Ones to Watch is an American music blog primarily aimed at showcasing new talent. The website was created independently by House of Blues Entertainment (a division of

Live Nation Entertainment Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...

) in October 2013, before becoming a collaborative venture with Skype Inc. in February 2014. In September 2016, French telecommunications company

Alcatel Alcatel may refer to: * Alcatel, a former French telecommunications equipment company, which became Alcatel-Lucent and is now part of Nokia * Alcatel Mobile, a brand of mobile phones, tablets and wearables, formerly a joint venture between Alcatel ...

started a marketing sponsorship with Ones To Watch. The publication is currently based in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

and is powered by

exclusively. Ones To Watch alumni include

Dua Lipa Dua Lipa ( , ; born ) is an English and Albanian singer and songwriter. Possessing a mezzo-soprano vocal range, she is known for her signature disco- pop sound. Lipa has received numerous accolades, including six Brit Awards, three Gramm ...

Logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the science of deductively valid inferences or of logical truths. It is a formal science investigating how conclusions follow from premises ...

and

Imagine Dragons Imagine Dragons is an American pop rock band from Las Vegas, Nevada, consisting of lead singer Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee and drummer Daniel Platzman. The band first gained exposure with the release of their sing ...

. Ones to Watch continuously holds concert tours and series with Live Nation and Skype. These tours often headline one act and guest multiple supporting acts whilst performing at venues of the

House of Blues House of Blues is an American chain of live music concert halls and restaurants. It was founded by Isaac Tigrett, the co-founder of Hard Rock Cafe, and Dan Aykroyd, co-star of the 1980 film ''The Blues Brothers''. The first location opened at ...

franchise. The website's main interface includes a panel of new artists which can be filtered alphabetically and by genre, in addition to the newest blogposts and a

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

playlist (#NowWatching) of music released in that week. The publication created a

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

channel in January 2019 which has gained millions of views. Their most popular video series, "Live From The Rooftop", has over 32 episodes consisting of live acoustic performances from the Live Nation Headquarters on

Hollywood Boulevard Hollywood Boulevard is a major east–west street in Los Angeles, California. It begins in the east at Sunset Boulevard in the Los Feliz district and proceeds to the west as a major thoroughfare through Little Armenia and Thai Town, Hollywoo ...

. Other series include one-on-one introduction interviews with new artists ("Who Is?"), self-recorded video tutorials by artists themselves ("How To") as well as simple live performances ("All Eyes On").

References

American music websites Internet properties established in 2013 Music blogs {{Blog-stub