''Olé'' is an

Argentine Argentines (mistakenly translated Argentineans in the past; in Spanish (masculine) or (feminine)) are people identified with the country of Argentina. This connection may be residential, legal, historical or cultural. For most Argentines, s ...

national daily

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ...

published in

Buenos Aires Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...

. The publication was launched on May 23, 1996, by the

Clarín Group Grupo Clarín S.A. is the largest media conglomerate in Argentina. Overview Established as such in 1999, it includes the '' Clarín'' newspaper (the most-widely circulated in Latin America), Papel Prensa (the nation's principal newsprint manufa ...

. It has since become the most important sports publication in Argentina, especially since the closing of '' El Gráfico'' in 2002 (later reopened as a monthly magazine). Shortly after its establishment, the publication received three awards from the

Society for News Design The Society for News Design (SND), formerly known as the Society of Newspaper Design, is an international organization for professionals working in the news sector of the media industry, specifically those involved with graphic design, illustration ...

(1997). ''Olé'' is mainly focused on

association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

, but covers most sports events related to Argentina, as well as the most important international sport news.

Overview

From the beginning, the newspaper was characterized by a style that combined ease with the informative display. During its first three years the newspaper met several editorial milestones, and was awarded various prizes for its innovative design concept. In October 1997, ''Olé'' won three awards for excellence from the Society of Newspaper Designers (SND), which is based in the United States and is the world's leading reference in this area. When it awarded Olé, the SND described the newspaper as the most interesting editorial appearance in recent times in the Latin American press.

Controversy

During its first year of life, after the

Argentina Olympic football team The Argentina Olympic football team (Argentina U-23 since 1992) represents Argentina in international football competitions during Olympic Games and Pan American Games. The selection is limited to players under the age of 23, except three overage ...

qualification to the final of the 1996 Olympic Games, the newspaper published on Wednesday July 31, 1996 the headline ''"Let the

macaques The macaques () constitute a genus (''Macaca'') of sociality, gregarious Old World monkeys of the subfamily Cercopithecinae. The 23 species of macaques inhabit species distribution, ranges throughout Asia, North Africa, and (in barbary macaques ...

come"'', in reference to the remaining semifinal match played between the teams of

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

and

Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...

. Due to the criticism received by the headline, the newspaper had to publish an apology, although it did not face any consequences. On Tuesday, May 12, 2009, ''Olé'' published on its front page an article based on a flag seen, according to the newspaper, at the

River Plate Stadium Estadio Monumental (), officially Estadio Mâs Monumental for sponsorship reasons,local team and

Lanús Lanús () is the capital of Lanús Partido, Buenos Aires Province in Argentina. It lies just south of the capital city Buenos Aires, in the Greater Buenos Aires metropolitan area. The city has a population of 212,152 (), and the Partido de Lan� ...

. According to the photo published, that flag referred to River Plate's executives as "the worst in the history". However, the original flag referred to the team's

defenders Defender(s) or The Defender(s) may refer to: *Defense (military) *Defense (sports) **Defender (association football) Arts and entertainment Film and television * ''The Defender'' (1989 film), a Canadian documentary * ''The Defender'' (1994 f ...

. The photo published had been digitally modified by a River Plate fan and previously published on a blogsite.El peor Olé de la historia
by Leo Farinella on Olé (archived)

References

External links

* {{DEFAULTSORT:Ole 1996 establishments in Argentina Daily newspapers published in Argentina Sports mass media in Argentina Mass media in Buenos Aires Publications established in 1996 Spanish-language newspapers Sports newspapers