"On the Regular" is a song recorded by American musician Shamir. It was released by

XL Recordings XL Recordings is a British independent record label founded in 1989 by Tim Palmer and Nick Halkes. It has been ran and co-owned by Richard Russell since 1996. It forms part of the Beggars Group. Although only releasing an average of six album ...

on October 28, 2014. "On the Regular" is also featured on Shamir's 2015 debut album ''

Ratchet Ratchet may refer to: Devices * Ratchet (device), a mechanical device that allows movement in only one direction * Ratchet, metonomic name for a socket wrench incorporating a ratcheting device * Ratchet (instrument), a music instrument and a ...

''. The song features a prominent rhythm with cowbell and heavy bass. Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on '' Northtown''. The lyrics are an unrelated set of observations. Shamir taunts others and brags about his style. In the song's

bridge A bridge is a structure built to span a physical obstacle (such as a body of water, valley, road, or rail) without blocking the way underneath. It is constructed for the purpose of providing passage over the obstacle, which is usually somethi ...

, he switches from rapping to innocent, soulful singing. Music critics referenced Azealia Banks' 2011 debut single "

212 Year 212 (Roman numerals, CCXII) was a leap year starting on Wednesday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Asper and Camilius (or, less frequently, year 965 '' ...

" for its bassline, dance beat, and playful reinvention of urban music. ''

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'' likened the song's "bubblegum hip-hop" to a younger-sounding

Leif Leif is a male given name of Scandinavian origin. It is derived from the Old Norse name ''Leifr'' (nominative case), meaning "heir", "descendant". Use in the Nordic countries Spelling and prevalence Across the Nordic countries, the most com ...

. It had viral success in the United Kingdom, and it reached number 36 on the ''Billboard'' Twitter Emerging Artists chart. The attention brought by "On the Regular" allowed Shamir to embark on a European tour in late 2014. It placed 68th on the 2014

Pazz & Jop Pazz & Jop was an annual poll of top musical releases, compiled by American newspaper ''The Village Voice'' and created by music critic Robert Christgau. It published lists of the year's top releases for 1971 and, after Christgau's two-year abse ...

poll of music critics.

Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...

named it the 11th best track of 2014, ''

Drowned in Sound ''Drowned in Sound'', sometimes abbreviated to ''DiS'', is a UK-based music webzine financed by artist management company Silentway. Founded by editor Sean Adams, the site features reviews, news, interviews, and discussion forums. History ''D ...

'' placed the song 18th on its year-end list, and '' BlackBook'' magazine ranked the song 12th. The music video for "On the Regular" was directed by Anthony Sylvester, brother of the song's producer Nick Sylvester. It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket. He plays with a rubber band gun and makes balloons burst into color.

Cover Versions

The French-Israeli duo released a cover version of the song in 2015. It was first aired on Israel's national radio station Reshet Gimmel during the duo's weekly radio show on August 21, 2015. Shamir reacted to the release on his official

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account calling it "Amazing".

References

External links

* {{YouTube, Lp9GgdCgMXk, "On the Regular" 2014 songs 2014 singles Shamir (musician) songs XL Recordings singles Hip house songs