Olli is a Dutch children's book character and a
stuffed toy. The character Olli was created in 2004 by Dutch designer and film director Hein Mevissen and writer Diederiekje Bok as a character for a bottled
mineral water. Olli was one of the many characters used on the
packages and posters of the bottled water brand and
John's Phone
John's Phone is a minimalist mobile phone that claims to be the world's most basic cellphone, allowing the user only to make and receive calls, with none of the features of modern smartphones such as a camera, internet access and text messaging. P ...
. Olli was launched at a party of
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
In
Rotterdam in 2004. In 2013, Olli was again part of a campaign, this time to save the Rotterdam Zoo
Diergaarde Blijdorp. Olli is part of the Ollimania family which is the company that created and owns all characters. After the launch, Olli became the symbol of
Rotterdam and professional football club
Feyenoord. On 10 September 2015, Ollimania and its creators Hein Mevissen and Diederiekje Bok donated a huge Olli statue to the Sophia
children's hospital in Rotterdam.
Books
The first two Ollimania books were launched in October 2014. 'Olli en het poepkanon' and 'Olli is een olifant'. Both books made it into the top 10 of best sold children books in the
Netherlands. In June 2015 Ollimania published two new books called 'Olli en de woestijndraak' and 'Olli op reis'.
*2014 – ''Olli en het poepkanon'' (
Leopold
Leopold may refer to:
People
* Leopold (given name)
* Leopold (surname)
Arts, entertainment, and media Fictional characters
* Leopold (''The Simpsons''), Superintendent Chalmers' assistant on ''The Simpsons''
* Leopold Bloom, the protagonist o ...
) (Dutch)
*2014 – ''Olli is een olifant'' (Leopold) (Dutch and German)
*2015 – ''Olli en de woestijndraak'' (Leopold) (Dutch and English)
*2015 – ''Olli gaat op reis'' (Leopold) (Dutch)
*2015 – ''Olli and the pudding rocket'' (Leopold) (Dutch and English)
*2015 – ''Een kusje voor Tutje'' (Leopold) (Dutch)
*2016 - ''Olli droomt'' (Leopold) (Dutch and English)
*2016 – ''Olli wordt later'' (Leopold) (Dutch)
*2016 – ''Sugar Mousey It's always about love'' Ollimania (English)
*2016 – ''Hello Olli'' (Ollimania) (English)
*2016 - ''Olli ce héros'' (Ollimania) (French, German and English)
*2016 – ''The art of Ollimania''(Ollimania) (English)
*2017 – ''Happy Ollidays''(Ollimania) (English) (Dutch) (French)
*2017 – ''My Big Hero'' (Ollimania) (English) (Dutch) (French)
*2018 – ''The old forest'' (Ollimania) (English) (Dutch)
*2018 - ''De fantastische reis van de geluksbrenger'' (Ollimania) (Dutch and English)
Big Olli
There are two big Ollis. They are the elder version of small Olli. The Big Olli is a special creature model made for several charities. One is a permanent hard plastic
polyester
Polyester is a category of polymers that contain the ester functional group in every repeat unit of their main chain. As a specific material, it most commonly refers to a type called polyethylene terephthalate (PET). Polyesters include natural ...
statue
A statue is a free-standing sculpture in which the realistic, full-length figures of persons or animals are carved or cast in a durable material such as wood, metal or stone. Typical statues are life-sized or close to life-size; a sculpture t ...
at the Sophia
Children's hospital and another one has a temporarily place at the
Rotterdam Zoo
( ''Blijdorp Zoo''), officially Rotterdam Zoo, is a zoo located in the northwestern part of Rotterdam. It is one of the oldest zoos in the Netherlands, and has been operated by the ("Royal Rotterdam Zoo Foundation"). Divided into several zoogeog ...
. The big Olli that is used in the short film to save the Rotterdam ZOO is stored at a secret location according to the creators.
Fictional character biography
Olli is toy elephant grown to the size of a real elephant. Olli is a lovable character with furry friends living in a fantasy world. In 2013, the story was expanded that he was the favorite toy of association football player
Giovanni van Bronckhorst. Together they are the main cast of a short film. In Rotterdam,
Netherlands of 1980, Giovanni van Bronckhorst is a little boy (played in the short film by the son of Giovanni van Bronckhorst). One day, he discovers a stuffed Elephant at the Rotterdam Zoo and grows attached to it. The name of the elephant is Olli. Giovanni takes him everywhere he goes, especially when he plays football. One day during a game, he loses Olli in the river the Maas in Rotterdam. 28 years later in 2013, Giovanni became a association football Player and trainer of
Feyenoord and Olli, also grew big, reunite again.
Background
Hein Mevissen and Diederiekje Bok have a history in creating things that help people. To give something back to society and convince big brands to do so too. Olli was a few times part of a strategy they developed in 2004 and created Olli as a separate brand to generate awareness and in one campaign to generate more traffic and money for
Blijdorp Zoo in
Rotterdam.
Copyright infringement
In 2015, John Doe BV of Olli sued insurance company
ASR Nederland
ASR Nederland is a major Dutch insurance group based in Utrecht. The company was created in its current form in 2008 when the insurance business was split out of Fortis, after it was acquired by the Dutch government during the Financial crisis o ...
in summary proceedings for systematically infringing their copyright. ASR Nederland unlawfully used drawings and photos that they retrieved from the Ollimania website and used without permission to sell their insurance policies. The judge ruled in John Doe's favor and banned ASR Nederland from using images of Olli for their own benefit any longer. John Doe suggested to ASR Nederland to return the Olli's that the insurance company had withheld to Diergaarde Blijdorp. ASR Nederland was allowed to decide for itself what to do with the withheld Olli's and chose not to return them to Blijdorp Zoo.
Awards
In December 2013 Hein Mevissen and Diederiekje Bok of John Doe got awarded with the highest Dutch advertising award the Golden Loeki for this
campaign. The agency John Doe got the award in a
Live television show from Arian Buurman, CEO of the
Stichting Ether Reclame who hosts the Loeki awards.
References
External links
Official Olli website
{{DEFAULTSORT:Olli
Animated characters
Children's books
Fictional anthropomorphic characters
Stuffed toys
Feyenoord
Animation
Elephants
Licensing