Ora Ito (born 1977 in

Marseille, France Marseille ( , , ; also spelled in English as Marseilles; oc, Marselha ) is the prefecture of the French department of Bouches-du-Rhône and capital of the Provence-Alpes-Côte d'Azur region. Situated in the camargue region of southern France ...

) is a French designer. 'Ora-Ïto' is the brand name of his work and includes designs for watchmaker Swatch, appliance manufacturer

Gorenje Gorenje (); stylized as ''gorenje''), is a Slovenian major appliance manufacturer, founded in 1950 by Ivan Atelšek. It is based in Velenje, Slovenia. It is the fourth largest manufacturer of household appliances in Europe. Appliances are sold un ...

, brewer Heineken and tobacconist/fragrance chemist

Davidoff Davidoff is a Swiss premium brand of cigars, cigarettes and smoker's accessories. The Davidoff cigarette brand has been owned by Imperial Brands after purchasing it in 2006. The non-cigarette portion of the Davidoff tobacco brand is owned by O ...

. The underlying philosophy behind his design work is

Simplexity Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. Jeffrey Kluger wrote a book about this pheno ...

, and his design language can be described as minimal with organic techno-futuristic elements.

References

External links

Die Karriere von Ora Ito
1977 births French industrial designers Living people Date of birth missing (living people) French people of Italian descent Businesspeople from Marseille {{design-bio-stub