Oodle, Inc. is an

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a way ...

based out of

San Mateo, California San Mateo ( ; ) is a city in San Mateo County, California, on the San Francisco Peninsula. About 20 miles (32 km) south of San Francisco, the city borders Burlingame to the north, Hillsborough to the west, San Francisco Bay and Foster C ...

. It was founded in 2004 by ex-

Excite Excitation, excite, exciting, or excitement may refer to: * Excitation (magnetic), provided with an electrical generator or alternator * Excite Ballpark, located in San Jose, California * Excite (web portal), web portal owned by IAC * Electron ex ...

executives Craig Donato, Scott Kister and Faith Sedlin.

Overview

Oodle is currently the largest classifieds aggregator, and aggregates listings from sites like

eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...

ForRent.comBoatTrader.com
as well as local listings from local newspapers and websites. Oodle strongly encourages posters to include a Facebook profile with listings, believing that users will prefer the transparency of dealing with someone with a name and face attributed to their listing. Oodle also powers other companies'

classifieds websites Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used ...

, from the online classifieds for traditional newspapers including '' The Sun'', The Washington Post Express,

New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...

to other large websites like

AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017� ...

Lycos Lycos, Inc., is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company is based in Walth ...

, Local.com,

Military.com Military.com is a website that provides news and information about the United States military, service members, veterans, and their families as well as foreign policy and broader national security issues. Founded in 1999, the site has been a divi ...

, to non-traditional classifieds hosting sites like

Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

. Oodle searches vertically in the classifieds categories of cars, real estate,

renting Renting, also known as hiring or letting, is an agreement where a payment is made for the temporary use of a good, service or property owned by another. A gross lease is when the tenant pays a flat rental amount and the landlord pays for al ...

jobs Jobs may refer to: * Job, an activity that people do for regular income gain People * Steve Jobs (1955–2011), co-founder and former CEO of Apple Inc ** Steve Jobs (disambiguation) * Laurene Powell Jobs (born 1963), widow of Steve Jobs * Lisa ...

personals A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an adve ...

merchandise Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more i ...

tickets Ticket or tickets may refer to: Slips of paper * Lottery, Lottery ticket * Parking violation, Parking ticket, a ticket confirming that the parking fee was paid (and the time of the parking start) * Ticket system, Toll ticket, a slip of paper use ...

, pets and

services Service may refer to: Activities * Administrative service, a required part of the workload of university faculty * Civil service, the body of employees of a government * Community service, volunteer service for the benefit of a community or a pu ...

. Oodle aggregates listings from national and local sources, covering over 1000 regions in the United States, UK, Canada, Ireland, and

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

History

On March 6, 2009, Facebook launched a now defunct version of its Marketplace application powered by Oodle. In November 2010 Oodle acquired Grouply, a platform for building custom social networking groups. The

QVC QVC (short for "Quality Value Convenience") is an American free-to-air television network, and flagship shopping channel specializing in televised home shopping, owned by Qurate Retail Group. Founded in 1986 by Joseph Segel in West Chester, Penn ...

home shopping company purchased Oodle in 2012. In May 2015, the site was purchased from QVC by Oodle Holdings.

Third party resources

Oodle provides its classifieds content for publication on external websites through the use of an

API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standa ...

or simpler JavaScript Widget.

Partner listings

Websites supply their classified ad listings to Oodle in the form of

XML Extensible Markup Language (XML) is a markup language and file format for storing, transmitting, and reconstructing arbitrary data. It defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. T ...

or CSV files which Oodle parses into their database for redistribution. Oodle currently has over 75,000 partner listings
FreeAdsTime
is one of the ad suppliers of Oodle.Example of FreeAdsTime listing on Oodle
Archive.org. Retrieved February 8, 2021.

References

External links