OneBeyond (formerly known as OneBelow) is a British

variety store A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, automotive parts, dry goods, toys, hardware, home furnishings, and a selection of groceries. It u ...

launched by Christopher Edwards and Chris Edwards Sr. Christopher Edwards is managing director while father Chris Edwards Sr is chairman.

History

In October 2018, it was announced that former

Poundworld Poundworld was a chain of British value variety stores that sold most of its items for £1. It was founded in 1974 by Yorkshire-based father-and-son team Chris Edwards Sr. and Chris Edwards Jr. In contrast to many high street retailers, it ma ...

founders Christopher Edwards and Chris Edwards Sr would be launching their own new variety store, where products are sold for £1 or less. OneBelow was incorporated on 29 September 2018 as OneBelow Retail Limited. One Below would be very similar to Edwards former venture of

which went into administration in June 2018. On 1 March 2019 OneBelow opened four new stores on the same day, with branches in

Doncaster Doncaster (, ) is a city in South Yorkshire, England. Named after the River Don, it is the administrative centre of the larger City of Doncaster. It is the second largest settlement in South Yorkshire after Sheffield. Doncaster is situated in ...

, South Shields and two more in two different areas of

Leeds Leeds () is a city and the administrative centre of the City of Leeds district in West Yorkshire, England. It is built around the River Aire and is in the eastern foothills of the Pennines. It is also the third-largest settlement (by popula ...

Kirkstall Kirkstall is a north-western suburb of Leeds, West Yorkshire, England, on the eastern side of the River Aire. The area sits in the Kirkstall ward of Leeds City Council and Leeds West parliamentary constituency, represented by Rachel Reeves. T ...

and Rothwell. All of the new OneBelow shops that opened on 1 March 2019 were placed in former

spaces and retail units. When asked about OneBelow, Edwards said in an interview "We've had a good response from landlords we've dealt with historically. We're lining shops up and most of them are going to be Poundworld sites." OneBelow are aiming to have 100 stores open and trading by the end of 2019. On 4 March 2019 OneBelow announced that on 8 March 2019 at 12:00pm four more stores will open in Nottingham Victoria Centre, Manchester Fort Retail Park, Redcar High Street and Wolverhampton Mander Centre. OneBelow also announced that four more stores: Westgate Retail Park Wakefield, Fishponds Retail Park Bristol, St Helens Hardshaw Centre and Leeds Crown Point would open on 16 March 2019, bringing the total number of stores to 12 in less than a month. Following surging inflation and considerably higher import costs, the chain rebranded to OneBeyond from September 2022, with a new strapline of ''Amazing value from only £1''. Director Chris Edwards said that the rebrand was always intending to happen, however was brought forward by around a year due to inflation challenges of 2022. The strapline is the third adopted by the chain since its inception in 2018, with the previous one being ''4,000 products £1 or less''.

Financial performance

References

British companies established in 2018 Retail companies established in 2018 2018 establishments in England Retail companies of the United Kingdom British brands {{UK-retail-company-stub