NOS Alive (formerly Optimus Alive! and Optimus Alive) is an annual music and arts festival held in the Algés riverside, close to

Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Grande Lisboa, Lisbon's urban area extends beyond the city's administr ...

, in Portugal. It is organized since 2007 by the Portuguese live entertainment company Everything is New. Its naming sponsor is telecommunications company NOS (previously named Optimus). It takes place during the second week of July and lasts 3 or 4 days. It currently has six stages, including a stage dedicated to fado music and a stage dedicated to

stand-up comedy Stand-up comedy is a comedy, comedic performance to a live audience in which the performer addresses the audience directly from the stage. The performer is known as a comedian, a comic or a stand-up. Stand-up comedy consists of One-line joke ...

. The next edition is scheduled to take place between 6 and 8 July 2023.

History

The Alive festival was created by the live entertainment company Everything is New in 2007. The name of the festival is taken from the

Pearl Jam Pearl Jam is an American rock band formed in Seattle, Washington, in 1990. The band's lineup consists of founding members Jeff Ament (bass guitar), Stone Gossard (rhythm guitar), Mike McCready (lead guitar), and Eddie Vedder (lead vocals, guita ...

song " Alive". The first edition occurred between 8 and 10 June 2007, under the name "Oeiras Alive!", and had two stages. The headliners were

, The Smashing Pumpkins and the

Beastie Boys Beastie Boys were an American rap rock group from New York City, formed in 1978. The group was composed of Mike D, Michael "Mike D" Diamond (vocals, drums), Adam Yauch, Adam "MCA" Yauch (vocals, bass), and Ad-Rock, Adam "Ad-Rock" Horovitz (voca ...

. In its second edition, the date of the festival was changed to the second weekend of July and the name of the festival was changed to include a naming sponsor. Between 2008 and 2010, the festival was named "Optimus Alive!", after the telecommunications company Optimus. A third stage was added in the 2009 edition. The 2009 edition was also the only edition to date to have a day dedicated to heavy metal music in the main stage, which had

Metallica Metallica is an American heavy metal band. The band was formed in 1981 in Los Angeles by vocalist/guitarist James Hetfield and drummer Lars Ulrich, and has been based in San Francisco for most of its career. The band's fast tempos, instrume ...

as the headliner. In 2011, the exclamation mark was dropped from the festival name, and it became "Optimus Alive" until 2014. To mark its 5th anniversary, an extra day was added to the festival, making it a 4-day event in 2011. A new bandstand stage was added in 2012. In 2014 the naming sponsor company Optimus changed its name to NOS, and the festival name was changed accordingly to NOS Alive in 2015. A stage dedicated to

was also added in the 2014 edition. In 2016, a new stage dedicated to fado music was added. The 2020 edition of NOS Alive was planned to happen between 8 and 11 July 2020, with Kendrick Lamar, Taylor Swift, Billie Eilish and The Strokes as headliners. On 19 May 2020, the festival was cancelled due to the Portuguese government's decision to prohibit all large-scale events in the country until 30 September 2020, amid the COVID-19 pandemic. Following this cancellation, NOS Alive '21 was scheduled to take place between 7 and 10 July 2021, with all tickets bought for 2020 valid for the new dates or refunded by request. In early May 2021, Álvaro Covões, CEO of Everything is New, expressed his doubts regarding the execution of the festival that year due to the continuing COVID-19 pandemic. The festival was cancelled once again on 20 May 2021, with the tickets remained valid for NOS Alive '22.

Location

The festival takes place at the Passeio Marítimo de Algés, a riverside open-area close to the limits of the city of

. The nearest public transport stop is the Algés train station, which is part of the

Cascais Line The Cascais Line ( pt, Linha de Cascais) is a Portuguese railway line which connects the municipalities of Lisbon, Oeiras, and Cascais. The line starts in Lisbon, at Cais do Sodré and ends in Cascais. On the Lisbon urban trains' diagra ...

Editions

Media coverage

NOS Alive has a media partnership with the Portuguese public broadcaster RTP and the radio station Rádio Comercial. RTP provides coverage of the festival, including transmission of selected concerts, in their streaming platform RTP Play.

References

External links