In the

entertainment industry Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have dev ...

, a one sheet (or one-sheet) is a single document that summarizes a product for

publicity In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) ...

and sales.

Cinema

A one sheet is a specific size (typically before 1985; after 1985) of film poster advertising. Multiple one-sheets are used to assemble larger advertisements, which are referred to by their sheet count, including 24-sheet

billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

s, and 30-sheet billboards. The term is also used as synonym for the

poster art A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. ...

work and the

film poster A film poster is a poster used to promote and advertise a film primarily to persuade paying customers into a theater to see it. Studios often print several posters that vary in size and content for various domestic and international markets. The ...

itself. Since a one sheet is used in the official advertising for a film, they are prized by both collectors of

memorabilia A souvenir (), memento, keepsake, or token of remembrance is an object a person acquires for the memories the owner associates with it. A souvenir can be any object that can be collected or purchased and transported home by the traveler as a m ...

for specific films and of film posters themselves. Film posters sold in general retail are in poster size, . Prior to 1985, the majority of film posters sent to cinemas were folded before mailing, although, on rare occasions, they were instead rolled and shipped in tubes. While today there are several ways to eliminate these fold lines, many purists prefer film posters in their used conditions.

Music

In music publicity and distribution, a one sheet is exactly what the name implies: one sheet of

paper Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, rags, grasses or other vegetable sources in water, draining the water through fine mesh leaving the fibre evenly distributed ...

, on which information is provided about the musician and/or a specific

release Release may refer to: * Art release, the public distribution of an artistic production, such as a film, album, or song * Legal release, a legal instrument * News release, a communication directed at the news media * Release (ISUP), a code to ident ...

which is being distributed. One sheets often accompany a

record A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, ...

or CD when it is being shipped to

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

s and music publications (i.e.,

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

s, web-based forums, etc.) A one sheet is sometimes also referred to as a press sheet or a promo sheet.

Layout and content

Depending on the purpose it serves, a one sheet will often contain a variety of information about its subject. Often comprising both images and text, one sheets typically serve as a way to introduce the unfamiliar reader to a particular artist. The name of the artist (and perhaps the title of the release) will appear prominently. Some common elements found on a one-sheet can include: * Logo * Biographical information * Photograph(s) of the artist *

Cover art Cover art is a type of artwork presented as an illustration or photograph on the outside of a published product such as a book (often on a dust jacket), magazine, newspaper ( tabloid), comic book, video game (box art), music album (album art), ...

work for the release * Names of the stronger, more representative tracks * Names of tracks that might be in violation of U.S.

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

(FCC) guidelines (for radio

airplay Airplay is how frequently a song is being played through broadcasting on radio stations. A song which is being played several times every day (spins) would have a significant amount of airplay. Music which became very popular on jukeboxes, in n ...

) * List of similar artists * Contact information for the artist, record label, or distributor * Planned retail release date

Cinema

Music

Layout and content

See also

References

Further reading