Ontario Pork Producers’ Marketing Board (OPPMB or Ontario Pork), is the

marketing board A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. It can also be defined as an organization set up by a government to regulate the buying and selling of a certain ...

which represents the about 1700 producers who market hogs in the province of

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...

. The office has been located in

Guelph Guelph ( ; 2021 Canadian Census population 143,740) is a city in Southwestern Ontario, Canada. Known as "The Royal City", Guelph is roughly east of Kitchener and west of Downtown Toronto, at the intersection of Highway 6, Highway 7 and Wel ...

since moving there from

Etobicoke Etobicoke (, ) is an administrative district of, and one of six municipalities amalgamated into, the city of Toronto, Ontario, Canada. Comprising the city's west-end, Etobicoke was first settled by Europeans in the 1790s, and the municipalit ...

in 2001.

Purpose

Ontario Pork represents

pork Pork is the culinary name for the meat of the domestic pig (''Sus domesticus''). It is the most commonly consumed meat worldwide, with evidence of pig husbandry dating back to 5000 BCE. Pork is eaten both freshly cooked and preserved; ...

producers in many areas, including

consumer education Consumer education is the preparation of an individual to be capable of making informed decisions when it comes to purchasing products in a consumer culture. It generally covers various consumer goods and services, prices, what the consumer can e ...

, research, government representation, environmental issues, animal care and food quality assurance. The organization is also responsible for arranging for payment of hogs and, working cooperatively with the processors, arranging the trucking. Ontario Pork acts as the official spokes-group for the industry and is a source of information about the industry. Under Ontario's Farm Products Marketing Act and Regulation 419-1990, Ontario Pork has the legal right to control the marketing and transportation of market hogs produced in Ontario. All market hogs must be purchased through the board and producers are charged a service fee for every market hog sold. There are no quotas in hog production and producers are free to ship as many hogs as they wish. The regulations do not cover

breeding stock Selective breeding (also called artificial selection) is the process by which humans use animal breeding and plant breeding to Selection (biology), selectively develop particular phenotypic traits (characteristics) by choosing which typically ...

or feeder pigs. Following lobbying from producers for a more open marketing system, in 2006, Ontario Pork announced that it will provide consultation on the issue to get input from producers and other industry stakeholders. On May 13, 2010, the Ministry of Agriculture, Food and Rural Affairs permitted the sale of hogs directly to buyers or through an intermediary.

History

The Ontario Pork Producers’ Marketing Board was formed in 1946 after a vote of hog producers in 1945 showed an overwhelming majority of producers in Ontario favoured a producer-controlled organization. The provincial government enacted the Ontario Hog Marketing Scheme - 1946 under the Farm Products Control Act, now called the Farm Products Marketing Act.

Activities

A two-year, $3-million advertising campaign undertaken between 2002 and 2004 was credited with improving

public opinion Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first use ...

of hog farmers in Ontario. The

approval rating An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions ...

of pork producers was at an all-time low of 46% at the start of 2002, prior to the campaign and increased to 59% by mid-March, 2004, according to the polling firm,

Ipsos-Reid Ipsos Reid was the name of a Canada-based research company, still existing under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as the Angus Reid Group, the company expanded across the country and was pur ...

. Ontario Pork funded a

University of Guelph , mottoeng = "to learn the reasons of realities" , established = May 8, 1964 ()As constituents: OAC: (1874) Macdonald Institute: (1903) OVC: (1922) , type = Public university , chancellor ...

research project to genetically alter pigs to better metabolize

phytate Phytic acid is a six-fold dihydrogenphosphate ester of inositol (specifically, of the ''myo'' isomer), also called inositol hexakisphosphate (IP6) or inositol polyphosphate. At physiological pH, the phosphates are partially ionized, resulting in ...

, which will reduce the amount of phosphorus in their feces and thereby reduce pollution that makes its way into rivers, lakes, and streams.

References

External links

Ontario Pork homepage
Organizations based in Guelph Marketing boards Agricultural organizations based in Canada {{Canada-corp-stub

Purpose

History

Activities

References

Further reading

External links