Nelson Chung (born August 24, 1985), known professionally as Onch Movement (), is a

Taiwanese American Taiwanese Americans () are Americans who carry full or partial ancestry from Taiwan. This includes American-born citizens who descend from migrants from Taiwan. As of the 2010 U.S. Census, 49% of Taiwanese Americans lived in the state of Califo ...

jewelry designer and television personality. Onch appeared on Season 1 of ''

Paris Hilton's My New BFF ''Paris Hilton's My New BFF'' (also known simply as ''My New BFF'' and other alternate titles) is an American competitive reality television series in which Paris Hilton searches for her new BFF ("best friend forever"). It was created by Michael ...

'', and co-hosted

Season 2 Season 2 may refer to: * ''Season 2'' (Infinite album) * '' 2econd Season'' See also

* {{disambig ...

. Onch Movement's jewelry is known for food-themed accessories, as well as jewelry based on licensed products such as ''

My Little Pony ''My Little Pony'' (''MLP'') is a toy line and media franchise developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature c ...

'', ''

Mr. Potato Head Mr. Potato Head is an American toy brand consisting of a plastic model of a potato "head" to which a variety of plastic parts can attach — typically ears, eyes, shoes, hat, nose, pants and mouth. Mr. Potato Head was invented and manufact ...

'', and ''

Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...

''.

Early life

Onch was born in

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

. In 2003 he immigrated to the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

to pursue a degree in Graphic Design from

The Art Institute of California - Los Angeles The Art Institutes (AI) are a collection of private for-profit art schools in the United States. Since 2019, the schools have been owned by Education Principle Foundation (aka Colbeck Foundation), a non-profit that also owns South Universi ...

Career

Reality Television

Onch first appeared in Season 1 of the MTV reality show ''Paris Hilton's My New BFF''. He showed early success, winning a challenge in episode 2. In episode 3 he garnered sympathy after being the victim of racist barbs from another contestant. Despite being eliminated in the fourth episode, Onch remained popular among the fanbase, and was invited to do live coverage of following episodes by E! Entertainment's ''

The Soup ''The Soup'' is an American television series that aired weekly on E! from July 1, 2004, until December 18, 2015 as a revamped version of ''Talk Soup'' that focused on recaps of various popular culture and television moments of the week. The ...

''. Onch returned as a co-host for Season 2 of 'My New BFF'. He and

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

have remained friends since. Onch also appeared in an episode of the ''

Dog Whisperer with Cesar Millan ''Dog Whisperer with Cesar Millan'' is a reality television series that featured dog trainer Cesar Millan's work with problem dogs. After nine seasons, the series finale aired on September 15, 2012. Episodes of ''Dog Whisperer with Cesar Millan ...

'' which featured his pet

chihuahua Chihuahua may refer to: Places *Chihuahua (state), a Mexican state **Chihuahua (dog), a breed of dog named after the state **Chihuahua cheese, a type of cheese originating in the state **Chihuahua City, the capital city of the state **Chihuahua Mun ...

Jewelry Design

Onch's jewelry first appeared in the fashion tabloids when model

Kate Moss Katherine Ann Moss (born 16 January 1974) is a British model. Arriving at the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her to fas ...

was photographed wearing his bloody razor blade necklace. His accessory line debuted with designer Heatherette in the 2007 LA Fashion week. Onch, whose logo is a pretzel, gained notoriety in 2010 for designing colorful food themed accessories. His 'meat-lace' necklace (inspired by

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

), was profiled in the LA Times, NBC New York, and

Perez Hilton Mario Armando Lavandeira Jr. (born March 23, 1978), known professionally as Perez Hilton, is an American blogger, columnist, and media personality. His blog is known for posts covering gossip items about celebrities, and for posting tabloid p ...

. Lollipops, chicken wings, bananas, and ice cream cones are other foods featured as Onch accessories. On food as inspiration, Onch said, "we humans all relate to it. We have to eat like three times a day. It's something we all like and something we all have in common."

Collaborations

Onch has collaborated with several toy brands to create themed accessories. In 2012 he worked with Sanrio Co., makers of ''Hello Kitty'', and retailer

Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...

, to create jewelry for the ''Hello Kitty Forever'' collection. He has since debuted ''Hello Kitty'' branded jewelry for Sanrio's online store. After designing a 30-inch ''My Little Pony'' statue for Hasbro Inc., Onch was signed to a long-term deal with the toymaker. He has created lines based on the ''My Little Pony'' and ''Mr. Potato Head'' franchises. In addition to toymakers, Onch has worked with Mugo Electronics on a custom MP3 player, with Japanese artist ShoJono Tomom, and with candy store SWEET! Hollywood.

Celebrity Endorsements

Onch Movement jewelry is most closely associated with

Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...

, with whom Onch has a branding deal. Minaj wore an Onch ice cream necklace when she won Best Rapper of the Year at MTV's 2011 Video Music Awards. Onch designed his Pink Fried Chicken Wing necklace specifically for the singer. He based the design on a Minaj lyric in a

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...

Till the World Ends "Till the World Ends" is a song by American singer Britney Spears from her seventh studio album, ''Femme Fatale'' (2011). It was written by Kesha, Dr. Luke, Alexander Kronlund, and Max Martin, while the production was handled by Luke, Martin an ...

'' remix: "I ain't talkin' poultry when I say this chicken's fried." Minaj's popularization of the jewelry led MTV to declare Onch's "food-bling" #2 on the list of Best Celebrity Accessories of 2011. In addition to Nicki Minaj, celebrities who have worn Onch Movement Jewelry include singer

Cher Lloyd Cher Lloyd (born 28 July 1993) is an English singer. She finished fourth place in the seventh series of ''The X Factor'' in 2010. Following the seventh series finale, Lloyd was signed to Syco Music. Her debut single, " Swagger Jagger", was r ...

for her 2012 world tour, Kate Moss,

Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the sex ...

, and duo

Sophia Grace & Rosie Sophia Grace Brownlee (born 18 April 2003) and her cousin Rosie McClelland (born 7 September 2006), both from Harlow, Essex, England, make up a duo of singers, child actresses and internet personalities. They quickly gained popularity, by m ...

. Aaron Carter even rocked Onch's pizza chain along with his dog, Onyx, wearing Onch's 14k Gold Pretzel chain for the cover of Contrast Magazine.

Meaning of "Onch Movement"

Chung rebranded himself Onch Movement in college. The name Onch comes from the last two letters of his first name, Nelson, and the first two letters of his last name, Chung. In addition, it is a

backronym A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...

for "Original Niche Collaborative Heat," his concept for "a bunch of original people collaborating together to create something magical." His stated goal has been to "create an art movement," thus "Movement," his last name.

Chris Crocker Promotional Deal and Lawsuit

In September 2007, Onch allegedly signed a promotional deal with YouTube Celebrity Chris Crocker (of "Leave Britney Alone" fame).Legal Complaint filed in Los Angeles Superior Court
/ref> In exchange for round trip airfare to LA, Crocker would "wear solely Onch Movement jewelry" during his stay, and would participate in two days of publicity engagements. In October, Onch sued Crocker for $1 million for alleged breach of contract and fraud. The case was settled out of court for an undisclosed sum.

Personal life

Onch lives in

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

References

External links

Onch Movement Online Store
* * * * {{DEFAULTSORT:Movement, Onch American people of Taiwanese descent American jewelry designers Participants in American reality television series 1985 births Living people