnan directed the music video whereas Vijay Kartik Kannan filmed the visuals. Anusha Swamy and Suren Rajendran appeared in this song apart from doing the choreography.

Reception

The song became an instant hit upon its release on 7 June 2018. Major praise from listeners and music critics pointed the electro pop genre for this song, apart from the composer's usual nuances of music genre. The music video of this song crossed more than 82 million views in YouTube. The success of the number prompted the duo to create more of independent songs, with two of the songs "Gaandu Kannamma" and "Pakkam Neeyum Illai" were released through the same label

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

. Orasaadha was listed in their ''Ten Tamil Romantic Songs of 2018'' by ''

The New Indian Express ''The New Indian Express'' is an Indian English-language broadsheet daily newspaper published by the Chennai-based Express Publications. It was founded in 1932 as ''The Indian Express'', under the ownership of Chennai-based P. Varadarajulu Naid ...

'', which is one of the two non-film singles being included in the list; the second one is "Bodhai Kodhai" composed by Karthik. Both the artists performed on a special stage performance telecasted on

Jaya TV Jaya TV HD is a Tamil language satellite television channel based in Chennai, India. Jaya TV HD is also broadcast to the expatriate Tamil community via various media partnerships. Hemant Sahai of HSA had Jaya TV HD as his first client. Jaya TV ...

on 13 September 2018 during the occasion of

Vinayagar Chathurthi Ganesh Chaturthi (ISO: ), also known as Vinayak Chaturthi (), or Ganeshotsav () is a Hindu festival commemorating the birth of the Hindu god Ganesha. The festival is marked with the installation of Ganesha's clay idols privately in homes and p ...

, and also at the Behindwoods Gold Mic Awards held in December 2019, where it marked the first live stage performance for the duo. They also bagged the award for Best Independent Music at the ceremony.

Credits

Credits adapted from

Sony Music South Sony Music Entertainment India Pvt. Ltd. is the record label operated by Sony in Chennai, India. The company began operation in 1997, and it was the first record company in India to be 100% foreign-owned, with Sony being a Japanese corporatio ...

* Composed by: Vivek-Mervin * Vocals:

& Vivek Siva * Lyrics: Ku. Karthik * Music Produced & Arranged by Vivek-Mervin * Recording Engineers: Sachin, Shervin * Mixed by Vivek Siva @ VM Labs,

Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...

* Mastered by

Shadab Rayeen Shadab Rayeen is Indian sound engineer. His best known work is the mix of ''Ae Dil Hai Mushkil''. He has been honoured with the "Best Recording Engineer Award" in the category of Technical Awards for the mix of ''Ae Dil Hai Mushkil'' by Interna ...

@ New Edge Studios,

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

References

External links

* {{YouTube, id=93Y_eCwdR5k, title="Orasaadha" - Music video Tamil-language songs 2018 songs Tamil music